SEO Specialists Online provides a high-level of and focused menu of Internet Marketing and related services to enable businesses, individuals, and entrepreneurs promote their business successfully
Just reported on CNN Google is Jumping into the Social Media Waters!
Google is expected to plunge into the world of Facebook and Twitter, using its popular Gmail service to allow users to post status updates and items.
The search-engine giant, which recently tweaked its search function to allow easier access to social media results, has planned an event for Tuesday at 1 p.m. ET at its California headquarters.
That comes a day after the Wall Street Journal quoted "people familiar with the matter" saying the feature would allow Facebook-style status updates, as well as pinging when users post something to affiliated sites like YouTube or Picasa.
If it appears as described, it would be a sort of anti-Twitter, making a user's updates private by default, as opposed to open, as they are on the micro-blogging site.
The hands-down leader in the search engine world, Google has been branching out on projects that include its Nexus One smartphone -- the company's first foray into hardware marketing.
Late last month, Google announced that people could tweak their accounts to make results related to friends, co-workers and other members of their social networks appear above all other results.
The Social Search feature was introduced to a limited number of Google users last year and was made available to everyone in beta status on January 28.
The change came with a hint of more things to come.
"This is just a first step in our ongoing effort to ensure that Google Web search is always as social as the Web itself," the company said in an instructional video posted to its official blog.
Google expected to plunge into social networking with Gmail status updates Search engine giant has planned a 1 p.m. announcement for Tuesday Wall Street Journal quoted sources saying e-mail service will show status, other activity Move comes after Google tweaked searches to emphasize social networks
keywords: Google, Social Media, Facebook, Twitter, Gmail, Search-Engine, YouTube, Picasa, Micro-Blogging, Social Search, Google Web search, Networking,
As a Senior SEO Strategist with SEO Specialist Online I receive hundreds of emails a day. It's Not often that one catches my eye like this one did. You see at closer to 64 years old then I like to admit, when I read the Wooden Bowl, I realized that children are remarkably perceptive.
Their eyes ever observe, their ears ever listen, and their minds ever process the messages they absorb.
If they see us patiently, provide a happy home atmosphere for family members and friends, be honest and imaginative and polite to our clients, they will imitate that attitude for the rest of their lives. The wise person realizes that every day the building blocks are being laid for the child’s future. Let us be wise builders and role models.
As time passes from today, I guarantee you will remember the tale of the Wooden Bowl tomorrow, a week from now, a month from now, a year from now, Enjoy!
The Wooden Bowl
A frail old man went to live with his son, daughter-in-law, and four-year-old grandson.The old man's hands trembled, his eyesight was blurred, and his step faltered
The family ate together at the table. But the elderly grandfather's shaky hands and failing sight made eating difficult. Peas rolled off his spoon onto the floor. When he grasped the glass, milk spilled on the tablecloth.
The son and daughter-in-law became irritated with the mess. 'We must do something about father,' said the son. I've had enough of his spilled milk, noisy eating, and food on the floor.'
So the husband and wife set a small table in the corner. There, Grandfather ate alone while the rest of the family enjoyed dinner. Since Grandfather had broken a dish or two, his food was served in a wooden bowl.
When the family glanced in Grandfather's direction, sometimes he had a tear in his eye as he sat alone. Still, the only words the couple had for him were sharp admonitions when he dropped a fork or spilled food.
The four-year-old watched it all in silence.
One evening before supper, the father noticed his son playing with wood scraps on the floor. He asked the child sweetly, 'What are you making?' Just as sweetly, the boy responded, "Oh, I am making a little bowl for you and Mama to eat your food in when I grow up."
The four-year-old smiled and went back to work..
The words so struck the parents so that they were speechless. Then tears started to stream down their cheeks. Though no word was spoken, both knew what must be done.
That evening the husband took Grandfather's hand and gently led him back to the family table. For the remainder of his days he ate every meal with the family. And for some reason, neither husband nor wife seemed to care any longer when a fork was dropped, milk spilled, or the tablecloth soiled.
