~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~ Straight To The Point ~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Issue 37, 2/08/05
~~~~~~ From The Publisher's Desk
~~~~~~~ Cliff McGillivery Scholarship Award
~~~~~~ ASK THE ADMISTRESS - CLUES 4 SUCCESS
~~~~~~ Feature: How To Organize Your Marketing
(c) Charlie Cook
~~~~~~ Marketing Tip
=========================
*** From The Publishers Desk ***
Hello everyone,
Mike Glaspie, of BannersGoMLM fame, has launched a
NoBSZone.com site.
There have been some folks that have experinced some
questionable charges on their credit card bill
I invite you to check this out:
http://quikonnex.com/channel/link.php?id=9848
Thanks for reading,
Phillip
http://ebizprofits4u.com
=========================
*** Cliff McGillivery Scholarship Award ***
The International Circle of Ezines and New Vision Ezine
Boot Camp is proud to announce our Cliff McGillivery "Let's
Go Make Some Money" Scholarship Award recipient for February
If you would like to apply for this Scholarship please
click here: mailto:webmaster@danbeal.com?subject=New_vision
My name is Tammy Ames and I would like to apply for the
scholarship to the New Vision Ezine Boot Camp. My goal is
to publish a top quality ezine with integrity and effective
marketing for advertisers and subscribers. My weekly
newsletter is young but well received due to the fresh
content and focus.
About me - I have been in nursing for over 20 years. An RN
at the VA hospital up until a year ago I left nursing when
I realized how serious my third child's developmental
issues were (subsequently found out he will always struggle
due to a genetic disorder) and my husband's mental health
issues. I am needed at home to take care of my family with
two small children in therapies and his issues making it
impossible for him to help with the children. A family of
6 living on his disability check, I do not have money to
invest in any training or products to build my business
online.
I have been using my time and energy as my investment. I
am hungry to learn, I have high expectations for myself and
my product - namely the ezine and my website focused on
ezine advertising and publishing plus other aspects of
working from home.
I have been reading about the circle and the Ezine Boot
Camp for several months. Recently joining the Circle, I am
already learning a great deal from the information Marion
Stearns has sent me.
Thank you for letting me share a bit of myself with you in
hopes that I could be part of the Ezine Boot Camp...that is
a major goal for me!
Tammy Ames
http://www.wahmconnections.com
====================
ASK THE ADMISTRESS - CLUES 4 SUCCESS
Copyright © M B Stearns 2005
====================================
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
Is it Human Nature to Assess an e-Book by its Cover?
Clue # - 203
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
Is it Human Nature to Assess an e-Book by its Cover?
Copyright © M B Stearns 2005
============
Oh yes, many of us do it. Generally speaking, it's human
nature to look at potential business contacts and compare
them to past experiences. Resist this instinct. You should
take each situation through single qualification steps,
until you know what is going on with them. Give each
"suspect" a fair chance to become a prospect. Every
prospect should have an equal chance to become a customer.
This will always require patience. At the least, practice
a partial suspension of quick judgment. Ask questions and
always give the benefit of the doubt. This can pay off when
you least expect it to work for you.
Business is NOT always Business as usual BUT....that crummy-
sounding-type, "suspect" OR prospect, might have his or her
name adorning a corporate jet! Be careful or you'll be
putting best selling book covers on your dusty shelf. Get a
mentor to HELP you.
=====================================
Clue # 203 - In THIS business, look for character, including
your own. Prestige fades. TRUE Character is indelible.
Deal a FAIR Deck.
=====================================
The links of our 28 "We Publish for Profit"
Circular Marketing Column Ezines can be found at:
http://www.admistress.com/column/ezines.html
-------------------
AdMistress is Accepting a FEW New Ezine Publishers.
Great 6 Month Bonus - Trial Membership available.
Think you're good enough to qualify?
Get the details here: http://www.admistress.com/column
-------------------
This Column is brought to you by AMA Advertising,
Marion B. Stearns and The Circle of Ezines.
Get your ads noticed: Try Flashy Ads- they work!
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==========
** Feature **
How To Organize Your Marketing
(c) Charlie Cook
www.marketingforsuccess.com
"I hate sales pitches!" You may have felt this way yourself
or heard others say it. If it's such a common response,
what's the best way to organize your marketing to attract
new clients and customers?
