In today's Brain
Storm! Business Podcast, we will review the new Sprint
Commercial and what they are doing DIFFERENT from all of the other mobile phone
companies, and how we can apply it to our businesses.
Have you seen the black and white, simple commercial from
Sprint, telling existing and potential customers that they can come in
and have their phone explained to them? Brilliant - they are actually
acknowledging that the majority of their cell phone service users have NO CLUE
what their phone does, and therefore wouldn't pay to use those services! Nobody
wants to buy what he doesn't know exists - so tell them what they are missing in
hopes that they will buy it!
The big things I focus on today are the different ways they are
marketing. Their choice of going black and white, their simplistic
setting and message all reveal their recognition of their most neglected target
market - the non-techies. These people are probably like my mom, who only turns
on her cell phone when she's out and it's an emergency. That's it. But what if
she found out there were cool things to do on her phone? She already spends
hours using games on her computer - cause that's the ONLY thing that she can do
What are you doing differently to promote yourself, color and content
wise. Are you tailoring your message to your target market, or just
trying to look like everyone else? Are you offering the human touch, as Sprint is
doing, to make the difference in the sale and in customer satisfaction? Are you
reaching out to a new segment of the market who may be a little slower to
respond, but whose sheer mass could make the investment of your time very
Just some things to brainstorm about today. If you'd like
to brainstorm with me about your own
podcasts, the Commercial Creation Center is now offering weekly sessions about what to
put in your podcast and how exactly to do it in audio and video. We are
also offering monthly how to sessions - all for members only, however. But if
you need that accountability and creative brainstorming, as well as simple
software to create your audio and video, that's what we're here for!
Haynes, Commercial Creation Center
P.S. remember that the new feed is http://feeds.feedburner.com/brainstormbusinesspodcast, if you want to keep following. This RSS feed's days are numbered! :)
Thanks for the comment, Sallie! :) I agree about "straight to the point" writing. I don't have time to go through all of that.
I checked out a seminar by a WAHM Coach yesterday about doing an info product and building a membership site. What was in the list of her things she teaches? Squeeze/Sales Page to get people's emails. You know, I wouldn't know one person's sales page from another, since they all look alike.
I wonder if there is another way of achieving the same success with a less cookie-cutter type (and less verbose) template. If you could create a 1 page sales/squeeze page, how would you do it? What would be on that page to make you open to buying? Or what on existing pages makes us want to cringe so much???
Thanks so much for your comment about those sales letters. They make me nuts, and in general I refuse to buy anything that uses them. I suppose they do work for people who haven't been exposed to that school of copywriting, but I just see too many e-mails and web pages that follow those templates, and I'm someone who responds best to short copy that gets straight to the point.