On a positive note,
I've learned that, no matter what happens, how bad it seems today, life does go on, and it will be better tomorrow.
I've learned that you can tell a lot about a person by the way he/she handles four things: a rainy day, the elderly, lost luggage, and tangled Christmas tree lights.
I've learned that making a 'living' is not the same thing as making a 'life..'
I've learned that life sometimes gives you a second chance.
I've learned that you shouldn't go through life with a catcher's mitt on both hands. You need to be able to throw something back sometimes.
I've learned that if you pursue happiness, it will elude you But, if you focus on your family, your friends, the needs of others, your work and doing the very best you can, happiness will find you.
I've learned that whenever I decide something with an open heart, I usually make the right decision.
I've learned that even when I have pains, I don't have to be one.
I've learned that every day, you should reach out and touch someone.
People love that human touch -- holding hands, a warm hug, or just a friendly pat on the back.
I've learned that I still have a lot to learn.
I've learned that you should pass this on to everyone you care about .I just did.
I am not going to be the one who lets it die. I found it believable -- angels have walked beside me all my life--and they still do
May God Bless You,
Jim Gras Melbourne, FL. USA Senior SEO Strategist Skype: jamiboy SEO Specialist Online
Today Google Real-Time Search Changes Everything. Not being where your customer is looking could be costing you their business! Search engines are tightening up the loopholes to manipulate positioning.
So-called “doorway” pages, tricks with meta tag/keyword files, etc. no longer are effective. Keyword positioning, along with indexing, is the way to be seen on today’s Internet.
• The vast majority of clicks occur within the top 5 positions on a search page.
• As a rule, the more competitive the business category, the harder it is to attain decent placement. Conversely, the more competitive the business category, the more important placement is to success of the business.
Entrepreneurs and small businesses constantly find themselves looking around asking themselves why they can’t quite seem to find a good fit for what they need from service providers.
People do business with who they like, who they trust and who truly care about their business. In fact, a recent study by US News & World Report revealed that when clients leave their current provider it’s not because of a pricing or product problem, but a “people” problem. People that no longer value their business, or seem indifferent to it. A whopping 68% of them.
• A fractional 14% defected because of a pricing issue followed by 9% who were successfully wooed by a competitor.
• With Google Real-Time Search the playing field has been leveled.
• No longer can you or your competition sit back and think they own their TOP organic Google positions!
Google search engine ranking factors are among the most important items to check in any SEO work. This will ensure that the strategies formulated are effective, current and optimal for the best search engine ranking results. Every search engine optimization analysis examines the website's performance against these important ranking factors. This article series will take a closer look at these factors and find evidence for their existence, so you will know that you are on the right track when performing SEO on your website.
If deficiencies are found in a site's Google search engine ranking factors, the SEO in charge will attempt to make some changes to the website in such a way that it will now become search engine friendly and compliant with SEO ranking factors. Taken from a broader perspective, these improvements cover three important aspects:
• Links (how other sites reference the website in terms of quality and quantity).
• Technical aspects (i.e. crawlability of the website) to name just three.
Are all big factor's in SEO, to improve Web Site Search Engine Rankings, with the Top Ten Search Engines, like Google, Alta Vista, AOL Search, Ask Jeeves, Excite, Inktomi, Lycos, MSN, Teoma and Yahoo.
SEO is the skillful art of placing researched keywords, that have a known searching audience, into various places on a web page that are known to be given weight by the ranking systems and algorithms of Major Search Engines
It is estimated that less than two percent of the commercial and small business website content writing on the Internet have had any optimization for search engines today still.
Our SEO Campaign Management Services provides you with the ultimate search engine optimization (SEO) system - virtually ensuring you will obtain top ten search engines rankings for your chosen web sites and keywords to Improve Web Site Search Engine Rankings
Furthermore, we are aware of all of the major search engines Webmaster and marketing guidelines and all of our marketing strategies and techniques are compliant with these guidelines and we work one on one with you to insure your knowledge of How does search engine optimization work.
