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In today's Brain Storm! business podcast, we will discuss the importance of design in your business, from conception, through production, to marketing and consumption.

We talk about Fast Company's article on Yves Behar, and there are some great ideas to discuss. His points on not following the crowd, and the impossibility of getting the best design from concensus, should really make us think about our standard ways of determining what's "good".

You are who you hang out with in the business world.

I was really interested in some of the trivia in the article, like who his original partners with and what they later went on to create. It is amazing that 3 unknowns (at one time) should gather together, only to separate and become unbelievably successful in their separate rights. They all created items that are now, in many realms, household words. Amazing!

He challenged Coca Cola, and was hired because of it.

From his days as a business slum lord (as he called it), to being involved in designing the $100 computer, to partnering with new companies for a stake in the profits, Yves has a lot to teach us. I hope you will really take time to think through what you can apply from what we learn this week.

Until next week (and looking forward to the FREE Online International Podcasting Expo, April 18 & 19, 2008), have a great week, and put some of those ideas into practice!

Penny Haynes, 1st Podcast Publishing & Online Community Magazines


P.S. Here's the link to the other article on Widgets.