As a Marketing Strategies Coach I'm always testing different platforms of marketing. I've been hanging out in the social media networks for a some time now. I've come to the conclusion if you understand social networks it can be a powerful marketing strategy. My focus has been on facebook and twitter mainly. I do have a presence on several networks also.

Instead of re-inventing the wheel and documenting all of my testing I've been doing, I've decided to link you over to an excellent and very through web strategist. Jerimah Owyang. He has done many in depth case studies mostly focusing for the corporate environment. His content is excellent. Here is a link to his stuff; http://www.web-strategist.com/blog/

I gained a huge respect for him on his latest post, because he was willing to share on twitter what some might consider his competitors names. Be sure to check out his web strategy vault, it will help you get to the information you are seeking quickly.

By the way, I made contact with Jerimah through twitter. By far Twitter has been my favorite social networking site, there are many others. Here are the top social network movers and shakers.  Think of the internet as a huge ocean and there are many good places to do business, we don't all need to flock to the same place.

After learning more about social networking and how it works, you should go into it with focus on what you want in return. Who is your target market?  Focus on networking with those type of people. Through my testing I've found several marketers who have more than one "social network" account  they do this because they have more than one target market. Social networking isn't a one size fit all deal.

In my primary business I have 2 very different target markets. The 1st one is customers and members, these are people who just love what we market. The 2nd one is people who want to build a business. I keep the databases seperate. I very seldom send the same messages out to both groups. Each of these groups do business with me because I'm giving them what they want or need. In some instances these databases inter-twine but for the most part they are seperate.

Do you have 2 or more target markets in your business? You will need to decide which one you want to focus on first. Ong big mistake many marketers make is trying to focus on too many targets at once. I've seen is happen way too much, they end up not being successful at anything. Yes I truly believe in multiple streams of income but focus on one at a time, once you have one going with success, then start another knowing you will still have to put a little effort to keep the first income stream going.

Cindy McAsey | Phone:888.272.6701 Franchise Streamline System Best Web Conferencing Service