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In today's business podcast we will brainstorm about business strategies from the multi-player game, Warcraft.

Who would have thought that you could learn such great business lessons from a massively multi-player game? Blizzard Entertainment uses great strategies to make 1 billion dollars a year and keep over 50% for profits.

First of all, they start with a $20 package to install the game.

Then add on a $15/month subscription package. Multiply that by the 8 million people that are addicted to this game, and you have a business success story.

What happens when you've seen it all?

You buy a $40 expansion pack and keep paying $15/month. I would have thought you might cut someone slack who has been addicted to your game and paid so much. Instead, they seem to make the most of their known addiction, and charge them twice as much for the expansion pack as they did for the starter pack.

So learn how we can apply these lessons to our own businesses in this week's Brain Storm! session.

Penny Haynes, 1st Podcast Publishing & Online International Podcasting Expo