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In Todays Issue

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Todays Article
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Set Your Podcast Up for Success With These Podcasting Tips
by Sharon Housley

As podcasts increase in popularity, listeners have more
choices. So while you might be ahead of the comp,etition, you
should still be thinking about ways that you can make your
podcast unique and stand out from similarly themed podcasts.

1. Plan Accordingly.
When making the decision and commitment to podcast, it is
important to think beyond the moment. Before starting, think
about the time the podcast production will take. How will
podcasting fit into a current schedule? How frequently will
you podcast? How will host,ing of podcasting files be
handled? If the podcast is excessively popular, how will
fees be generated to pay for hos,ting? What is the common
theme that threads all podcasts in a series together? Think
not only of a broad theme, but also various episodic themes
that fit into a broader theme. What will make you distinct
or different from others podcasting about similar content?
By approaching podcasting with a little forethought, you
will set yourself up for success.

2. Original Content.
Just like any media company, in order to attract and
maintain an audience, you will need to provide original
content, or at the very least, present the content in an
original way. Think about a long term strategy that will
help your show distinguish itself from others.

3. Get to The Point.
Jibber Jabber is fun, but not to the point of excluding
quality content. Listeners in today's society don't have
time for incessant rambling. If you have a point to make,
make it in a reasonable amount of time. Minimize the fluff
and focus on quality content.

4. Do Your Homework.
Not only is faulty information a liability, but incorrect
information will hurt a broadcasters long term
reputation--just like a journalist's credibility is
paramount to their success. It is important that the
information that you provide is accurate. While being a
shock jock might have short-term appeal to listeners, most
will remain loyal to a source that has properly vetted all
of their information.

5. Consistency.
The best content is consistent content. Podcasts should
contain compelling content with episodic titles, that are
united in common broad theme. The format of the podcast
should be consistent, persistent and stable. Each show
should be about the same length and contain a common format.

6. Timeless Content.
Content that is timeless has a long shelf life. Broadcasters
will benefit more from content that is timeless and can be
effectively archived. "How to" content that solves problems
will often have long term appeal and listening life. When
choosing topics, consider the long term effects of a
specific piece and determine whether it will fit with the
broad theme of the show.

7. Articulate Words.
The quality of the audio content does matter. Think of the
last time you heard a good song, on a poorly tuned radio
station; regardless of how much you like the song, most of
us would move the dial along. Listeners will not want to
strain to hear a podcast; pay particular attention to
articulation. Another important item worth noting is that
Podcasts have global reach and often global appeal.
Minimizing an accent will often extend the podcast's
listening audience.

8. Optimize Podcasts.
Podcast titles should be optimized to incorporate data that
relates to the contents of the podcast. Think about the
themes when selecting a podcast channel title and
description. Use critical and related keywords and phrases
that relate to a common theme. The text in the feed is
important for both feed optimization and for attracting
listeners. Many of the podcast directories index the
contents of podcasts using the information contained in the
channel and item's, titles and descriptions. Use these text
fields to effectively capture the interest of listeners.

9. Listener Expectations.
Invariably listeners will come to expect certain things from
broadcasters. In order to maintain a listening audience, it
is important that broadcasts are consistent and satisfy the
expectations of listeners. While it is okay to experiment,
straying to far from what a listener expects will often
disappoint.

10. Archive.
Many new listeners will want to review previous broadcasts.
Consider ways to make older shows available through
archives. Archives allow broadcasters another channel to
benefit from the content. Maintaining archives of older
podcasts might bring in new listeners and satisfy listeners
who just can't get enough. Podcasts require effort, but by
following basic guidelines and thinking things through,
podcasts can be instrumental in increasing web tra,ffic and
communications within a community.

About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.

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How to Find the Keywords that Sell Better Than A Used Car
Salesman

Ok, so you got a whole bunch of keywords n,ow? (If you've
read my last article: How to Conquer Your Competition by
Creating a Killer Keyword List -to find it cl,ick he,re:
http://www.keywordkingdom.com/killerkeywordlist.html -
then you would know the significance of this step) So n,ow
what? What do you do with your exhaustive list of
thousands of keywords?

Filter your list to the keywords that convert the most sa,les.

I??m sure you've been told and have even beaten over the
head with this quote: 'The longer the keyword phrase the
more tar,geted it usually is, and the higher it will convert'.
Yet it baffles me how many times people still overlook this.
If you want to spend a year targeting keywords that get
bazillions of searches go right ahead, I'll spend a dedicated
month getting a top ranking for a longer more tar,geted
phrase. I tend to get the highest conversions from
keyword phrases 3-5 words long, but it all varies on the
site and market.

Please don't do what everybody else does and use KEI
(Keyword Effectiveness Index) as the be-all-end-all solution
to keyword research. You'll simply be doing yourself an
in,credible disservice as that data is not very accurate.

So what is the mi,llion dollar se,cret to finding the keyword in
your market that convert the most sa,les? It's simple- run a
massive Adwords pay-per-click campaign.

