|
Tour
Resources
Support
About
Us The
Story Activities
Click
on blue
links for more information (close windows when finished)
| Newsletter
- "Frontline
Leadership" |
The Official
Newsletter of ThankingCustomers.com
"Leading
Experiences Through Daily Operations"
Note: If you would like to view this
E-Newsletter directly on the Web http://thankingcustomers.com/Newsletter_Oct2004.htm
"It is difficult for
people to stay absorbed in any activity unless they get timely online
information about how well they are doing. Feedback may come from
colleagues or supervisors but preferably the activity itself will provide
the feedback. The ability to give objective feedback to oneself is
in fact the mark of the expert. -- Mihaly Csikszentmihalyi, Good
Business
October 31, 2004
New possibilities to deepen your skills,
enjoyment, relationships, and recognition that give our lives true
meaning. We hope that ThankingCustomers.com will continue to be a
valuable and inspiring resource for you on your journey.
Here is the question and recognition challenge which you'll find in
this issue of "Frontline Leadership"
CONTENTS
Our
Objective
CRL
(Customer Relationship Leadership) for Your CRM Six-Steps Maintain
Attention Difference
between Customer Service and Customer Focus Practice,
Practice, Practice
Our
Objective
WELCOME TO "FRONTLINE LEADERSHIP", a newsletter
dedicated to helping those team leaders and managers on the frontlines of
daily operations lead experiences and relationships to compliment their existing
managerial activities. Currently
most every enterprise manages relationships but what is needed are ways to
also lead those workplace relationships and experiences. Our
research suggests there are three key areas within the enterprise that
this takes place. Those are between associates and 1) Customers, 2)
Fellow associates, and 3) Partners (both internal and external).
Team leaders must be aware of all three areas for associates to get the
all-important feedback from the daily activities themselves. Click
here to take a Flash tour of what leading relationships is about.
CRL
(Customer Relationship Leadership) for Your CRM
I have worked at a concept I call "leading
relationships." Enterprises create structure and discipline by
managing relationships but need to lead relationships to align and
maintain it. This approach is user-centered by providing leadership
activities for frontline leaders to continue, not change, their existing
managerial activities. Practicing activities for leading
the workplace experiences and relationships of associates
for follow-through
and continuation of existing activities (programs) which manage those
relationships. Building long-term relationships with customers,
associates, and partners to create awareness, understanding, and
ownership. Learn more at http://thankingcustomers.com/CRL.html
Six-Steps
It only takes two people to initiate the
practice in a daily operations team/group. A "Guide" (team
leader) to lead the actions and a "Coordinator" (supervisor) to
provide support and act as liaison. Together they develop the six
steps needed to repeat the practice cycle - http://thankingcustomers.com/sixsteps.htm
Maintain
Attention
One of the main purposes of leading
relationships is for follow through in maintaining the attention of all
associates. Yes, attention truly is the currency of leadership and
one of the scarcest of "soft" enterprise resources. By
repeating the practice cycle you continue the journey and maintain
attention. Read some of the studies and expert opinions on attention
at http://thankingcustomers.com/attention.htm
Customer Service and Customer Focus
Initially a manager or team
leader must execute individual activities or operations but building
customer loyalty requires long-term relationships with customers.
This requires leadership to be situational. View a larger assessment
at http://thankingcustomers.com/customerservice.html
Practice,
Practice, Practice
No, the journey never ends and
you will never be perfect but it does get easier and a whole lot more
enjoyable. Soon you are experiencing pride, inspiration,
involvement, trust and cooperation on the frontlines of daily operations - http://thankingcustomers.com/model.html

"If you give a team member customer feedback, you focus
them for a day. If you teach a team member how to ask for customer
feedback, you focus them for a lifetime!"
DISCLAIMER: The principles, practices and coaching tips shared
have been effectively used by ourselves and our clients. It is
your responsibility as a reader to review the tips with your
attorney and accountant in case implementing any of the tips
might impact personnel, legal or financial practice issues.
*All the links in this newsletter are available in
.pdf file
format (Acrobat Reader) upon request from mailto:george@thankingcustomers.com
Drop us a question or comment
Attend
the next live informational conference
Belief
in your right to Privacy We do not gather any
information through the internet that you do not provide voluntarily -
Period
2003
© George Reavis - george@thankingcustomers.com
|