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Are You an Ezine Publisher?
Trina L.C. Sonnenberg
I have been publishing The Trii-Zine Ezine since the fall of 2001. Originally, it was distributed via email, as was the standard before blogging came into being. In 2003, I stopped sending out my ezine using email and switched to RSS.
Trina L.C. Sonnenberg
I have been publishing The Trii-Zine Ezine since the fall of 2001. Originally, it was distributed via email, as was the standard before blogging came into being. In 2003, I stopped sending out my ezine using email and switched to RSS.
I did this to avoid spam complaints and to make it easier for my readers to get my information without accidentally deleting it from their in boxes and to relieve the amount of mail my readers received. It has worked very well for me.
Over the years, I have joint ventured with several ad co ops for free ads in exchange for subscribers. The way these co ops work is rather simple... A person who wants to place a classified ad in ezines purchases a package based on subscriber numbers, from the co op. The ezine publisher then places the classified ad in their ezine in exchange for a subscription from the buyer. When it works properly, it is a great way to build a list. But, when it doesn't go according to the plan, it can be very frustrating.
I have always placed those ads, regardless of subscription confirmations, just to be a nice guy. That has come to an end. Now, let me tell you why.
A couple of the co ops I belonged to shut down without notice, and another one, dropped my ezine without warning, or notice of any kind. I only discovered this when I went to log in to EzineAd.net, only to discover that my account had been closed.
Why was my account closed? Because I had a falling out with the owner. He did not like the way I published my ezine, or the way the ads were placed. Now, I don't have a problem with that. I do have a problem with the fact that he never told me that my account was being closed.
I never gave him a hard time when the confirmation emails I sent to his clients bounced; I never complained when his clients failed to subscribe either. Yet, I posted every single ad he sent my way. Why? Because people had paid him for those ads. I was thinking of his business/customers over my own.
Since when does an ad co op owner have the right to dictate to a publisher (of long standing) how they should publish? (email vs. RSS) This co op owner has made plenty of money offering my ezine to his customers. Their ads were placed without subscription confirmation too. So, I was the one getting the short end of the stick the whole time. He got paid, his customers got their ads placed and I got nothing. Who is the one who should be upset, him or me?
From now on, I am not participating in any ad co ops, but I will still be offering a free classified for all new subscribers. Guidelines for submissions can be found here: Cheap Seats Submission
Copyright © 2009
The Trii-Zine Ezine
http://trii-zine.com
About the Author:
Trina L.C. Sonnenberg
Publisher - The Trii-Zine Ezine - Your Trusted Source for Internet Business and Marketing Information. EST 2001. ISSN# 1555-2276
Author of: My Journey A Lifetime of Verse, ISBN: 978-0-61516405-2
Co-Owner: Internet Marketing Mavens
http://internetmarketing-mavens.com
Over the years, I have joint ventured with several ad co ops for free ads in exchange for subscribers. The way these co ops work is rather simple... A person who wants to place a classified ad in ezines purchases a package based on subscriber numbers, from the co op. The ezine publisher then places the classified ad in their ezine in exchange for a subscription from the buyer. When it works properly, it is a great way to build a list. But, when it doesn't go according to the plan, it can be very frustrating.
I have always placed those ads, regardless of subscription confirmations, just to be a nice guy. That has come to an end. Now, let me tell you why.
A couple of the co ops I belonged to shut down without notice, and another one, dropped my ezine without warning, or notice of any kind. I only discovered this when I went to log in to EzineAd.net, only to discover that my account had been closed.
Why was my account closed? Because I had a falling out with the owner. He did not like the way I published my ezine, or the way the ads were placed. Now, I don't have a problem with that. I do have a problem with the fact that he never told me that my account was being closed.
I never gave him a hard time when the confirmation emails I sent to his clients bounced; I never complained when his clients failed to subscribe either. Yet, I posted every single ad he sent my way. Why? Because people had paid him for those ads. I was thinking of his business/customers over my own.
Since when does an ad co op owner have the right to dictate to a publisher (of long standing) how they should publish? (email vs. RSS) This co op owner has made plenty of money offering my ezine to his customers. Their ads were placed without subscription confirmation too. So, I was the one getting the short end of the stick the whole time. He got paid, his customers got their ads placed and I got nothing. Who is the one who should be upset, him or me?
From now on, I am not participating in any ad co ops, but I will still be offering a free classified for all new subscribers. Guidelines for submissions can be found here: Cheap Seats Submission
Copyright © 2009
The Trii-Zine Ezine
http://trii-zine.com
About the Author:
Trina L.C. Sonnenberg
Publisher - The Trii-Zine Ezine - Your Trusted Source for Internet Business and Marketing Information. EST 2001. ISSN# 1555-2276
Author of: My Journey A Lifetime of Verse, ISBN: 978-0-61516405-2
Co-Owner: Internet Marketing Mavens
http://internetmarketing-mavens.com
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