Google Adwords is a very efficient and inexpensive way to
find the keywords that convert the highest possible sa,les.
Create an Adwords account (as the other pay-per-click
options don't come close to the accuracy or tracking Google
offers). Place all of the keywords you accumulated in your
market into a single AdGroup (there are better ways of
grouping your ads but its irrelevant in the context of this
article). Bid high enough to have a top 8 listing for every
word (this will insure many impressions). Also, be sure to
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Note: Don't be afraid to spend the ten or so dollars on your
pay per cl,ick campaign, the information this technique
reveals is worth thousands alone.

Jot down the keywords that converted at the highest
percent, you can find out what to do with this smaller list by
reading my article: Are You Making this Mi,llion Dollar Mistake
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http://www.keywordkingdom.com/milliondollarmistake.html)
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_______________________________________________
______
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Top Sponsors Ad - Auction Website for Sale
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Todays Article
+++++++++++++++++++++++++

Top Five Reasons to
Establish Business Credit!

Too Many business owners are using their personal credit to
finance the launch, expansion or growth of their business. A
majority of business owners have no idea what business is or
how to establish it. By following a few simple steps any
business owner can establishing business credit, therefore,
separating their personal credit from their business credit.

When business owners use personal credit card to pay for
business expenses, the debt of the business reports back to
their personal credit reports which lowers their scores because
their business debts hurt their personal debt to income ratio.

To help prevent business owners from damaging their personal
credit, every business owner should follow the simple steps of
establishing business credit. By establishing business credit
the debt of the business will report to the business credit
file and not the personal credit file. Establishing business
credit will also help the business build a strong business
credit file so loans, lines of credit wont require the business
owner to sign a personal guarantee.

Here are just a few reasons why every business owner should
establish business credit.

1. Establish creditability. You cant expect to walk into a bank
and ask for a business loan with no business credit or business
history. By establishing a good business credit profile you
will be able to secure the financing your business needs.

2. If your business should fail, you would still be legally
responsible if you used your personal credit to finance your
business

3. Saving money. Thats right, business credit rates are
typically lower than personal credit rates. A few percentage
points in interest mean thousands of dollars in the long run

4. Float your business through tough times. Even though
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The Positive, the Powerful and the Proven
by Michael Angier

Every day, 40 to 100 people join the ranks of SuccessNet
subscribers.

They enroll because they want information to solve problems,
gain new ideas and become more motivated and inspired.

What we offer are resources designed and collected to help
you excel--to be your best, both personally and professionally.

And I think the biggest value is in consistently being
exposed to the good, the great, the positive, the powerful
and the proven.

In doing so, you're constantly informed, reminded and
immersed in what works.

And by consistently moving toward your goals, you grow as
a person. You learn and understand things in ways you would
not have beforehand. As you read and listen, you see things
in new ways because your perspective has changed. You're in
a different place and you hear things in different ways.

The basic building blocks of success take on greater weight.
You become and remain clear, more focused and more motivated.

I've always loved what Zig Ziglar says, "Many folks claim
this motivation stuff doesn't last. Well, neither does
taking a bath. That's why we recommend it DAILY."

It's highly unlikely that one exposure to an idea, strategy,
philosophy or concept will make much of an impact.

I listen to and watch positive, uplifting, educational
audio or video programs every day. I read something inspiring
every day. And so does almost every successful person I know.

I recommend you do the same.

One of the best ways to do that is by plugging into a
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Action Point
Investigate TSTN. And enroll with one of the trial programs.

Then, get back to the basics. Get clear on what you want
and the things that may be preventing you from getting
where you want to go. Visualize your goals. And focus on
the strategies and tactics that will move you closer to
your objectives. Read something positive every day. Hang
out with winners. Read about winners. Listen to winners.
By doing so, you ARE a winner.
http://SuccessNet.org/go/tstn.htm

--------------
Copyright Michael Angier and Success Networks. Used with permission.
Download your fr-ee report "10 Essential Keys to Personal Effectiveness".
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How To Dominate Your Competition With A Killer Keyword
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I have spent literally hundreds of hours reading books and

implementing what I've learned into the strategy I'm about

to give you. I am passionate about what I do, and

hopefully over this article some of that passion will bleed

onto you.

It is very important that you spend the time it takes to

thoroughly review the keywords in your market before you

spend hundreds of hours optimizing your pages, garnering

back-links, and submitting to directories.

Building a Killer Keyword List

You can always take your best guess at what keywords

people are using the most to find a product or service, but

there is a far more efficient way of doing this. There are

many tools out there that cut down the time inve,stment

considerably. I can't stress enough the importance of an

exhausting keyword list. It is campaign-suicide not

knowing every last word people use to find your product.

If you don't get any other thing out of this article let this

sink in: Go the extra length to find hundreds if not

thousands of keywords in your market. I've worked on

websites that have 40,000+ keywords. If you follow my

advice in this article you??ll be able to generate keyword

lists in the thousands with very little effort.

