Hi and welcome to today's edition of KIT. I'd like to send a big, warm welcome to our new subscribers as well. If you have any questions or comments, please feel free to share them. You can reach me directly through the QMTP (Quik Message To Publisher) or by commenting directly into the 'Comment Box' following the issue.

Today is a special day for my husband Jimm and I - it's our 15th wedding anniversary. In many ways it's hard to believe we've been married that long already. But the 'bumps and bruises' we encountered along the way have only served to build a stronger relationship. Happy Anniversary Hon! Here's to many, many more. :-)

How many times have you heard the phrase 'Knowledge is power'? Quite a few I'll bet. Unfortunately, this statement isn't true in and of itself. Unless you do something with that knowledge. Action is the key ingredient. Today's Feature Article is Knowledge Is Not Power and comes to us from Catherine Franz who is a marketing and writing coach.

Our Special Feature is Change Is Threatening Your Business by Bob LeDuc. One of the biggest mistakes we can make with a home-based internet business, is not to keep up with the latest changes taking place and deciding whether it is something you should consider implementing in your business. I'm not suggesting you jump on the bandwagon for every new process - just weigh the pros and cons of how it will fit in with your business and decide if it's time for you to make some changes.

I'm still on the road with Jimm. We had planned on heading back home after dropping off this load but one of the new trucks broke down in Regina so we're headed there to pick up a load for Calgary and Kelowna. Then who know where from there.

I'll also take this opportunity to wish our fellow Canadians Happy Canada Day and our American friends Happy Independence Day. Have fun and be safe.

Have a great day and keep smiling.

Publisher, KIT and the Home4Success Channel
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For generations, society’s mantra to us was, "Knowledge is power." And that knowledge equaled power. As long as this continued to be subjective, unproven, society kept singing the mantra.

Boom!

The Internet comes along, knowledge increases 10,000 percent over night, and society chases the knowledge in greater numbers. More people are getting PhD’s and double master degrees than ever before. Stress-related diseases increased 100% last year alone.

What's wrong with this picture?

The subjective is now objective. You don't need any stats for this. Use your instincts. You "know" this already just with your own life. It's time for this cultural trance to awaken from a belief that has now proved itself incorrect.

So, then, what really needs to change?

Well, it didn't ever really change. The ladder was leaning against the wrong wall, that’s all. We can't point fingers; we are just now seeing the mantra. The motivational trainers like Tony Robbins sing this daily. What’s different is that we no longer can deny the truth of it. My grandma told me long ago, "The proofs in the pudding."

Do you relate to this? Even in a small way? Great! The good news -- it only takes 30 seconds to shift your perspective. That’s several 30-second times throughout the day until its totally gone. It will not take long though. The real key that I'm getting into now will override the ole mantra much faster.

The real key to success is action. Think about it. We already have tons of information swirling in our heads that we haven't used. So, when were you going to use it? Someday maybe. When you are sitting in the rocking chair in retirement community? Now, don't get me wrong, it isn't too late to start it then either. But gosh darn it, who would want to wait until them. Not I. And I don't think you either. There’s more energy available the younger you are.

Stop chasing more knowledge. Start taking action with what’s already available. When you use up what’s available, then reach out.

"Action leads to success." Adopt this new mantra. Set the books aside. Pick up your brain instead. Start with a short and quick action plan with a clearly defined goal. Not a "long drawn out take a month to do" plan. Keep it simple. Keep it short. Don't overwhelm your mind with anything else. Then you are returning to the ole mantra. Don't wait until the kid’s soccer game this weekend.

Stop what you're doing. It will only take three minutes. Go ahead; grab the post it notes. Aren't they beneath the paper stack to your left? I play post-it note roulette on my office wall all the time. It’s quick, easy, fast, and I can spend more time taking action. In my case, writing more.

Tony Robbins says, "The only thing that makes a difference is ACTION! Action is the foundational key to all success."

Okay, you hesitated. Couldn't find the post it notes, huh. Okay, use a full sheet of paper, I won't tell. Write down two goals. Yes, you read right, TWO. They could be something you've been putting off, or two that have been rumbling around in your mind the past few days. Right now, this instant, write. Do it before another distraction occurs. If it’s clear for you in your mind, hold that vision, but write down the goal. I don't care if you can't spell it or if the grammar isn't right. You know what it is. Leave the details out, how the vision, and staple the goal to that vision and bring them together with a finger snap.

