RSS is becoming the email-alternative for online publishers!
In their article,
RSS Gaining Momentum, Greenhouse Associates notes that it is difficult to predict which technologies will catch on, but that RSS, a technology which they pointed out to their readers last year, now appears to be gaining momentum. The article states,
RSS is quickly gathering steam with a growing number of large and small publishers and web sites, including BBC, Rolling Stone, Sci-Fi Today, Slashdot, Forrester Research, and LiveDaily.com, a music- and concert-news site operating under Ticketmaster's online division. ... RSS is now attracting a wider group of content players. For example, Accelerize New Media, a software company, has launched a subscription-based service for getting alerts on SEC filings via an RSS feed. ...
And our publishers here at
Quikonnex are leveraging that momentum for the benefit of their businesses. They are using their
Q Channels to deliver news, virus & scam alerts, tech tips, and marketing & product information to their subscribers.
The Greenhouse Associates article goes on to say:
RSS is one way around the current problem with spam invading email as a news delivery channel. RSS operates in a closed connection with publishers and users don't furnish their email addresses, so there is no opportunity for spam or viruses to infiltrate, nor any chance of delivery being blocked by anti-spam software. A resulting benefit is that publishers no longer need to maintain email lists because the user pulls content from sites of interest, rather than having email pushed to them. ...
Q Channel publishers truly enjoy their freedom from email list management, and are investing that new-found time in promoting their businesses and selling their products. Their subscribers are delighted to have a reliable connection with information they want to receive, with no worries about email delivery interference from their ISP or poorly set email filters. It is a
WIN-WIN for both publishers and subscribers.
If you would like more information on RSS or
Quikonnex, please check out the items in the categories listed to the right. Or, if you would prefer, just click the
QSupport link at the very top right to chat live with our staff.