|Monday, September 06, 2004|
Words are your selling tools on the net!
Although multimedia will have a distinct impact on the way that business is done on the net it will still remain primarily a writer's medium. The ability to convey your message through the written language is a net business necessity, here's why...
Surfers Use Keywords to Find Your Web Site On The Net.
People go to their favorite search engine and key in words to find information on what it is that you're selling. When you know which words people are using to find your specific products or services you have the ability to put your message before the right internet surfer (because the keywords 'pre-qualify' the visitor to your web site. You can get this information and keyword intelligence from a keyword analysis.
Search Engines use keywords to rank web sites in relation to the surfers' (keyword) requests against the opposing web sites which also have that same information. This is Search Engine Optimization (or seo copywriting).
Your web site has two "clients", Search Engine robots and web surfers.
Web site copywriting
When people land on your web site for the first time you have approximately 5 seconds to capture their interest. On the web the most successful copywriting technique used for grabbing the attention of the web site surfer is called direct marketing copywriting or direct response copywriting. It has a distinct format, and psychological approach.
The articles which follow in this series on copywriting will effectively become a short copywriting course. Our aim is to break down the structure of the direct marketing copywriting approach (as it applies to web site copywriting) to make this writing technique more easily understood by people interested in improving their own web site copywriting techniques.
Copywriting is a complex skill which (like any other worthwhile skill) takes some time to learn, however the rewards of learning such a skill has a distinct and profitable impact on your bottom line.
Web site copywriting is used in all aspects of your Internet business, email marketing, ads, copy for your audios, ebooks etc. It is a necessary skill.
Internet Marketing Information: www.feedyourhungrymind.com
Category: E: Web Copywriting