Note: It is important to use a bevy of tools when compiling

your list, each software has its own strengths and

weaknesses.

Here are the tools to build a large list of keywords:

WordTracker offers a fr,ee trial (most people use Word

Tracker??s $250.00 subscription) although it is one of the

most acclaimed keyword research tools in the industry it

does have its limitations. The thesaurus and misspelled

tools are really good for bringing unique variations of your

keywords to the table. But those last two options aren??t

available in the fr,ee version.

Overture Keyword Selector Tool??s fr,ee search count data
is

far more accurate than any of the other tools. Use

WordTracker to find many variations of keywords but don't

trust its "count" and "predict" data. Rely on Overture's

Keyword Selector Tool for accurate search counts.

Note: I would multiply Overture??s keyword search data by

5x's to gauge the demand on Google, and then by 8x's to

gauge what the total search demand is amongst all search

engines for that word.

Google's Keyword Suggestion Tool also brings some

unique keywords to the mix. It might be a good idea to

add each individual keyword you get from WordTracker &

Overture into Google's suggestion tool and see if there's

anything you are missing.

Note: Google usually suggests keywords you would not

typically find from the other two tools.

Now, look at every individual page of your site as its own

entity. Write down 5 words or phrases that could describe

each page on your website. Then take the words and

phrases you??ve come up with, use each one individually by

entering it in the above tools. I would write an extensive

"how to" guide on how to use these tools, but if you can

use search engines you can use these keyword search

tools.

To cut down time considerably I use new software. It has

become a standard in the industry; it's an all in one tool

that gathers keyword data from all 3 of the tools I

mentioned above. You simply type in a "main keyword"

and it searches the databases of Overture, Yahoo, Google,

WordTracker, and even your competitions pages for

keywords. It than combines all of these keywords for you,

and puts them in notepad.

Note: For a controversial review about this new keyword

software tool please cl,ick he,re

http://www.keywordkingdom.com/keyword_software_sca

m_revealed.html

Keyword research is no longer guess work, with the

amount of tools at your disposal you no longer have to

spend weeks compiling keyword lists for all of the

important pages on your site. There's no longer an excuse

to find only the "popular & in your face" keywords. You'd

be surprised at how many small keyword 'catch' pages you

could build that have virtually no competition.

Again, don't just settle for the major words getting all the

attention, dig deep, than even deeper until you can't find

anything new to add to your main keyword list. You'd be

surprised how many people fail to see the value in this.

Don??t be one of them.

______________________________________

David C. Chase is giving away his new, quick and easy SEO
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WHY DO YOU NEED TO WORRY ABOUT MARKETING?

Even if you are selling a 'must have' product like water or air, if your potential
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Concerns About Online Safety
by Sharon Housley

The proliferation of computer technology and emergence of
the Internet has enhanced the lives of children and adults.
Increasing productivity and efficiency, the Internet is a
powerful educational tool, and it provide youths a vast
amount of information. That said, it is important to
remember that the Internet can also be very dangerous.
Criminals are using modern technology to prey on innocent
victims.

According to research, one in five youths, ages 10-17, were
approached online sexually or were sexually solicited. The
tool for the solicitation was the Internet. In fact, 89% of
those solicitations occurred via chat rooms or with
predators using instant messaging. Additionally, nine out of
ten children online, ages 8-16, have viewed pornography
online. In most cases the children unintentionally
encountered pornography while searching for an alternate
item, but the statistic is very telling.

In many ways, the Internet has made the predators job
easier, as the predators can hide behind pseudonyms and
screen names. The danger of the Internet is persistent and
very real because the Internet provides predators anonymity.
Online victimization differs little from traditional
victimization that happens in person, the process is
essentially the same. The perpetrator uses information to
target a child. Often solicitation begins in the form of
friendship, sharing hobbies and interests. The predator then
adapts the persona of who their young victim wants them to
be. Online predators will often spend considerable time
befriending a child. The predator builds a level of trust
with the victim.

No family is immune to the possibility that their child will
become an online victim. Older children are at an increased
risk, because they are often online unsupervised. Teens or
adolescents, who are particularly rebellious or searching
for their identity, are often more susceptible to Internet
predators.

Sadly, in almost all cases the interaction begins as a
harmless camaraderie and it evolves into inappropriate
sexually explicit conduct. Online crimes often transcend
jurisdictional boundaries, making it difficult to prosecute
or even track. And while cross-agency support has been
growing, its growth can not keep up with the abundance of
online crime. The Internet has no boundaries, and there is
not a centralized legal body regulating crime on the
Internet.

Remember, physical contact between a child and perpetrator
does not necessarily need to occur for a crime to have been
committed. In many cases, digitally explicit material is
emailed back and forth. Educating our children is critical
to keeping them safe.

If you are aware of an incident that involves child
exploitation via the Internet contact the National Center
for Missing and Exploited Children at 800.843.5678.

About the Author:
Sharon Housley manages marketing for FeedForAll
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manages marketing for NotePage http://www.notepage.net a
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