This is just complete BS. As Alan Kaplan says, Of course you need money to get started in network marketing. If you're one paycheck away from being homeless and you can barely put food on your table, you're not going to be able to get a network marketing business off the ground. It's amazing how many people fall for this. The bottom line, and keep this close and upfront in your thinking, this is a business. Not a social setting or environment to gossip and do anything but build a business, your business, a network marketing business. If you find yourself speaking with people who are not focused on growing business and finding effective ways of doing it. Set them straight on your objectives, or move away from them.

I don't mean to be brash but, Your pretty smile or past credentials are not going to help you become wealthy in network marketing. Being an effective marketer and treating this like a business will allow you the ability to attain the success and wealth we're all after.

Now, the truth is that you don't need a lot of money, but you do need some. This of course will cost less than opening a brick and mortar shop in the main part of town, and all the expenditure that goes along with that. So yes, network marketing is definitely a better and more cost effective way of achieving your financial goals.

You've heard it all before. It takes money to make money. And in your network marketing business it takes money to educate yourself on being a better business person with your marketing and then also to research the market.

It takes money to get a domain name; it takes money to host your site. It takes cold-hard cash to hire a designer to program your site and a copywriter to write a killer sales letter for you. And then of course it takes money to drive traffic to your website.

In the network marketing industry you are going to learn how to be an excellent marketer and control your spending, but don't be under any illusions that you don't need to make an investment.

Last thought on this myth, from here on in, you must think return on investment ROI, not cost per lead. Look at your marketing dollars as an investment that you are working hard to get back in your pocket so you can use it again. Market using your money, make some sales, and reinvest the return you got, and do this over and over and over, and before you know it, you have a cash flow positive network marketing business.

Rick Clifton - Clifton Web Group