Lois Jeary publishes an Ezine that really targets the new entrepreneur on the Net. Join her while she surfs the net and gives you her insight on what's happening. Here's a sample of one of her ezines:
Issue Number 93 Date: April 15th, 2003








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In This Issue


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=> Publisher's Corner


=> Feature Article


=> Review: Products or Services


=> Inspiration


=> Special Feature


=> Hot Tip


=> Ezine ADventure


=> Reader's Corner


=> Ad Swaps


=> Success Links








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Publisher's Corner


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Hi {FIRSTNAME} and welcome to today's issue of Keeping in Touch.


A big, warm 'hello' to all our new subscribers.





Was everyone ready for tax time? Our American friends had to


have their tax returns in today. In Canada we have until the


end of April. I took mine in to the accountant yesterday. I


also made sure to book an appointment with my doctor right after.


Just kidding - I thought I'd save myself a trip into the city


and do both things on the same day.





Today's Feature Article is by Joe Robson - I Should Have Known


Better. Most of us went through the stage where you could get


just about anything free on the Internet. Then that stage went


to giving out 'anything' to promote a sale. The free stuff was


not as beneficial. The mentality of the average person still


seems to cling to the idea that everything should be free. On


the other hand, there are a lot of ebooks being sold that amount


to garbage so people are tired of paying for that.





There are some excellent materials on the Internet. Now it


requires a bit more discrimination on your part. You need to be


on your toes and take more responsibility for the purchases you


make.





If you want to get anywhere in your business, you will have to


invest in yourself. I think many of us spent too much money and


didn't reap the benefits that were supposed to come with our


purchases. By the same token, many of us got used to getting


'something' without any cost. Whatever product you do promote,


make sure you know and understand what it does and how it will


benefit your customers.





Find a product you want to sell and make sure it's something


you know a customer would want. Be creative in your advertising


and marketing efforts. Write up a new signature file for every


product and get your customers to your site. A suggestion here


is to have a default signature with your name and details. Then


create short signature files for each of your products. Now


use your default signature with one of your products. Keep


circulating your signature files. Remember, people buy because


they 'want' -- not necessarily because they 'need' something.





Subscriber, Michael Lemm, brings us today's Special Feature.


We've all experienced changes in the way we conduct business over


the last year. It doesn't look like that will change any time


soon. Here's a different perspective that deals with how even


phoning prospective customers is likely to go in the next few


months -- "Do Not Call List"...Death Knell For Leads Programs?





Here's some good advice I found in a comment from Oprah Winfrey.


'Declare today "sacred time" -- off-limits to everyone, unless


invited by you. Take care of your personal wants and needs. Say


no, graciously but firmly, to others' demands.'





Have a great day {FIRSTNAME} and keep on smiling.








Lois M. Jeary


Publisher, KIT and KIT Klassifieds


mailto:lois@home4success.com


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http://www.home4success.com


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Feature Article


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"I Should Have Known Better"


By Joe Robson





=============================================





You know, when I first went into Direct Marketing, I believed all


the hype about how anyone could make a fortune in Direct Mail,


just by working a few hours a week. So I bought a book on the


subject and looked forward to earning a healthy income in a few


short weeks ...





I should have known better.





But I persevered and studied the subject every spare moment I had.


And money began trickling in. Eventually I started making serious


money, and thought I'd finally 'cracked it'. Now I could start


relaxing and taking time out to enjoy my 'success'...





I should have known better.





Then I was told that to be really successful, I had to keep


learning all the time. I had to constantly look for better ideas.


I had to study the masters of the craft. I had to keep my ear to


the ground, my shoulder to the wheel, and success would


automatically follow. So I did...





I should have known better...





I bought dozens of self-help books. Well known successful people


revealed their innermost 'secrets of success' to me, and I was


motivated to thinking that "If I believe, I will succeed". So I


wrote down my goals, my dreams, and my desires. I repeated them to


myself everyday until they became indelibly imprinted into my


subconscious. "Now I will succeed" I was told ...





I should have known better.





As an off line Copywriter I went on to write Ads and Sales Letters


that delighted my clients and increased their sales. Now I could


take things easy, stop chasing new accounts and let my hard-earned


reputation do the work for me ...





I should have known better.





Because, even though all the things I did were needed to become


successful, the VITAL ingredients to sustain that success were


hardly ever mentioned ...





Hard work, persistence, and PASSION!





