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Fri, 28 Mar 2008 03:06:05 -0400

How to identify products that are in demand

Fri, 28 Mar 2008 03:06:05 -0400

Every internet marketer has one over-riding goal and that is to identify products that will sell online. Most marketers want to either move high-ticket items or earn consistent residual income. To reach this Holy Grail one must understand prospect motivations.

There is no shortcut to this answer. There is a whole industry dedicated to this endeavor. This article is obviously an oversimplification of their efforts. The secrets of what people want to buy and why, can only be uncovered through research.

Only organized research will reveal the needs, wants and expectations of prospects. These three elements influence a customers' ultimate decision to buy.

Let's look at them one at a time. Satisfying ones needs is the primary reason for most purchases. Looking at typical operations and methods of your customers will help identify the tools that are "must have items."

Look at successful prospects, what tools, products or services are indispensable to their success? For example, successful internet marketers use autoresponders. When marketers say "earn while you sleep" this is the indispensable tool that makes it possible.

What are the desired outcomes potential customers are seeking when they purchase? Try to find actual customer comments about what they expect from products and services. Is it a quality product that will last longer, function properly without fail or is it the amount they will save as a result of the purchase?

In short, what does the customer expect? If enough prospects have a number of positive expectations associated with a product, it will be in demand. Customers expect that an auto-responder will increase efficiency substantially.

Finally, data will show the extent that customers want a product. Sales figures tell the story. If trend data shows an increase in sales, there is no greater evidence of "want." Prospects want the product or service bad enough to part with hard earned cash.

It's not hard to find evidence of customer wants. Simply look at competitors in your market. Your successful competitors will only invest in marketing products they feel customers want.

Since you will not be the only one trying to identify in-demand products, you must also develop tactics to capitalize on the information you uncover through your research. How will you beat out competitors operating in the niche you identified? For example, simply identifying products that people want (based on competitor sales) will not be sufficient. If you don't understand their expectations and needs, you will not be able to fulfill them better than competitors.

Keep in mind that demand should not be viewed in isolation. Price and competition must also be considered before honing in on a product or service to market. Here are several factors or aspects that must be measured:

(a) not enough demand means not enough people are going to buy

(b) too much competition means not enough of a profit to go around

(c) too much advertising drives up the price of pay per click ads, and competition as well

(d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

People guess wrong about demand all the time. Affiliate programs fold left and right and Clickbank has its share of lost leaders. Identifying in-demand products is not easy, but the rewards of research are well worth the effort.

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R. L. Thomas is the punlisher of "Hub Notes" an ezine geared to small home based businesses and provides affiliate strategies, traffic and list building techniques at http://www.homebiz-hub.com.

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The ABCs of Home Business Success

Thu, 01 Mar 2007 08:33:07 -0500

The ABCs of Home Business Success
By Ron Thomas

A – First Things First: Get Good Hosting Service
If you start a home business, your most important decision is selecting a hosting service. Get one that pays for itself - with 500 mg of space, templates, email, stats, tons of free CGI, plus free ebooks to sell. Don't be fooled by free sites, you’ll un-armed in the battle for profits. Get these features and more, plus a commission when others join. Sign up two customers and your hosting is paid! Get a commission each time they pay their monthly fee. Find out how to sign up at
http://homebizh.thirdsphereplus.com/

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Fri, 08 Oct 2004 11:27:00 -0400

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Thu, 16 Sep 2004 12:24:42 -0400

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Business - Home-based

Sun, 29 Aug 2004 14:00:12 -0400

Business - Home-based

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