All of our clients enjoy greatly improved positions in the Top Ten Search Engines for competitive keywords. The free, organic positions available through natural search marketing are the most coveted spots on these algorithmic search engines.
A properly optimized Web Site can take you from search invisibility and zero rankings to top spots in these Top Ten Search Engines, especially if optimization is combined with known off page ranking factors.
Those who act now, with decisiveness and confidence will lead their competition for the rest of this decade, while their competitors catch on and try to catch up. Spam free, guideline compliant marketing is at the top of our list, to make sure our client is protected.
To Improve Web Site Search Engine Rankings, it’s SEO Specialist Online for all your search engine optimization needs Why not let us do aFree Website Evaluationfor Your Business TODAY!
I don't know about you, but I absolutely hate spam.
Did you know that the contact form on your web site is a spammer's favorite place to harvest your address so they can send you all their junk email?
It's true!
That's why you need to check out this new software that just became available.
It's called My Contact Station, and it is an all-in-one secure website contact solution that solves the email harvesting problem, provides an attractive interface for site visitors and installs easily in a matter of minutes!
I'm going to keep this short, because I have no doubt that you are going to want this the moment you see it... especially when you see the price!
If you have a web site, secure your site from spammers right now with My Contact Station.
The real-time Web is here. Google has officially jumped into real-time search, taking full advantage of its recent partnerships and changing the face of search engine optimization. Conduct a search on Google and you might now see a sizable part of the page dedicated to real-time search. This is a scrolling, live update of content from across the Web about your query and one of the most significant public-facing changes Google has made in a long time. It's also one of the biggest changes to SEO (as it applies to Google) in recent history as reported by Website Magazine.
The real-time updates - or Latest results - take up a significant portion of screen space. After the sponosored listings at the top of the page, then the top organic result comes the real-time updates. In some cases, the box is also very close to the fold. In short, as it stands today, your company's organic listings might have already changed dramatically. While the total number of results does not seem to have changed, you might have dropped below the fold. That means checking your search positions immediately, and getting to work on improving them.
Below is a Google results page for Obama health care. The first result is the top result, then you will see the real-time results. The bottom result after the real-time box is just above the fold. This is a hot topic, so keep in mind that not all queries will produce real-time results, or results will be ordered differenlty. For example, a search for zhu zhu (a popular toy this holiday season) shows real-time results, but at the very bottom of the page. Also impacting the position of real-time results and normal organic listings will be the number of paid search results.
One thing is for certain - Web professionals stock in Facebook, Twitter, MySpace, FriendFeed, Jaiku and Identi.ca just went through the roof. Those companies are now partners, waist-deep in the Google mix; and that's where many of the real-time results are coming from. In short, if you're not on some or all of these networks, its time to get started. And you must go beyond just making a profile. These real-time results will take into account your social graph - the connections you make and your authority in the space, as well as the content you provide on these networks. We're talking quality here. Businesses must provide value to their social connections. For example, if you tweet an important piece of information and it gets re-tweeted by your followers, you can bet Google will take notice. Google will be examining accounts' social stock and including those in the updates - on the first page of Google. You will also notice that real-time results are not limited to social networks, but include blogs and other websites. Content creation and optimization (creative copy, keyword-friendliness, etc.) becomes a mission-critical business objective.
It will also be interesting to see if these new partner networks get flooded with content noise, once publishers realize the opportunity. It's quite possible the personal space users feel they have within networks like Facebook will be come serious spam magnets.
Don't miss out Get a free evaluation and analysis of your current search engine performance and see how we can make it even better focusing on optimization for Googles Social Search and real-time results.
Below is a brief video of Google's latest innovation. It's not hard to see the impact looming for Web professionals.
Stay up to date on the latest Internet trends. Get a free evaluation and analysis of your current search engine performance and see how we can make it even better focusing on optimization for Googles Social Search and real-time results.
Not being where your customer is looking could be costing you their business!
•Search engines are tightening up the loopholes to manipulate positioning. So called "doorway" pages, tricks with meta tag/keyword files, etc. no longer are effective. Keyword positioning, along with indexing, is the way to be seen on today's Internet.
