Focus is the keyword. It's costing the marketer over $1.00 a clickthrough on Overture. At this price one would assume that there's a good niche demand for this keyword, right? WRONG!

This marketer wins our "Wear Undies On Ya Head Award" for wasting money. Find the better strategy...

Our analysis indicates that there are a raft of keywords which will deliver better results for fractions of the cost of the term "focus".

Golf tips (for example) has more demand than the keyword "focus". This information tells us that there is a better marketing strategy to harvest this interest in "golfing tips".

What we'd do is drive traffic to a golf tips report which uses (as one of its topics) the keyterm, "focus".

Other keyterms to target would be "the mental game", "mental golf", "mental game of golf", "focus performance", "mental training".

Targeted PPC Marketing always gets better results for less cost.

Kenneth Doyle - Desktop Marketer

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