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Easy Web 2.0 Internet Marketing: Strategies For Quickly Building an Audience with Social Media
By Gary Smith (c) 2008

The Web 2.0 social media revolution is in full steam. Are people
finding your website?

As an entrepreneur, how do you make your business website stand
out amongst 435 million other websites and more than 1 million
blogs competing for your audience's attention?

It's not as hard as you might think.

To begin, let's look at the demographics of Web 2.0 social
networking sites, Myspace.com, Facebook and YouTube.com. This
will give you an idea on how to position your message in the
Web 2.0 World.

The Web 2.0 Social Networking Revolution

Web 2.0 is a real revolution on the Internet. And these aren't
just college kids...

  - 62% of MySpace visitors are older than 25 (40% are 35+), and
    83% are making over $30,000 a year. Nineteen percent (19%)
    are making $100,000 and up...

  - On Facebook.com 46% are over 25 and 34% are 35+, but they've
    got deep pockets. Eighty-eight percent (88%) make more than
    $30,000 and twenty-three percent (23%) make $100,000 or more.

In the years ahead these numbers will get ridiculous...

  - Social media giant Facebook is currently ADDING a million
    25+ (non-student) adults per week to their rosters. That's
    52 million new users a year.

  - YouTube.com gets over 50 million unique visitors per month.
    That equals over half a billion a year.

  - Facebook and MySpace have the equal daily traffic of Google.
    Experts predict within the next year they will DOUBLE the
    daily traffic of Google search.

So your prospects are there. The traffic is there. The spending
power is there. So NOW is the time you want to establish your
presence on the social networking websites.

Web 2.0 Strategy: Why You Should Be a Maven, Not a Marketer

As a website owner, how should you position your message in the
Web 2.0 world?

The increasingly savvy buying public will quickly shun marketers.
Internet readers want information from the Internet. They don't
want advertising, marketing, or a "pitch".

According to Schefren in his Attention Age Doctrine, the solution
is to become a social media "Maven".

A Maven is a trusted authority, like a friend, on the social
media websites. As you gain their trust, your audience will
return to you over and over again wanting to invest in your
advice.

Five Steps to Becoming a Social Media Maven

Social Media Maven Step 1: Get in the Game

Begin blogging immediately. Create a video explaining how to
solve a problem and put it on YouTube, MySpace, and Facebook
with links back to your main website. Just those two things
alone will establish more Web 2.0 presence than 90% of your
competition.

Social Media Maven Step 2: Share your passion

Build your Web 2.0 website around your passions. Thirty-two
year old Gary Vaynerchuk transformed his wine knowledge to his
video blog, http://Tv.Winelibrary.com. It now has thousands of
subscribers and does $50 million dollars a year in wine sales.

Social Media Maven Step 3: Be Controversial

Your audience will remember you more when you challenge the
status quo. Controversy sells. Think like the tabloids and the
local news channels here. For example, Web 2.0 Business Coach
Rich Schefren challenges traditional marketing wisdom in each
release of his Attention Age Doctrine special reports at
www.attentionage.net/doctrine

Social Media Maven Step 4: Create World Class Content

You will drive repeat traffic to your website by offering top
notch "how to" information. Gary's wine tastings are highly
educational on the benefits of wine, how to cook with wine, and
how to choose a wine for your special occasion. Rich's reports
teach Web 2.0 marketing principles.

Remember, as soon as your audience feels that you are "pitching"
them, you've lost them. So provide content not advertising.

Social Media Maven Step 5: Engage in the Conversation

Web 2.0 is a dialogue not a monologue. Internet businesses
profit more when they observe and listen to their communities
first before they broadcast their messages. Savvy mavens such
as Gary and Rich encourage their audience to ask questions.
The answers to these questions then become part of their
user-generated content.

How Marketing in a Web 2.0 Social Media Environment Is Exciting.

Visualize it like a big radio or television station or movie
screen where you're the star. You're building a fan base so you
need to entertain, inform, and deliver consistently for your
audience.

You have more publishing power at your fingertips right now than
at any time in history.

So use it.

Share your passions.

Reveal your trials and tribulations

Tell your story.

And, watch how quickly your audience builds.
================================================================
Master Copywriter, Gary Smith (www.rightbraincopy.com) has taught
thousands of entrepreneurs how to write copy that persuades,
motivates and inspires prospects to buy. He strongly suggests
using Web 2.0 Internet Marketing Strategies revealed in Richard
Schefren's Attention Age Doctrine. Get it now for FREE at:
http://www.attentionage.com/doctrine and discover
never-before-revealed Web 2.0 tools and techniques to win in
the Attention Age.

 

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