A large percentage of your internet content is not getting delivered to your recipients due to spam filters or changed e-mail addresses, or not being read due to uncontrollable amounts of e-mail messages in inboxes. Chances are that more than half of your e-mail subscribers aren't getting your messages or aren't reading them.

DoubleClick, a company that delivers millions of e-mail messages for its clients, reports (Q3 2004 Email Trend Report) that the average e-mail delivery rate (e-mails sent minus the combined hard and soft bounce-back rate, but not counting the e-mail messages blocked by various filters without bouncing the message) grew slightly to 89.3%, while the average open rate is only 34.3%.

Unleash the Marketing & Publishing Power of RSS By Rok Hrastnik, Copyright January, 2005

A large percentage of your internet content is not getting delivered to your recipients due to spam filters or changed e-mail addresses, or not being read due to uncontrollable amounts of e-mail messages in inboxes. Chances are that more than half of your e-mail subscribers aren't getting your messages or aren't reading them. DoubleClick, a company that delivers millions of e-mail messages for its clients, reports (Q3 2004 Email Trend Report) that the average e-mail delivery rate (e-mails sent minus the combined hard and soft bounce-back rate, but not counting the e-mail messages blocked by various filters without bouncing the message) grew slightly to 89.3%, while the average open rate is only 34.3%. The average click-through rate is 8.3%. The good news is that the click-to-purchase conversion rate grew to 4.2%, but having only 34.3% of all internet content read is still not something to be enthusiastic about. E-mail marketers, such as Jeanne S. Jennings, comparing her figures with other e-mail marketing practitioners and reporting on them in a ClickZ article, are seeing their open-rates for in-house e-mail lists range from "mid-20s to just over 50 percent." Consequently, your business is suffering because you are not maximizing the effectiveness of your content delivery efforts. If more than half of your subscribers aren't getting your content, that's more than 50% of lost sales and relationship opportunities. Do you dare to calculate how much that amounts to in losses over the course of the next few years? Not only your prospects, but your customers as well are missing out on what you have to say to them. Imagine the negative impact this has on your follow-up sales and after-purchase relationship building activities? People are afraid of subscribing to your e-mail newsletters; they cannot control the inflow of information as it is, increasing it only means more trouble. The US CAN-SPAM legislation is putting all legitimate e-mail publishers at risk, enforcing rules that instead of being dangerous for the real spammers actually threaten legitimate senders. This is the internet marketing reality in 2005. And yet some companies and content publishers, such as the New York Times, BBC, MarketingVOX, Lockergnome, Yahoo! and many others are still easily delivering their content without the fear of spam accusations or blocked e-mails … Their secret lies in an "old" technology, called RSS ... RSS, has only been gaining momentum for the past year and a half, has the potential of overcoming many of the content delivery challenges we are facing today, especially with e-mail, and becoming a strong, if not preferred, content delivery vehicle. While achieving not more than marginal penetration, its usage is growing with astounding speed, powered by the activities of small-business internet publishers and key internet media players, such as reputable news media and giant web portals, as well. According to a new report from the >Pew Internet & American Life Project, based on two nationwide phone surveys conducted in the U.S. in November (1861 internet users), 5% (6 million) Americans online consume news and information through RSS or XLM aggregators. Source: ClickZ RSS is a content delivery channel that allows you to easily deliver internet content to your target audiences, while eliminating a large part of the external noise and shortcomings of other delivery channels. But it's not useful only for delivering content to end-users … Deliver content to your subscribers, without the fear of it being stopped by spam filters Improve your search engine rankings and get listed in hundreds of new search engines that especially list RSS content Easily get your content published on other web sites to generate more traffic and relevant prospects Generate subscribers more easily And much much more ... Find out more at http://rss.marketingstudies.net/index.html?6 Keywords: Internet advertising solutions, e-mail advertising, Internet marketing, RSS, content delivery, internet publishers Online Advertising Provided By Ads-On-Q.com