We also discuss real life business examples, including lessons learned on my trip to Six Flags (I learned so much, I should have considered that a business trip).

From coupons and rebates to discounts and membership sites, we touch on it all, and if you want to learn more, you'll have to listen to the business podcast! :)

Click here to listen to the podcast.

I was introduced to SalesConX by the owner of a business opportunity directory. She had signed up for the affiliate program and we were all offered a $25 credit. I figured "Why not try it." So far, I'm glad I did.

Click here to listen to the podcast.

In today's Brain Storm! Business Podcast, we will begin a discussion based on the book Wikinomics, as well as the practical uses of outsourcing as partnering.

I'm enjoying Wikinomics. It's not like studying brain surgery, but more like delving into a topic in which you have a passing understanding. A thought about cooperative projects passes through my mind and then its gone - I don't try to disect it or apply it. This audio book is letting me go deeper so I can then apply it to my business.

Wikinomics is not necessarily outsourcing, although that can be a part of it.

Wikinomics seems to include opening up your information to others, especially outside of your circle, to bring their outside experiences and knowledge to bear on your project. However, as I discuss today, that can happen when you outsource a project. Your vendor can become your partner if he or she is really smart and has a lot to offer you in your blind spots.

We also discuss outsourcing the time-wasting parts of your work.

Pfizer is allowing their employees to send more menial projects to India, so their employees can spend more time doing the things they specialize in (and for which they are paid good money). They had to do a little hand-holding and training on both sides of the ocean, but it seems to be paying off.

Need a new point of view and real time research? Hire a teenager.

That's what a non-profit organization is doing, and the teens are designing clothes, shoes and jewelry, as well as coming up with marketing models as well. If their product does well, they keep royalties. In the meanwhile, participating companies get insight from some of their target demographics.

I discuss the idea of the Internet Marketers Contest I plan on co-hosting with a Women Internet Marketers site.

I was spurred to do it after listening to Wikinomics. I hope that a marketing contest will not only be lucrative for the marketers who want to prove their skills, but also to the product owner (me), the owner of WomenInternetMarketers.tv (Diane Corriette), and the end users who get to run an Online Community Magazine.

Tell me about your wikinomic experiences, or outsourcing stories.

You can call me at 678-459-2437 to share your information. Until then, have a prosperous week, and keep brainstorming to make your business continually better!

Penny Haynes, 1st Podcast Publishing

Click here to listen to the podcast.

• Mark Goldenson, CEO, has eight years of experience in launching internet services. Mark was a product manager at PayPal where he managed registration and in-house CRM for 1,300 service agents.
• previously co-founded Woosh, and raised $21 million in funding.
• co-founded the Stanford Bazaar, a local online marketplace acquired by Stanford
• researched brain imaging of lucid dreams for four years
• completed coursework for a B.A. in Human Biology and a minor in Symbolic Systems

• Dev Nag, CTO, has ten years of experience in developing internet applications.
• Senior Engineer at Google where he helped develop the back-end for all financial processing of Google ad revenue
• He previously served as the Manager of Business Operations Strategy at PayPal.
• He also launched eBay's private-label credit line in association with GE Financial.
• published six academic papers in medical informatics and mathematical biology
• dual-degree B.S. in Mathematics and B.A. in Psychology from Stanford.

• What is PlayCafe?
• How did you come up with the idea?
• Did your background in Human Biology and Dev's major in Psychology effect your idea and programming development? Are you basing PlayCafe on marketing principles, or does your knowledge of how people think and how the brain reacts play a part in how you design your game show?
• What were the steps you had to put into place to make the idea a reality?
• How long has it been on?
• Is this something you will keep on the internet, or with the coming of interactive tv, would you move to mainstream tv for larger participation? Or do you want to remain solely internet based?
• As the fan-base and participants grow, that will mean less "big fish in a small pond" status for present users (which is part of its charm at this point). How will PlayCafe continue to give its participants the ability to still play and compete without being totally lost in the masses? (This reminds me of trying to call in to a radio for a competition, and not ever being able to get through. Will that eventually happen with Play Cafe?)
• Teams and Predicting Polls. Were these after-thoughts added due to participant ideas and requests, or ideas that were originally on the table, but postponed for future deployment?
• Prizes aren't really large at this point. $25, $15 & $10 gift certificates, $1 song downloads, etc. Is the draw of PlayCafe the prizes, or is it the thrill of getting to compete in a live program? And why would anyone just watch the show and not play? (I normally don't like shows like this because I don't feel like I know enough about everything to be good at it, but there were some questions I COULD answer that others struggled with, and that made me feel VERY good about myself. They were questions young people wouldn't have really known, like Bible questions and Spinoff TV shows.)

Click here to listen to the podcast.

In today's Brain Storm! Business Podcast, we will discuss the important of providing an experience and not just a product, using Pinkberry and Mint as examples.

Click here to listen to the podcast.

In today's Brain Storm! Business Podcast, we will looks at free tools to create videos and also to create live internet tv shows.

Click here to listen to the podcast.

In today's Brain Storm! Business Podcast, we will discuss 'to advertise or not to advertise' - in social networks, which is the question.