The money is in the list. You’ve probably heard that before right? Well, that’s not exactly true. Not the whole truth anyway. The biggest obstacle you face and have to overcome when you publish a newsletter or put any free or paid information out there is the fact that people have gotten used to getting junk (from your competitors) disguised as helpful free or paid information.

Many writers put out sub standard information simply because they’re writing from a mentality of “I gotta get paid” and when you do that, you completely forget about the people you’re writing to and start to concentrate on you and what you want.

That’s a surefire recipe for disaster.

“Whenever you write anything for your subscribers, website visitors and customers don't write with the sole intention of getting a check. Getting checks is nice but your business lives or dies based on how many people believe you genuinely want to help them achieve their goals.”

Without an effort from you to show your readers that you value them enough to part with real information and that you see them as more than just a dollar sign, you’re going to be lumped in a group with all the rest of your competitors with a big sign on your forehead marked “Will Do Anything For Commissions”.

Responsive readers are born from conscious efforts to build a solid relationship with them. People connect with other people. Not mindless robots that only want commission checks.

Now don’t get me wrong....

I’d love for you to buy the products I recommend, but I’m not going to force that on you. When I do enough of the right things in your eyes, I will have earned the right to ask you for your money in the form of commission checks from other products and services.

The big thing is I have to earn that right by giving up good information that's of actual use to you. When you write anything you expect other people to read, the same thing applies to you. If you’re going to create information full of affiliate links then you’re completely missing the point of what it takes to get people to value what you have to say.

I’ve done that in the past and it is nowhere near as effective. If you want people to eagerly anticipate your next email with every intention of jumping on any products or services you recommend, you should follow the three secret rules because it is entirely possible to accomplish.

Evergreen Marketing Strategies You Can Take To The Bank

Before I get into the heart of this I want to make sure you completely understand the direction I’m taking. I have nothing against giving you specific techniques and strategies because they are important but they are never more important than the thought process that went into creating them.

I’ve do my best to give you the overall thought process I have when I sit down to write. By doing that, you will be able to learn how to come up with your own specific ideas based on the concepts I’ll show you.

Evergreen marketing strategy refers to the fact that I’m giving you proven concepts (that never stop working) based on the nature of the people you sell to. People can change a lot of things about themselves but their nature isn’t usually one of them. People can go against their nature (for short periods of time) but rarely can they change it.

In the future you should make a conscious effort to try and understand why something is done instead of just copying what you see someone else successfully doing. There’s always something more beneath the surface that you can study and learn from.

Stay tuned to this channel as I'll be sharing more about the 3 secret evergreen marketing strategies.

Cindy McAsey
Barefoot in the Garden

KEYWORDS: Marketing Strategies, Consulting, Cindy McAsey