Then I 'discovered' the Internet! I laboriously studied the


successful marketers, analyzed their methods, experienced the pain


of coming to terms with my computer, and put up a Website. There's


500 Zillion Internet users out there - and a fortune to be


*easily* made with hardly any effort at all, I was told ...





I should have known better.





Success did eventually come - whatever success really means. I


wrote a best selling ebook and became well known as a Top Web


Copywriter. And then I *bumped* into Tom Glander.





Millions of new computer buyers are logging on to the Internet


every year, and they ALL need help to conquer their beast of a PC.


So we decided to build The Newbie Club ...





But this time I knew better!





We spent 6 months researching, holding surveys and asking


questions. We spent weeks looking at how other 'Newbie' sites


were failing. And agreed that success would not come easy. There


would be no 'instant' millions, and once success began to happen,


we would have to keep working, learning and taking risks.





So we built a unique Website that speaks to Newbies at their own


level. A Website that offers them FREE information written in a


language that anyone can understand. A Website that talks *to*


them, not *at* them. A Website so different to the other Newbie


Web sites, it's reputation would grow to such an extent that


people would buy our personally produced products and services -


and actually THANK US for making them available ...





Most people would say that The Newbie Club is a resounding


success. And I'd agree with them. But to stay in front you have to


keep on working on new ideas, learn new methods, and burn the


midnight oil. Otherwise you stagnate - and eventually die.





There's no such thing as a free lunch, and there's no such thing


as something for nothing. You have to work hard to succeed at


anything - being a good parent, a reliable employee, building a


business, or learning new technology. The easy money promises on


the Internet are mostly lies, and the success stories you read


about are mostly hype. But those who are successful will tell you


that it didn't come easy, even though - like me - many of them


probably believed at one time that *instant* Internet success was


possible ...





But now they know better!





And I hope you do too.





Keep smilin'.





Joe.





-------------------------------------------





Joe Robson owns the Newbie Club at http://newbieclub.com and the


critically acclaimed Copywriting Tutorials site at


http://adcopywriting.com See the astonishing new Copywriting


software at his new website http://headlinewriter.com





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Product Review


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Inspiration


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To know and not to do is really not yet to know.


Buddhist teacher





~~~~~~~~~~





Risk: Don't be afraid to go out on a limb...


that's where the fruit is.


Author Unknown





~~~~~~~~~~





It's OK when you stumble; it just means you're


moving forward.