•The vast majority of clicks occur within the top 5 positions on a search page.
•As a rule, the more competitive the business category, the harder it is to attain decent placement. Conversely, the more competitive the business category, the more important placement is to success of the business.
•At least first page placement is vital to be effective on the Internet. Your potential customer, client or user rarely clicks beyond the third bona-fide choice they are presented with. If your site is not on the top half of the first page, forget about being effective on the Internet.
•Strong placement on the Internet is becoming an absolute necessity, even for brick and mortar based retailers and non-internet related service providers. Consumers under 40 years of age are much more likely to search the Internet first for almost anything (making the "Yellow Pages" and other directory advertising much less effective).
•Companies that offer "voodoo" search engine positioning or "secret" methods will tell you not to expect results for several months. Meantime, they will keep asking you for money. While you're waiting for results, potential customers are doing business with someone else WHO IS NOW at the top of the search engines .
The war had been going on for centuries. The war between the Eagles and the Bears. Nobody in the forest knew what started the war. But everyone know how often Bears were injured terribly or killed by dive bombing Eagles or just as often Eagles were killed in large numbers by sudden attacks by Bears or as they dove and the Bears swatted them from the sky. Far too often the ones hurt the most were the children or babies or mommies of the baby Eagles and Bears who wanting nothing more than peace to raise their children.
Nevertheless, rumor had been in the air for a long time of a war to end all wars. A final battle was coming that would pit every Bear in the woods against every Eagle and a final victor will emerge. But nobody knew when that day would come. But that day did come, before anyone was prepared for it. It came about when Bartholomew Bear was playing in the woods by himself. He wasn’t supposed to do that but sometimes children forget the warnings of their parents because they want so much to explore and learn. He was chasing a butterfly laughing and leaping at it from a log to a stump to a rock and then to the ground.
Suddenly he felt a shooting pain in his foot. He cried out before he even know what happened but he heard the SNAP of that man trap closed on his foot and he knew he was in big trouble. He must have cried for hours wishing his Mommy or Daddy would come. Little did he know they were preparing for the final battle, the war to end all wars with the Eagles.
The butterfly lit on his bear shoulder. “Can’t you get your foot out Bartholomew?” The butterfly said. “I want to play some more.”
“NO,” the little Bear cried big tears in his eyes. “This trap has my leg in these pointy claws and it really hurts.”
“There is another one right next to it.” Mr. Butterfly observed. “Make sure you don’t get your other foot in it. I will fly for help.”
“Yes please hurry.” The sad little Bear begged his friend. It was not long later that Bartholomew saw his help coming. Dozens and dozens of bears appeared on the ridge.
“Wow they sent everyone” he remarked to himself as more and more Bears lined up on that ridge and just stood there staring over at the other ridge on the opposite side of the valley Bartholomew was in.
On the other side, the armies of the Eagles were gathering. Filling the trees of the thick forest there, they dug their talons in and stared hatefully at the army of Bears just across the way not knowing the poor helpless Bear cub was trapped between them.
“DADDY HELP ME!” Bartholomew’s voice suddenly rang out. Both armies looked into the valley and recognized the plight of the child Bear. He was crying loudly as he looked up spotting his Mommy and Daddy in the Bear army on the ridge. Oh, the hearts of that Mommy and Daddy were torn seeing their child in that spot. When the battle begins in just moments, the two armies will rush into that valley and the killing will be most awful.
The Chieftain of the Eagles watched the little Bear. His heart was touched but not enough to call off the attack. “Daddy we have to stop it.” His son Edgar Eagle said to him perched on the same branch with him.
“No son.” The king of the Eagles declared. “We can only hope somehow the Bear child survives the battle.” The Chiefton of the Eagles watched the situation, unwilling to call the attack but unwilling to call it off. He did not see the tiny Mr. Butterfly light on the beak of Edgar Eagle.
