Being in the Internet marketing industry, I see and awful lot of ad copy, splash pages and sales letters every day. I am on the mailing lists of many popular gurus, and get email from them all. The one thing I have discovered is that not only do novices stray from the preaching of these so-called gurus, when advertising and creating web pages, but they themselves do not follow their own advice. What's up with that?

What do I mean by that statement?

I realize that not all of my dear readers are using DeskView, or QuikView to read it; that a few still read it by coming to this web page. That got me to thinking about all that you may be missing, if you are not a DeskView or QuikView user.

Although I strongly encourage that you download, install and use DeskView (PC users), or QuikView (all other operating systems) I also realize that some folks are adverse to learning new things, even though I have written a user's guide for DeskView, and have decided to make things as easy as I know how to read all of the sections of The Trii-Zine Ezine, not just the feature page.

In the right sidebar of the page here, there is a table of contents. A list of each of the different sections that make up The Trii-Zine as a whole, if you will.

You see, I created this ezine to read more like a newspaper, with topical sections; This way, you can click to the section(s) you're interested in, rather than having to click through the whole shootin' match, to find something. And, each section is individually subscribable. Subscribe to the sections you're interested in, and skip the rest.

However...

I've been scammed! Yep, me, who is always writing about how not to get scammed. I am the squeaky wheel that just got greased, and not in a good way. So, I am going to tell you what happened, and what to look out for, so that you don't fall for it too.

Let's talk about what businesses need to do when the economy tanks. Remember - for 15 years, I worked with companies in financial trouble: keeping them out of bankruptcy and turning them around.

Folks often think that involves basically firing everyone and hiring new people. Not true. The idea is to find, and correct what's being done wrong.

I recently downloaded and read a report written by the wife of famed copywriter, Michael Fortin; Sylvie Fortin, and I am going to tell you that it is a must read, if you are doing anything online. It isn't just for Internet marketers, but focuses on them, and the sins they commit while parting you with your cash. However, this report should be read by everyone who buys anything online, as well as those selling.

First off, I would like to apologize to my Dear Readers for not having been around lately. I have been off line for a couple of weeks; though not because I chose to be. So, let me explain...