Unknown





~~~~~~~~~~





Everything I need to know, I learned from Noah's Ark...





ONE: Don't miss the boat.


TWO: Remember that we are all in the same boat.


THREE: Plan ahead. It wasn't raining when Noah built the Ark.


FOUR: Stay fit. When you're 60 years old, someone may ask you to


do something really big.


FIVE: Don't listen to critics; just get on with the job that


needs to be done.


SIX: Build your future on high ground.


SEVEN: For safety's sake, travel in pairs.


EIGHT: Speed isn't always an advantage. The snails were on board


with the cheetahs.


NINE: When you're stressed, float awhile.


TEN: Remember, the Ark was built by amateurs; the Titanic by


professionals.








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Special Feature


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"Do Not Call List"...Death Knell For Leads Programs?


By Michael Lemm, FreedomFire Communications





I'd pay close attention to this for awhile. There are


implications for leads programs especially.





In about 6-10 months or so your company is going to have to


subscribe to the FTC "Do Not Call" (DNC) list of people that do


not want calls. Even if it is an innocent prospecting call your


company (& you) can get in trouble. The wife may have answered


your ad, the husband may have put them on the DNC list. Bang....


your company (& you) innocently gets burnt. The fines are pretty


noteworthy so be careful.





http://www.ftc.gov/bcp/conline/edcams/donotcall/index.html





Here's my general thoughts on this issue:





1. The leads companies will have to be VERY careful. Anyone


selling leads had better make sure that they are truly "waiting


to hear from you"....opt-in permissive marketing


compliant....fresh....yada yada. Any slip shod harvesting of


leads without thorough scrubbing of their viabilty will lead to


big trouble. I see a lot of leads companies going under....or


just plane being scams hoping to make a quick buck and leave


customers holding the bag.





2. The number of companies offering leads will likely decrease


due to the effort, cost, and risk involved to ensure the leads


are compliant. What will be left could be just a few expensive


high quality companies....and a few scams after the quick score.





3. Those leads companies that "survive" will pass the increased


cost on to the consumer....you. Meaning the cost of leads will


likely go up significantly....regardless of the source.





4. Those who purchase leads will also be vulnerable to some


extent (how much I'm not sure) since they are the individual


"contacting" the lead. I doubt regulators and agrieved "leads"


will not hold those who contact them faultless. Since "we" aren't


employees of the leads companies we would have some


responsibility/accountability attached. Their argument would be


that we "chose" to contact these people. As opposed to an


employee of a telemarketing firm who is "told" to make the


contact.





5. If leads companies can navigate this challenge


successfully....the resulting leads will truly be "quality". They


will definitely be interested in being contacting. So this could


be a silver lining...or glass half full....situation. However, it


could well be at a higher cost than we now see.





6. Now....if you read carefully on the FTC website, it mentions


that there is a period time of which someone can still be


contacted.





a. If they were a customer, you may contact them for up to 18


months after the last business transaction.





b. If they requested information (as the website says, submitted


an inquiry) you can contact them for up to 3 months.





Lead companies will have to provide Date/Time stamps and IP


stamps with every lead. Is this hard? No, they do it anyways, so


it shouldn’t result in large cost increases.





Additionally, all company/personal “prospecting” websites will


need to contain language similar to this: "By submitting your


information you agree to be contacted by phone, email, or regular


mail with information regarding a home based business, secondary


income source, or a work from home opportunity." This will bind


the user to 3 months of being contacted.





All that doom and gloom aside....what we hopefully will see is a


drastic reduction of junk lead companies or companies that


generate leads not targeted for our industry. Those that navigate


the impending changes with quality compliant opt-in systems will


survive and prosper. Those that don’t.....m’bye bye.





-----------------------------------------------------------------





Michael a Moderator for MLMForums.com and the owner of


FreedomFire Communications.... providing businesses a variety of


voice, data, and internet solutions. His free tool for finding


the best phone rates in your area will save you a fortune:


http://billzilla.com/mscprez








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Hot Tip


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Did You Know?





You can do a search at Google -- for phone numbers. It will


show the details for the number entered and even draw you a


map to the front door! Now that's just a little too much


information in my opinion.





Admittedly there will be times when this type of search will be


beneficial to both parties. The problem I have with the whole


idea is the 'pervert skulking in the background'. There is no


way to determine whether the person doing the search is a


responsible person or someone lurking in the shadows. Do


you really want them to have a map to your front door? I don't!





It seems possible that the phone number details can ultimately


be removed and it starts with your own phone company. You may


even be required to request an unlisted number. To be fair,


some have been able to have their details removed; others have


been unable to.





This is an aspect of the Internet you might not be aware of so


I thought I'd pass it along.








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Reader's Corner


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I think it's time to pause and reflect for a few moments. The


purpose of this ezine was to provide good information to everyone


who asked for it.





The latest problems in deliverying email, not to mention the


constant flow of unsolicited email to the subscription addresses


has been undermining the efforts to bring you the newest and the


most relevant information to keep you informed.





So I think a short hiatus is in order. That will give us time


to work on a new method of delivery, get the website back up


and running as well as put tax time and those stresses behind


us. I'll get the list cleaned up and we'll start fresh, okay?


My husband and I are putting our home up for sale as well so


I think this is the best way to get everything done and I hope


you'll understand.





We'll keep in touch and let you know what's happening.





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To share Tools or Tips:


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Have You Read?


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-> All Around GOOD STUFF!





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It's a break from business. It's to remind us who we are.





It's to remind us to relax and celebrate our humanity.


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~~~~~~~~~~





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Don't forget to sign up for two free telephone consultations.


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~~~~~~~~~~





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~~~~~~~~~~





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~~~~~~~~~~





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Success Links


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<> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <> <>





KIT Memberships include:





~ Honorary membership in C.O.B.R.A.


Council of Online Business Relations Advocates


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~ Ezine Publishers Association International


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Disclaimer


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All advertising in KIT is accepted in good faith and is offered


as a service to our readers. Publication of the ad should not


be construed as an endorsement of the product, business


opportunity or service being offered. Please refer to the


contact details in the ad for more information about product


or service offered. Use due diligence for all offers.





Free At Last Enterprises reserves the right to exclude any ad


pertaining to hate, race, discrimination or deemed inappropriate


for all readers.





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Keeping in Touch With My Online Family is published by:





Free At Last Enterprises


Lois M. Jeary, Publisher


P. O. Box 88, Elie, Manitoba R0H 0H0 Canada


Phone: (204) 353-4096


Fax: (204) 353-2248


E-Mail: mailto:lois@home4success.com


Website: http://www.home4success.com


Click here


2001-2003


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