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In today's Brain Storm! Business Podcast, we review DayJet's brilliantly innovative way of preparing to do business, and their solution that can be described by way of a Total Soccer analogy.

Reading this article in Fast Company's May 2007 issue was like going through mental calisthenics. The beauty of what DayJet is doing is based on simple logic regarding how they approach problem-solving. Everyone spends all their time trying to find the one perfect solution to an issue - DayJet works on finding multiple possibilities that they can revert to any any moment.

What do DayJet and Total Soccer have to do with one another?

In Total Soccer, the emphasis is not on running a straight line for the goal. That may be the most straight forward way to win at soccer, but you have a little hindrance to that plan - it's called the other team. So the approach that proved very strenuous, but very effective, was the Total Soccer method: Have multiple options to implement at any moment.

How have Expedia and Orbitz affected their plans?

I love the fact that they calculated into their marketing strategy the need for a 5 second online response time for people making reservations. That is the period people are accustomed to waiting when they use these popular reservation services. Since a single, more perfect response would take 30 seconds, they decided to go the "best guess" route, and pick from one of multiple possibilities in order to meet that very small window of time.

DayJet is not stealing anyone's clients - they are creating an entirely new business market.

Their main competition is not the large airlines, it is the people who drive 18 hours across Florida to go to an appointment. They expect to convert as much as 80% of salesmen that normally drive to DayJet air taxi customers.

There's a lot more to be learned, so listen in and be amazed at the beauty of their business ideas and strategies.

You can also check out the new Online Community Magazines that is supposed to go live this week. Our server is up, AroundCherokeeCounty.com is supposed to be moved over this weekend. And the programmers are installing my last brainstorm module - a built in referral program that calculates any payouts for the owners. If you know of anyone who might want to run an online magazine in their local community, let me know - you can get $500 for it!

Penny Haynes, 1st Podcast Publishing & Online Community Magazines