The entire armies of Bears were in anguish watching Bartholomew struggle. But despite the begging of Bartholomew’s Mommy and Daddy, the King of the Bears would not call off the attack. The clamor for war began to rise and Bartholomew was terribly afraid. Suddenly, before the call to attack, a lone eagle soared out from the wooded side of the valley ridge. All eyes were glued to that lone figure as it did several near spins and spiraled down in long elegant arches toward the stranded Bartholomew. All of a sudden, the king of the Eagles knew who it was.
“EDGAR VeretekkPlatinumControl” The cry went out and both army’s tensed knowing the son of the King of the eagles had gone into the valley first. He landed at the side of the frightened Bear and looked at his injured leg. “Don’t worry.” Edgar VeretekkPlatinumControl said to Bartholomew. “I come to help” but as he moved around assessing the problem. SNAP the other trap closed on Edgar’s foot. While Edgar VeretekkPlatinumControl was a soldier, the pain of the trap caused him to cry out in misery.
Without a call to war, suddenly two figures burst from either side of the valley. The King of the Eagles shot form the ranks to the aid of his son and the king of the Bears rushed to help the fallen Bartholomew. Seeing their kings’ rush to save the children, both sides suddenly dropped their armor and weapons and rushed into the valley. The thunderous stampede was not a charge to battle and death but to save the precious youth plus the internet marketing newbie and for mercy.
Within moments, the two armies were working like a single-minded people to free the children. The Bears had the strength to pull open the traps and the Eagles the keen eyesight and ability to figure out the mechanisms so they opened them safely. Slowly and carefully, the traps were pulled from the legs of Bartholomew and Edger and they were free. Bartholomew rushed to the arms of the king of the Bears weeping with gratitude and Edger VeretekkPlatinumControl to the king of the Eagles CEO Tom Prendergast embracing him for stopping the attack to save their lives. Then, just as though it was the natural thing to do, Bartholomew ran to the king of the Eagles and embraced him and Edgar wept in the arms of the King of the Bears.
A thunderous shout of celebration went up from both armies. The war was over forever. Never again would the Bears and the Eagles live in warfare but instead they would be brothers and friends for eternity. And all because the son of the King was willing to fly into the valley and was willing to give his life to save his enemy and give him life instead of death.
Veretekk Platinum Control can make you soar like Eagles and fight like Bears. The Internet has come of age. New technology has been developed and new opportunities have been created with this technology that you probably haven't heard off yet.
The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. These new millionaires are no different from you and me. They started their Internet businesses from the ground up, found a niche and built their success one day at a time as described by Shelley Lowery author of the acclaimed web design.
Although there are a great deal of hyped up business opportunities on the Internet that really never make much money for most people, the fact of the matter is that you really can make money on the Internet - a lot of money. You simply must take the necessary steps to make it happen. You must have a sincere desire to succeed and the attitude for success.
If you are sincerely passionate about your success, you will succeed - it's that simple.
The true secret to creating a successful Internet business, is pure determination. Most people fail just at the moment they are about to succeed. Why? Because they give up. They lack the true passion that it takes to succeed. As long as you keep trying, you'll never fail.
Below is list of what I feel are the most important ingredients for Internet success:
Sincere Passion In order to be successful, you must be completely passionate about your business and your success. If you don't have a sincere passion, you won't have the necessary personal drive that you need to take action.
Your Own Domain (www.yourdomain.com) Businesses hosted on a free server are not taken seriously and are generally considered to be unprofessional. If a company doesn't care enough about its business to get its own domain name, potential customers may not feel comfortable doing business with them. A company with its own domain name and a professional looking website will have a much higher rate of success when compared with most business sites hosted on free servers.
Professional Website Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.
Marketing Strategy Developing a successful marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:
• A great product • A website specifically designed to sell • A killer Veretekk marketing strategy
Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.
As an Internet entrepreneur, it is your personal responsibility to ensure that your visitors feel very comfortable with you and your website. In order to gain your visitors trust and confidence, you must build your credibility.
Internet marketing or online business, as normal business includes countless different ways of doing business and making money online. Most of the successful internet-marketing professionals use more than one or a combination of Internet Marketing business models.
