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In today's business podcast we will discuss Resevratol, the upcoming anti-aging drug that retards the diseases that come with old age.

The possible benefits of this molecule found in the skin of red grapes and is present in red wine are:

1. Keeps weight down
2. Wards off diabetes
3. Prevents cancer
4. Increases exercise endurance
5. Prevents Alzheimer's and Parkinson's diseases

This drug does not eliminate diseases - it slows the aging process and postpones the related maladies that accompany old age.

You will live longer and hopefully not experience the discomforts that occur at the end of life until the very end of your life. It mimics a calorie-restricted diet without having to follow a calorie-restricted diet. This is huge for everyone.

Can you believe that some people are AGAINST this?

If you don't want to hear me rant against morons, you should skip over this part of the Brain Storm! podcast. <smile> But some people think that this is a bad thing - messing with God's creation. However, when asked if the usage of antibiotics should have been discontinued when it was found to increase life expectancy, the skeptics couldn't respond. Huh.

So how can we apply this information to our business?

If you are going to be the go-to person for your clients, you want to be a contact who supplies them with helpful information for every part of their life. Help them keep their families healthy, and they'll love you forever.

Share whatever information you can to benefit your clients' lives in whatever format fits your business - ezine, audiozine, podcast, postcard.

Show them you recognize that they are human beings first and clients second, and that you are not only interested in them for the money they will spend on you. You can even sign up as an affiliate for a program that is bona fide and really works (I suggest you check it out yourself first) and transparently share with them what it has done for you and your family.

We're up to about 35 sessions at the Online International Podcasting Expo by now, with Podcasting Experts and Celebrities from around the world!

You can see the latest seminar & speaker listing at http://www.InternationalPodcastingExpo.com. The prizes and freebies are stacking up as well, so I'm excited about all the goodies we will be giving away - including some I'll have to ship out to you with your data DVD of all of the recorded podcasting seminars! So, until next week...

Penny Haynes, 1st Podcast Publishing & Women In Business Podcast Directory