Good job! I'm proud of you. Took some extra coaching. But I know you at least have their focus. Promise, you will not move your mind away until you've made two decisions.

Okay, done that. Now write two steps for each decision that you can do today. Now, go ahead, think what can you do right now to start. I know, I know, you're saying, "Catherine, dah, I've already started I wrote two decisions down." You're right. You have already started. Two pats on the back. Now the next step is going to be just as easy. What is it? Remember; take it from the knowledge you already have.

Is it lose weight and pick up the phone and call a few of the gyms to find out more? What about a walk or parking in the furthest part of the parking lot when you return from lunch? What about not munching on those potato chips while you're reading this?

Do you want to write a book and have been "waiting" for the table of contents to magically appear? Pick up the pen and start wherever the mind is at. Most books are never written from page 1. Take that action.

When you complete that action, figure out the next or start the next. Trust what’s already inside of you. It’s there. You just haven't used this process frequently enough. Go ahead. Start. The water’s fine. You know that.

You will find that once you start taking that first step, the universe will begin to send all that you need. Mix that with what you already have, and then reach for the knowledge. Not before. This is the same story with writing a nonfiction book. Stop researching first and write first. Get all your knowledge out, and then reach.

Set a quick, simple goal, then take action, and see the momentum. Don't reverse it. Okay, I can see you are well on your way today. Now print this article out and reread it tomorrow and the next. Let it move you with inspiration and desire for your dreams to come true.

You deserve that!

Copyright 2003-2004, Catherine Franz.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com

All of your behavior results from the thoughts that precede it.

In reality it is much easier not to smoke or eat chocolate than to do so. It is your mind that convinces you otherwise.

Most of our decisions and thoughts take place not in the clear light of day, but in the twilight of probability.
- John Locke

Never measure the height of a mountain until you have reached the top. Then you will see how low it was.
Dag Hammarskjold

The man who regards his own life and that of his fellow creatures as meaningless is not merely unfortunate, but almost disqualified for life.
Albert Einstein

You cannot grow a business today by simply repeating what you did successfully in the past ...or even recently.

Clever competitors and new technology are producing changes that will reduce the effectiveness of your current marketing efforts. These 3 strategies enable you to overcome this threat - and continue to grow your business.

The first impact of change is often a shrinking return on your response from proven advertising methods ...followed by a decline in the sales they produce. Don't wait for this to happen before taking action.

Continually test and evaluate the effectiveness of everything you use or do to promote your business. Test new marketing methods - and old ones you never tried before. Replace less effective marketing methods with the more effective ones you discover with your testing.

Tip: Invest 80 percent of your advertising budget and effort in proven promotions and 20 percent in testing new variations. Most businesses using this system continue growing - even in highly competitive markets.

Never stop looking for new markets you can serve. Every new market you open increases your sales ...and helps insulate you from the impact of change.

Changing market conditions or an aggressive competitor may cause your sales to drop in one market. But the impact will not be devastating if you have a variety of other markets producing results for you.

Tip: One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising so it offers specific solutions to the unique needs of prospects in each niche market.

For example, the owner of a company selling sales leads to small businesses noticed that many of her clients were network marketers or real estate agents. She created customized web site for each of these 2 niche markets.

The two sites looked similar. But their content was different. A visitor to either site could assume the lead service applied exclusively to their industry. She claims her sales increased by almost 20 percent when she targeted these 2 niche markets.

A decline in the sales of one product can devastate your business if you only offer one or two products. But it will not have much impact on you if you are still getting sales for a selection of other products.

Keep increasing the number of products and services you offer to customers. These additional products and services should be closely related to those you already sell.

For example, if you sell health products, find additional health products or services you can offer. If you offer residential lawn care, look for a way to offer additional services that help homeowners maintain their property.

Clever competitors and new technology cause constantly changing marketing conditions that will reduce the effectiveness of your current marketing efforts. Use these 3 strategies to overcome this threat - and continue growing your business.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://bobleduc.com/ or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

No one should be too paranoid, but an informed user is a safe user. Spyware has recently begun cascading into the computer market at an astonishing rate. Surprisingly there are a lot of misconceptions about what spyware really is and how dangerous it can be.

Learn more about it...

http://www.youronlinetools.com/resources/spyware/

In today's lawsuit crazy world, it's more important than ever to protect you and your business. If you don't have the proper disclaimers and legal documents on your website, you may not be protected. The FTC is clamping down on sloppy business owners.

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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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