All you need to select the right Internet Marketing business model is careful analysis of your strengths and weaknesses.
Selection of the right Internet marketing business strategy is an essential part of your online success. The Next Generation of Veretekk Powergives you just that with The Veretekk Platinum Control. The Internet has come of age. New technology has been developed and new opportunities have been created with this technology that you probably haven't heard off yet.
The process of achieving success on the Internet is a challenge. What is success on the Internet? It is not just making money, however that is a primary goal. Here are the top goals of a successful Internet marketer.
There is no way to track effectiveness (or ineffectiveness)
It's impersonal
The target audience is too large
It's costly to redo or improve
There is no call to action
What surprises me is the number of small business owners that save their
marketing dollars just to waste them on ineffective advertising.
Then, they complain because nothing is working and they don't have any
customers..
I know what you're thinking,
"Isn't advertising and marketing the same thing?"
Well, not really. Let me explain the differences
.
Advertising includes: commercials, billboards, radio, and newspapers.
Marketing includes: emails, letters, postcards, and fax.
So how is follow-up marketing better than advertising?
You can track response rates
You can quickly change campaigns that aren't working
You can specifically target your audience
It leads prospects to an immediate sell
If you really want to attract more customers, you will learn to market
and leave the advertising to those gazillion dollar companies.
Does Your site needs an Extreme Marketing Makeover? Now you can get exposure to 100's of thousands of new customers or prospects every month if you know what to do! Visit SEO Specialist Online for a Free Web Site Evaluation for your Business.
Managing Your Brand To Perform In Universal Search Results
Achieving and sustaining top ranking visibility for your brand on important organic terms is increasingly getting tougher.
This is because natural text listings no longer rule on the search result page. There are many other elements that appear sometimes ahead of or intertwined with the natural results, including local listings with a map, shopping listings, latest news, top blogs, images, videos and even book reviews can appear.
Google calls these mixed result types Universal search; others call it blended search. These other elements can push what were once top performing organic listings into second or third page positions, as first reported by Lori Weiman from search engine land.
Consider these keyword examples:
“Desktop computers”. The natural listings are intertwined with three shopping listings. If you want your brand to show in the number one spot, you have to compete with the shopping listings that will appear above you.
“Pizza delivery”. Three natural listings on top, followed by seven map listings. If you are a pizza shop showing 4th in natural results, you are below the fold.
“Refrigerator deals”. You’ll see a forum with a description and four forum listings intertwined in the SERPs before you even get to the organic listings.
“Ghost”. If you’re looking for a product named with a word with multiple meanings, such as “ghost,” you may find several videos and image listings beating you out.
Just as SEO has finally become a commonplace tactic in the online search marketing mix, we now find that the evolution of the layout of the SERP requires a new approach. As brand marketers, we need to re-think our strategy for how to achieve top visibility for our brand on our major terms on the free SERPs.
We think of this as a new opportunity to be found in a growing class of page elements.
We hope this information will help you develop your web-site to a more effective and profitable. Stop by for a Free Web Site Evaluation of your Business
Jim Gras
Senior SEO Strategist
Skype: jamiboy
800-897-6458
Steven Turner
SEO Strategist
Skype: saturner1251
888-301-9094
Lou Veltri
SEO Strategist
Skype: netbusopps
888-783-6196
Mike Augustine
SEO Strategist
Skype: luckylifestyledesigner
800-507-1945
EXTRA - EXTRA Just In - The Meta Keywords Tag is Dead!
Now what do I do?
At the SMX East recent gathering, Cris Pierry, the Senior Director of Yahoo! Search, surprised everyone by saying that Yahoo! had stopped supporting the Meta Keywords Tag several months ago as reported by Srarch Engine Watch.
Google has never supported the Meta Keywords Tag and Bing doesn't support it, either.
So, I think we can safely say, "The Meta Keywords Tag is dead."
Actually, the first to notice that it had died was Andrew Goodman of Traffick, who declared way back on my September 2, 2002, " An End to Metatags "If somebody would just declare the end of the metatag era, full stop, it would make it easier on everyone."Inktomi and then Yahoo! Search continued to support the meta keywords tag, so some search engine optimizers continued using it, although it didn't have significant impact.
