Internet Marketing and Online Advertising Methods
Online Advertising the Dark Ages
Back in 1999, the Internet was fairly new, and Internet marketing was even newer. Back then, being a newbie wasn't all that bad; almost everyone was a newbie, so it really wasn't as much of a liability as it is these days. The learning curve was easier to swallow.
Back then, the online advertising methods that most newbie entrepreneurs utilized were: FFA pages, safe lists, start page exchanges, and they seemed to work. But they don't work anymore. The Internet is no longer new, and today's newbies need direction, not deception.
Back in 1999, the Internet was fairly new, and Internet marketing was even newer. Back then, being a newbie wasn't all that bad; almost everyone was a newbie, so it really wasn't as much of a liability as it is these days. The learning curve was easier to swallow.
Back then, the online advertising methods that most newbie entrepreneurs utilized were: FFA pages, safe lists, start page exchanges, and they seemed to work. But they don't work anymore. The Internet is no longer new, and today's newbies need direction, not deception.
The biggest reason that most of those online advertising methods no longer work is because they target the wrong market. You see, back in the day, newbies could get away with marketing to each other, because everything was new. Making money on the Internet was new. Very few people had made it rich with Internet marketing, and those who had, did it by selling information products to those who wanted to [make money]. Others made their fortunes building traffic exchanges, start page programs, safe lists, etc.. Those people are most likely still making money, hand over fist, with those programs, reeling in all of the new newbies, who haven't yet figured out that they [programs] just don't work.
The reason these types of online advertising don't work is, as I said previously, they are not targeted. All of the people who use these programs are selling something; they are not looking to buy something. What is the point of advertising your business opportunity, product, or service to a bunch of people who are trying to do exactly the same thing you are?
Traffic stats mean nothing if the hits don't convert to sales. And, how do you generate sales when the people who see your page have no interest in looking at it in the first place?
If you are promoting a home business opportunity, you must market to those who don't already have one. If you are selling shoes, you must advertise to those who want to buy shoes. Make sense?
How do you do that?
You put yourself in the search results for the keywords that your target market is searching for.
People use search engines for what they want to find; they do not join a traffic exchange, or a safe list to find anything. I mean come on... If you were looking for cosmetics, for instance, would you subscribe to a safe list, hoping to get a sales pitch on some cosmetic MLM? If you are looking for a home based business opportunity, wouldn't you go straight to Google, or another search engine, to start looking for one? Or, would you go join a traffic exchange and surf millions of pages, until you either found what you were looking for, or your eyes popped out?
How do you get yourself placed in those search engine results?
There a several different methods, but the one that really works best is posting good informational content to a web site, blog or RSS feed. For one thing, search engines look for content, because that is what they aim to provide their clients... the people searching. People want information, and search engines want to give it to them.
Article marketing fits this informational need perfectly. Online advertising through the use of articles. There are a few tricks to it, but it can actually be the easiest and quickest way to get in front of your targeted market.
Don't waste time, effort and especially money on those worn out and ineffective online advertising methods. Save yourself the frustration. They no longer work. Safe list mail doesn't usually get read, even if it does manage to slip through the filters. Traffic exchanges can be auto surfed without anyone ever seeing your site, and those who do see it are not who you're marketing to anyway.
Wasting time is as profitable as doing nothing at all.
Copyright © 2007
The Trii-Zine Ezine
www.ezines1.com
About the Author:
Trina L.C. Sonnenberg
Publisher - The Trii-Zine Ezine - Your Trusted Source for Internet Business and Marketing Information. Serving online professionals since 2001. ISSN# 1555-2276
http://www.ezines1.com/triizine
http://www.ads-on-q.com/intro
Keywords: Online advertising, Internet marketing, article marketing, traffic
The reason these types of online advertising don't work is, as I said previously, they are not targeted. All of the people who use these programs are selling something; they are not looking to buy something. What is the point of advertising your business opportunity, product, or service to a bunch of people who are trying to do exactly the same thing you are?
Traffic stats mean nothing if the hits don't convert to sales. And, how do you generate sales when the people who see your page have no interest in looking at it in the first place?
If you are promoting a home business opportunity, you must market to those who don't already have one. If you are selling shoes, you must advertise to those who want to buy shoes. Make sense?
How do you do that?
You put yourself in the search results for the keywords that your target market is searching for.
People use search engines for what they want to find; they do not join a traffic exchange, or a safe list to find anything. I mean come on... If you were looking for cosmetics, for instance, would you subscribe to a safe list, hoping to get a sales pitch on some cosmetic MLM? If you are looking for a home based business opportunity, wouldn't you go straight to Google, or another search engine, to start looking for one? Or, would you go join a traffic exchange and surf millions of pages, until you either found what you were looking for, or your eyes popped out?
How do you get yourself placed in those search engine results?
There a several different methods, but the one that really works best is posting good informational content to a web site, blog or RSS feed. For one thing, search engines look for content, because that is what they aim to provide their clients... the people searching. People want information, and search engines want to give it to them.
Article marketing fits this informational need perfectly. Online advertising through the use of articles. There are a few tricks to it, but it can actually be the easiest and quickest way to get in front of your targeted market.
Don't waste time, effort and especially money on those worn out and ineffective online advertising methods. Save yourself the frustration. They no longer work. Safe list mail doesn't usually get read, even if it does manage to slip through the filters. Traffic exchanges can be auto surfed without anyone ever seeing your site, and those who do see it are not who you're marketing to anyway.
Wasting time is as profitable as doing nothing at all.
Copyright © 2007
The Trii-Zine Ezine
www.ezines1.com
About the Author:
Trina L.C. Sonnenberg
Publisher - The Trii-Zine Ezine - Your Trusted Source for Internet Business and Marketing Information. Serving online professionals since 2001. ISSN# 1555-2276
http://www.ezines1.com/triizine
http://www.ads-on-q.com/intro
Keywords: Online advertising, Internet marketing, article marketing, traffic
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