Event marketing is the marketing, or promotion of an event, such as a conference, convention, training seminar, or any other group function. More simply put, event marketing is the process, or action taken to announce an event, for the purpose of drawing people to that event.

What Is Event Marketing? By Trina L.C. Sonnenberg, Copyright 2007

Event marketing is the marketing, or promotion of an event, such as a conference, convention, training seminar, or any other group function. More simply put, event marketing is the process, or action taken to announce an event, for the purpose of drawing people to that event. Event marketing is a little more complex than the promotion of a product or service, in that events are time specific. Therefore, attempting to promote a conference or convention using traditional means, like search engine placement, or classified advertising, just isn't practical. It takes time to get indexed by search engines, and placing classifieds is a time consuming chore. When it comes to promoting an event, time is of the essence. Since event marketing requires pin-pointed targeting, to reach a very specific audience, listing an event in a database that specializes in event marketing is crucial. But, where does one find such a specialized database? Doing a Google search for the term event marketing, produces 136,000,000 results, and very few of them actually point to places where you can get the job done. To assist event planners and marketers, iSearchNetwork has developed a specialized search engine database, specifically designed for the marketing of webinars, conventions, conferences, and a whole host of other online and off line events. They call it: Live 'N' On Demand. Live 'N' On Demand is an extremely cost effective, time saving, and highly visible method of event promotion. The database is targeted to event marketing only, so searchers will only find events relative to them. Listing is very simple and takes only a matter of minutes. The pricing structure is a flat rate; saving advertisers the headache of figuring CPM, or getting hit with extremely high PPC fees. The current rate for using Live 'N' On Demand is unbelievably low; the first five keywords are free and each additional keyword is only $5.00. All submissions are listed using keywords, but for those who are targeting a specific geographical market, say for an off line event, zip codes are also used for listing. That is an enormous advantage. For instance, say you are planning a training seminar for a local organization... By listing using the zip code feature, you can market to that specific demographic. After all, there is no need to advertise your training seminar to people in Africa, if your event takes place in Home Town, USA. Adding to the ease of use of, Live 'N' On Demand is that once an event is listed, the advertiser does not need to return to the site to remove the listing. The listing will automatically expire on the date of the event. It will drop from the database without any action on the advertiser's part. And, with the flat rate, an advertiser can post an event, say three months in advance, and it will run until the date of the event, without additional charges for length of time it runs. There are no charges for impressions, click throughs, or anything other than the keywords chosen by the advertiser, after the first five. So, an advertiser who lists under only five keywords will be posting for free. The powers that be, at iSearchNetwork, have just made event marketing easy for advertisers as well as those searching for events to attend. Live 'N' On Demand is just the ticket! Trina L.C. Sonnenberg Veteran Internet marketer, entrepreneur and freelance writer. http://www.tlcpromotions.net Keywords: event marketing, event listing, conferences, specialized database, event planner, live on demand, training seminar Online Advertising Provided By Ads-On-Q.com