Time passed, Sullivan left Search Engine Watch to start Search Engine Land and Search Marketing Expo, and way too many search engine optimizers continued using the Meta Keywords Tag because there's a big difference between mostly dead and all dead.
Even those who realized that top search keywords actually need to appear high up in very visible locations, had trouble dealing with the death of the Meta Keywords Tag.
They would go through the five stages of grief described in the book by Elizabeth Kubler-Ross, "On Death and Dying." They are:
1. Denial (This isn't happening to me!) 2. Anger (Why is this happening to me?) 3. Bargaining (I promise I'll be a better person if...) 4. Depression (I don't care anymore.) 5. Acceptance (I'm ready for whatever comes.)
But, now we can say the meta keywords tag is dead, dead, dead.
Are you ready for 2010? DoesYour site needs an Extreme Marketing Makeover? Now you can get exposure to 100’s of thousands of new customers or prospects every month if you know what to do! Visit SEO Specialist Online for a Free Web Site Evaluation for your Business.
We hope this information will help you develop your web-site to a more effective and profitable. Stop by for a Free Web Site Evaluation of your Business
SEO link-building has become one of the main high leverage activities in any online business. The simple fact is that back-links will give you a high page rank and a high page rank will rank you higher in the S.E.R.P's. Obviously this means more traffic and more money, as reported by VodaHost General & Forum Administrator
Back-links make up 90% of your Google rank and because of this, link-building has taken on a life of its own. Most people seem to misunderstand it completely. For starters you should know that not all back links are good links. They can actually hurt you more than help you.
SEO Link-building is all about building links that are natural. Google did not design their ranking system to be manipulated. It was designed to reward good sites that get linked to it naturally. That's why getting the right links can be incredibly difficult if you try and do it manually.
Unfortunately, you have to build in links these days otherwise you will not be competitive. If you sit around and wait for sites to link to you, you might wait forever. The good thing is that this also give the "small guy" a fair shake to get good rankings in Google, Yahoo and M.S.N.
Most guys build Back-links kamikaze style; that is they go in there and just get as many links they can from wherever they can and at whatever cost. This is a recipe for disaster. Once your site gets marked by Google, you might as well start over again.
Rogue link-building techniques can render months of hard work useless, so be very careful when building Back-links. Here are the 7 deadly S.E.O link-building mistakes. Avoid them at all costs.
Mistake #1: Mass Link Packages
Obviously, some sleazy and unscrupulous people are out there selling link packages that are not even worth a mention. Most of the time they blast ads out to classified directories or other spam filled networks. These links are the equivalent of buying spam email lists. Don't do it. Your links might end up on banned sites that can really hurt your Google image.
Mistake #2: Link Exchanges
Back in the day, exchanging links was the main S.E.O link-building strategy. You link to me, I link to you and we both win. Right? Wrong! Google caught on to this when hundreds of link farms opened up. Google can easily trace reciprocal links and they simply don't count for much anymore. Getting links from big link exchange networks can actually hurt your business.
Mistake #3: Linking From Non-Indexed Sites
Most people who spend hours building those free Back-links make the mistake of building links on non-indexed sites. For your back links to count, the page on which you have your link has to be indexed. Having links on non-indexed pages means nothing. It's a waste of time.
Mistake #4: Not Using Anchor Text
At first this probably won't sound too scary, but if you build 2,000 links without relevant anchor text your site can easily pass for a spam site that just gets random links. By using anchor text that is related to your site, it gives your links link-juice; meaning it makes your links relevant and increases the perceived value of each link.
Mistake #5: Not Being Relevant
Google is getting smarter by the day. After all it is their business to provide the most relevant information for each and every search that is conducted. If they don't, people will stop using Google. That's why they protect it so vigorously. When you get Back-links from relevant and related sites that would naturally link to you, then the link will count for a lot. Unrelated and random links from any old site really does not make Google see your site as being important.
