|
ROTATE YOUR BANNER HERE!
Mobile Marketing
Mobile marketing can be classified
into two types based on the technology involved. The more traditional
form involves marketing on the move like moving billboards and road
shows. The second type refers to marketing on a mobile phone like
cell phone. Since the onset of millennium, mobile marketing though
cell phone has become very popular. Short message service popularly
known as SMS has made marketing by this method a lot easier.
There were some problems in
the beginning as unwanted information was being sent to the people.
Most of the SMS that were passed around was spam and it received
negative media response in all parts of the world. This was because
a sector of the advertisers bought list of mobile users and began
sending them unsolicited messages. They were later stopped due to
strict security measures and laws passed. Marketing industry recognized
the potential of mobile marketing and utilized it to the full extent.
The mobile service providers coded guidelines and laws. It then
became a legal advertising channel. The Mobile Marketing Association
and Interactive Advertising Bureau also have laid down guidelines
for the proper functioning of mobile marketing.
Mobile marketing has become
popular in Asia and Europe as it is a novel idea and in Europe
alone hundreds of millions of pounds have been investing in SMS
advertising. Now SMS has become the most famous part of mobile marketing.
Because of the popularity of short codes, SMSing has become a lot
easier. This has created a new approach to reach out to potential
customers. Now mobile short codes are looked upon as mobile domain
name, by many of the brands around the world, when the customers
message the brand at any occasion.
In America, the first SMS short
code campaign was started in 2002. SMS containing short codes
are easier to send a message with complete information. Short codes
are usually numbers that are assigned to mobile operators of a particular
location, which they use for brand campaigning and other purposes.
They are very small, like they contain only four to five words.
These numbers are always under scrutiny by the service provider
and each and every message is monitored to see that they do not
go against the original service description.
Like opt-in emails, customers
have to opt for SMSes. This is the biggest criterion, which
the advertiser has to follow in order to send a promotional SMS.
Some of the mobile operators ask for double opt-in form from the
receiver. At the same time opting out is made easy for the customer.
When the customer wishes to terminate receiving messages, they have
to send STOP word by SMS. All these guidelines have been laid by
the Mobile Marketing Association consumer best practice guidelines
and it’s a compulsion to follow those by all the marketers who wish
to do mobile marketing in America.
Now, service providers have
started to provide the option of sending SMS to email addresses.
Other than this, other services provided are mobile games, mobile
tones etc., which are used for promotional purposes. This has lead
to the invention of MMS or Multi-media Message Service, through
which short promotional videos and animations can be send. Bluetooth
is another good technology. It started in 2003, and many companies
in Europe have found it useful. When a message is send via Bluetooth,
the receiver should accept request from the sender. So, sending
messages by this method is legitimate. The message transfer speed
is high and is also a free service as it is a radio-based technology.
The method of sending SMS advertisement
to mobile phone users based on their geographical location is
known as Location based service. The customer is tracked via a GPS
chip which is built-in the phone. Radiolocation signals from the
nearest cell phone towers are used for this purpose.
Mobile marketing follows a very
safe marketing strategy, as it is customer opted. The short
message sent through this method is known as mobile originated or
MO message. If the advertisement is done through a call, the call
is known as mobile terminated or MT message. As there is a phenomenal
increase in the number of mobile phone users, this kind of marketing
is a sure hit.
© Copyright
2008. All Rights Reserved.
No portion of this article can
be reproduced
and/or redistributed without prior written
permission
from SDTadvertising.com.
Have
you signed up for the Next Big Thing Inner Circle yet?
Why not?
You get all of the Hot List products at no charge
as a member
and you get 100% recurring commission payments
instantly.....see
you on the inside :) CLICK
HERE TO SIGN UP TODAY!
Rotate
Your Banner Here!
|
