The Nexus Connection is going to a blog format. Future postings will be at http://www.nexusexchange.com/blog

May 26, 2008 will live in TE infamy

Eva J. Mah
Nexus Exchange Owner/Admin

Monday, May 26, 2008 was Memorial Day in the United States. That date will be remembered by Bob Culbertson as the day Aaron and Eva gave him $1000 just for being a member of Nexus Exchange!

Bob is an experienced marketer who has been online longer than either Aaron or I have. He has been a loyal member of Nexus Exchange since we first launched in 2005.
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Renovation Update
Eva J. Mah
Nexus Exchange Owner/Admin

As I type, Justin Ledvina of Shark Studio is creating a new look for Nexus Exchange. John Higgins is waiting in the wings to do his magic on the new script. I am working on transferring and re-working web pages. Aaron is anxiously supervising by phone. To give us time to test everything to make sure that everything is working right, we expect to debut the new Nexus Exchange by March 17, 2008. You will know when it is about to happen because the site will be down for a few hours during the transfer of the database. But we will give plenty of warning before that happens.

So, what is coming, what is staying and what is going? [Read More!]

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Decisions, Decisions
Eva J. Mah
Nexus Exchange Owner/Admin

The new script has been installed, thanks to the programming wizardry of John Higgins. Now, we should be able to flip a switch somewhere and continue with business as usual, right? WRONG.

When Aaron said it was time to change to a new traffic exchange script, I was so excited. When Nexus Exchange was first developed, Aaron had done all of the work and made all of the decisions by the time I got involved in the project. He said that this time I could decide on the features we would have and make any changes that I wanted. It sounded easy enough. I should have known better.
[Read More!]

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Burst Out Of Your Comfort Zone
Eva J. Mah
Nexus Exchange Owner/Admin

So, how many New Year's resolutions have you broken so far? Making changes can be a difficult process, especially if habits are involved. There are several suggested methods for changing behaviors. I have found the best way is just to go for it. Never mind the kinder, gentler, ease-into-it crap. To make a successful change, burst out of your comfort zone.
[Read More!]

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Absent (minded) Traffic Exchange Owners
Eva J. Mah
Nexus Exchange Owner/Admin

Traffic exchange owners who seemingly disappeared off the face of the earth was a popular topic for 2007. I kept checking to see if Aaron and I made the list of MIA owners. Yesterday, I realized that I had nothing to worry about. We hadn't actually disappeared. Support for Nexus was taken care of. The website was maintained. We were not absent at all. We're just absent-minded because we forgot about the newsletter.

We have been unusually quiet this year. In re-evaluating our business plan, we realized that adjustments needed to be made for the growth of ACPeavy Enterprises. Both [Read More!]

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Familiarity Breeds Branding
Eva J. Mah and Aaron Peavy
Nexus Exchange Owners/Admin
webmaster@nexusexchange.com

What good does clicking away in traffic exchanges do for you? Obviously, you earn credits to get your site shown to other exchange members. Most traffic exchanges give you the option of trading those credits for banner and/or text link impressions. So a traffic exchange allows you to advertise your business, product, or service with full web pages, banners, and text link ads to like-minded people. And the result of that advertising is ... ?
[Read More!]

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New Logo, New Look, More Services
Eva J. Mah and Aaron Peavy
Nexus Exchange Owners/Admin

Hail 2007! The dawning of a new year makes people reflect on the past and stimulates thoughts of change. We did more than think, we acted!

It started with the logo. Aaron found a fantastic graphics programs and designed awesome new logos for both Nexus Exchange and Cache Articles. Great, but now we had to change the Nexus logo everywhere that we put it. That meant redoing all the banners and splash pages for Nexus. And if we were going to go through all that trouble, we may as well redesign the site itself. But why stop there? We let our programmer in on the fun and gave him stuff to do on the script as well. Talk about busy holidays!
[Read More!]

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Set It and Forget It? NO WAY!
Eva J. Mah
Nexus Exchange Owner/Admin

We are all busy people. During the holiday season especially, we always seem to be crunched for time. Anything that can make life easier for us is a welcomed relief. Set-it-and-forget-it advertising sounds like a great time saver. It would be wonderful to have the task of advertising our business done and out of the way. You won't be doing yourself any favor, though. Rather than promoting your business, you will be running it into the ground.
[Read More!]

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Bandwidth: What's it all about?
Eva Mah and Aaron Peavy
Nexus Exchange Owners/Admin

Bandwidth Limit Exceeded
The server is temporarily unable to service your request due to the site owner reaching his/her bandwidth limit. Please try again later.

You see this message often while surfing the traffic exchanges. What is bandwidth, and how does it put a limit on the viewing of your website?
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Blogs as Static Ads: Don't Do It
Eva J. Mah
Owner/Admin, Nexus Exchange

Web logs, or blogs, are like the ultimate Internet tool for the computer illiterate. You can establish a web presence without any special computer knowledge. Simply join a free blog service, pick a template, and start writing. Just be yourself, and you are on your way.
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The First Thing You Need To Know In Business Is ... YOU: PART 2
Eva Mah and Aaron Peavy
Owners/Admin, Nexus Exchange

We attended the second annual Internet Marketing Main Event (TIMME II) last month in Baltimore with great expectations of making important contacts and big business deals. What we came away with was much more valuable. We heard something that every person on earth should hear. And we heard it during the very first presentation.
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It Has Been A Year, And We Are Still Here!
Eva Mah and Aaron Peavy
Nexus Exchange Owners/Admin

New traffic exchanges are born everyday, but relatively few survive. Nexus Exchange launched a year ago this week, and we have stood the test of time.

Nexus Exchange was designed to bridge the two schools of thought on using traffic exchanges for promotion. Unique views mean exposure to new visitors. Repeat exposure to a viewer makes action much more likely. Which is better? That debate rages on. We thought, "Why should you have to choose?" Our twist is the unique credit distribution. Members earn credit for every site viewed, but only pay for unique views of their campaigns per 24-hour cycle. No time or money is invested for the second, third, or fourth view of your campaign by a prospective customer. At Nexus Exchange, new, increased exposure costs, but branding is completely free!
[Read More!]

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The First Thing You Need To Know In Business Is ... YOU
Eva J. Mah
Owner/Admin
Nexus Exchange

You hear it all the time. You see it all over the Internet. "You need to know such-and-such for your success." They are always full of helpful tips. Some great game plans can be found. But there is something you should know, that everyone should know, before you make a business plan.

You need to know YOURSELF.
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Online Payment Processing: a Privilege
Eva Mah and Aaron Peavy
Nexus Exchange Owners/Admin

Paying for products and services online is a convenience that internet users have come to expect and take for granted. For a business, either online or offline, to accept payment forms such as credit cards, debit cards, e-checks, and bank transfers, that business must apply for, obtain, and maintain a merchant account through a banking institution. Most small and home-based businesses do not have the sales volume to make maintaining a merchant account cost-effective. Payment processors, such as PayPal, solve that problem. [Read More!]