Mistake #6: Inorganic links
As I mentioned earlier, Google designed the page rank system to work organically. They are looking for links to come to your site naturally. For the most part that means, slowly and consistently over time from a variety of related sites. If you go and get 1000 links overnight from the same site then Google's alarms will go off and you might land yourself in some Back-linking trouble with the big G. Slow and steady wins the race - especially if you have a new site.
Mistake #7: Buying Links
High PR Back-links are worth gold. Quite literally. I've seen a single PR7 link sell for as much as $250 per month. There are a lot of link networks out there that make it their business to sell links on high PR sites. These links have become quite expensive, but the lure of instant results have people buying links like it's going out of fashion.
Google is catching on and there has been widespread reports of Google slapping page rank. If links are publicly traded then Google can probably trace them and penalize you.
SEO link-building is all about being as natural and as organic as possible. Always go after links that are 1-way, relevant and on sites with a high page rank. If you can get links on pages with a high page rank, even better. Don't fall for the quick-fix promise of so many link building services. In the long run, slow and steady links that look natural will keep sending more and more traffic your way.
I hope this information will help you develop your web-site to a more effective and profitable.
Many times we’re asked to present a plan for the next 30 – 60 – 90 days of a paid search program. This makes a great deal of sense when we bring a new client on board and have to fix or re-build their program. It takes time to build out a program comprehensively and laying out the priorities helps manage expectations. After that point that request for a “vision” or “plan” reveals a fundamental misunderstanding about the nature of paid search marketing as reported by George Michie .
Paid search is an amazingly powerful channel for capturing existing demand. It is not a demand generating channel. Like the yellow pages people only see the ads when they’re in the market for the advertiser’s products or services. Yellow page ads don’t make people interested in taking yoga; they convince people who are interested in yoga to try the advertiser’s studio. Paid search plays the same role, but it’s easy for marketers steeped in traditional channels to miss the implications of this fact.
For demand generating channels planning is of paramount importance. Television ads seek to 1) create awareness of a brand; 2) infuse that brand awareness with positive connotations; and 3) catapult that positive awareness into action. Marketers must plan the proper messaging and imagery for each phase, and plan the timing and budgets. Even direct marketers like catalogers must plan contact strategies, page counts and formats, circulation counts and frequency of touches. Planning is required because the marketer must generate interest and action, and the time lag between marketing investment and eventual payoff is both long and not guaranteed.
Paid search is different in every respect. Budgets don’t make sense for advertisers with shopping carts on their sites because the sales happen before they pay for the ads. We don’t have to plan what products to push or when; the ads will be served to the right audience at the right time and in the right volume to respond to consumer demand.
This is not to suggest that paid search requires no work. Paid search demands well honed processes for dealing with product turnover, landing page changes, promotional offers, seasonal shifts and more. Skilled analysts study data six-ways-to-Sunday to find nuggets of gold in search logs, in click-to-order intervals, and in new classification schemes that feed statistically meaningful differentiators to our algorithms. Reacting to shifts in consumer behavior and anticipating them whenever possible takes knowledge, skill and mountains of well-organized data.
However, it doesn’t really require a plan. Indeed, predicting what projects will be most valuable 30 days from now, or 60 is both impossible and unwise. The priorities change depending on all kinds of factors outside of the analyst’s control. Locking an analyst into an arbitrary schedule prevents them from adjusting to the priorities of the moment and thereby squancders opportunities.
Asking an analyst for a long range plan for a paid search campaign is like asking your stock broker what stocks you should buy and which you should sell 6 months from now. They can make those recommendations if you really want them, but usually you’d be wise not follow them.
Absence of “a plan” is unsettling, particularly when you’re working with an agency. You can’t see them hard at work at their desks every day, so it’s natural to wonder whether they’re asleep at the switch. This fear is compounded by the reality of PPC agencies that all too often are asleep at the switch.
Trust comes from results, and in PPC results come from smart people with great tools and great processes. Anticipating and reacting to changes in the landscape requires hard work, knowledge, skills and the flexibility to follow one’s nose.
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