Can you hear it?
Turn up you computer's speaker volume and take a
good listen.
What you hear is the next big wave sweeping the
Internet
and it's called "Multi-Media!"
Everyone from big
corporations to small "mom and pop"
websites have started using sound and
video to create
projects and deliver their messages, even to people
on
slow dial-up connections.
Here's my take on the top 10 reasons why 2004 is the year
multi-media takes
over the Web.
#10 More "Sticky" Value:
"Sticky," a phrase that
pervaded the go-go online world of the late 1990's. "Sticky" describes the
ability of a site to keep customers at the site longer by engaging them
with content.
Audio and video make it much easier to create a
"sticky"
site.
#9 Cheap CD Burners:
The fact that virtually anyone
can burn a CD and sell or
share it makes the distribution of multi-media
content a
breeze.
Small businesses can create limited quantities of
high-
value products and allow consumers to access huge amounts
of data
for less than the cost of a can of soda.
#8 People Learn Faster &
Remember More:
The U.S. Military reported that audio-visual
training
increases learning and retention rates by up to 80% over
written
manuals.
Bottom Line: This means people learn new information
faster
and can put it to better use more quickly.
#7 FAST Reaction To
Change:
With basic computer equipment, a good microphone, and
some
easy-to-use software, virtually anyone can create
information packages in a
few days and publish them on CD
or the Web the same day.
This allows
companies and individuals to profitably fill
micro-niche needs in markets
they could not otherwise
touch.
#6 CHEAP Bandwidth:
Website
hosting rates cheaper than ever.
You can now transmit vast amounts of
data over the
Internet for pennies compared to just a year ago.
#5
EZ-To-Use Software:
Just a year ago you needed specialized training,
special
servers, and a significant budget to put even the most
basic audio
and video content up on the Web.
Now, if you know how to click a mouse
and understand what
"record" and "stop" mean, you can create
excellent
content and host it virtually anywhere.
#4 Customers
Crave More "Meaty" Content:
People want better, more useful information.
Audio and video enables you to convey larger amounts of
information
more quickly than text.
#3 Better, Faster, Cheaper Computers:
A
good $399 computer is now a reality.
This means that not only can small
companies produce good
multi-media content, but it also means consumers on
the
receiving end of that content possess the computing power
to use
it.
#2 Streaming MP3 Audio:
You can now stream very good quality,
clear audio across
the web to dial-up Internet users - even on
slow
connections.
Offering audio from a website opens up
distribution
possibilities that remind us of the glory days of radio.
#1 Widespread Us Of Flash Video:
Flash Video, the most important
multi-media development
of recent online history, makes it possible to stream
and
transmit huge amounts of data using video, pictures, and
sound to
virtually every computer (Mac or PC), even on
dial up connections.
--- by Jim Edwards
© 2004 Jim Edwards - All Rights
reserved
http://www.IGottaTellYou.com
Jim Edwards is a syndicated newspaper columnist and the
co-author of an
amazing new ebook that will teach you how
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