This past week a tornado swept through Kansas destroying 80% of a town less than 15 miles away. From the looks of the destruction mother nature spared our farm holding the tornado high in the sky for several miles. As I look over the last several years marketing online there have been several disasters thought our world. Not one of these disasters has had a huge impact on my business. If my business would have been a local brick and mortar business relying on the local community only, lets just say the economic outlook wouldn't be good.

I have a friend on twitter who's community is going through much of what our local community is going through. Here one of many messages: "We're underwater here in Cedar Rapids Iowa. Worst flood ever. Lots of people displaced, homes and businesses ruined. Sad times."

These are 2 instances just this week that make it very clear why you want a diversified online business. You never want have all your eggs in one basket that goes for customers and products or services that you market. You do want to create your own image and brand for your business. Then put it together like a puzzle tailored to fit you.

Last week Mike Darling mentioned how keywords can make or break your Veretekk marketing campaign. When I heard him say that all I could think of is more people need to know about Dianna Metiva's Keyword classes she offers in Veretekk. Dianna has taken keyword research to a whole new level. I consider her an expert at keyword research, she has so many tools and cross references it will make your head spin. If you don't do anything else for your business this summer be sure to attend one of her classes.

As I told my twitter friend this week, The only thing we know for sure we will all die someday, what we don't know is when. This is just part of life, those who survive will become stronger because of their experiences. This is very much like succeeding in business it takes someone who has emotional courage and grit. How about you do you have what it takes to make your business survive? One of my best moves I made when I jumped into my business full time was hiring a business coach. Find someone who has done what you are learning to do. Make sure they can give you undivided attention. This will cost you, but is worth it.

Cindy McAsey
Marketing Strategies Coach