While getting all aspects of your marketing right can be
complicated, the simple truth is that you can attract many
more clients and be far more successful by doing just one
thing.
To get the attention of your prospects and gain their trust
and their business, base your marketing on the way your
prospects make buying decisions. Just as a sweater needs to
fit its owner, your marketing needs to fit your prospects.
Mirror Your Prospects' Decision Making Patterns
How do your prospects make purchasing decisions? A research
study by Enquiro and Marketing Sherpa found that 86% of
Internet users begin a search using Google. Of these, 63%
scan the search results, looking for key phrases in order
to determine which sites to visit.
If your target market doesn't find the key phrase they are
looking for, they won't contact you. It doesn't matter how
long you've been in business or how happy your clients are;
if your marketing message doesn't match the language your
prospects use, tens of thousands of people will never find
you. This is true even if they need and want your products
and services.
First, If you want people to respond to your search engine
listing, billboard ad, radio spot or business card, the
handful of words you use need to grab their attention.
Invest the time and effort to create a brilliant marketing
message. Tailor it to your prospects' problems and concerns
and they'll take notice.
Once you have your prospects' attention, you may want them
to buy your products and services right away, but this is
not realistic. While a small percentage of prospects with
an urgent need may buy on first contact with you or your
website, the vast majority won't. The research by Enquiro
and Marketing Sherpa found over 80% of people looking to
buy research a purchase for a period of time ranging from
one week to four months, with 54% taking one to three
months.
You may be doing a great job at getting attention, but if
you're not motivating prospects to contact you, your
business is leaking leads. You could be missing more than
80% of potential buyers.
Does your company have a web site? How many visitors stop
by your site each month? How many of these contact you?
If you're a small business you could easily be attracting
3,000 to 20,000 people a month. Typically, 10 to 30% of
these people can be motivated to contact you, amounting to
300 to 6,000 leads per month.
You may be attracting more leads than you need. Make sure
you capture them so you can market to them. One of my
coaching clients had a web site that was attracting 40,000
visitors each month. With a site this popular, he should
have been able to generate 8,000 leads each month. All he
needed was to structure his web site to prompt prospects to
give him their contact information. Instead he was getting
an average of only 10 leads each month.
Second, Motivate prospects to give you their contact
information. Give them a reason to contact you. I give away
a free marketing guide that prompts almost a thousand
people a month to give me their contact information. Once
you have your prospects' contact information, follow up
regularly to further establish the credibility of your firm
and clarify the value of your products and services.
Moving Prospects to Client or Customer Status When you
provide your services or develop your products you shape
them to fit your prospects' wants and needs. Similarly your
marketing needs to be shaped to fit your prospects' buying
patterns. When your marketing strategy and materials
reflects the information prospects are looking for, you'll
get their attention and their business. -
2005 C In Mind Communications, LLC. All rights reserved. -
The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Free Marketing Plan eBook, '7
Steps to get more clients and grow your business' at
http://www.marketingforsuccess.com
For additional details on republishing visit:
http://www.marketingforsuccess.com/marketing-ideas/republishing.html
++++++++++++++++++
No Part of this Ezine may be copied without the express
written consent of me, the publisher.
++++++++++++++++++
** Marketing Tip **
This Marketing Tip is reprinted with permission from:
http://www.turningpointpresents.com/newsletters/enewsfebruary2005.htm
How’s Your Internet Presence? If you’ve been studying
market trends you know that Internet use continues to rise.
Not only are people using the Internet to gather
information, they are using it to find businesses in their
area such as dentists, hair salons, health clubs,
restaurants and more. Additionally, people are buying more
and more products right off the Internet. Some estimates
are in the billions of dollars of annuals sales on the Net.
These are incredible numbers. Fact is, if you are not
taking advantage of the buying habits of today’s consumer
you are falling behind faster than you may imagine.
A great way to get your foot in the door of prospective
clients and customers is to increase your visibility on the
Internet. Not sure where to begin? You can start by
submitting your URL (website address) to many of the free
search engine submission services. Here is a great place to
begin http://www.addme.com/
++++++++++++++++++
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