In today's Brain Storm! Business Podcast, we will look at how China is embracing Web 2.0, and how they are learning from our previous mistakes.

China is making the most of the Web now, and it appears like everyone and their brother are trying it. The featured business of the CNet article was KU6, the victor in the race to establish an online video site in China. The low entry price to run a business in China meant a gold-rush type mentality of Chinese entrepreneurs.

Starting a business and surviving isn't the problem - it is scalability.

Start-ups can create a product or service locally, but how can they expand and separate themselves from the myriad competitors breathing down their backs.

But they are learning from the West's issues by avoiding some things entirely.

They keep software on the server side, so there is no piracy. Artists are making more money on telephone download ring tones than on CDs, because CDs can be pirated. They run offline advertising from separate computers to avoid creating a government censored internet network. They are also using contests and gaming mindsets, along with user contributions, to gain advertising and marketing monies. In other words, they're doing just fine.

So listen in and find out more about China's venture into Web 2.0, and also about the latest happenings in my quest to patent the Online Community Magazines software.

Yes, the fun never ends. I'm learning so much more than I EVER wanted to, especially since I am creating a business opportunity based on leasing the software. I could just sell the software and be done with it, but there is more profit and possibility by doing it this way. It's hard learning how to do things in a big way, rather than the small way I am used to.

Until next week, keep brainstorming, and put some of those ideas to practical use. Patent something (mainly because misery loves company. heheheheh)

Penny Haynes, 1st Podcast Publishing & Online Community Magazines