Need some good examples of squeeze pages? Evelyn Graziniz says to “look no further than your friendly neighborhood Google search on “squeeze page.” You’ll find a number of sites that sell squeeze page-building software and other products – using squeeze pages themselves in the process!

Opinions vary as to what the squeeze page should contain. Some argue that it should contain only the email signup mechanism and the copy to persuade visitors to sign up – seemingly making it more like dangling the carrot in front of the horse. But others believe it’s OK for squeeze pages to include links to other pages that contain information as well as the email signup.

Personally, if I enter a page with next to nothing on it except an email signup, I’m less inclined to sign up than I would be if I could see what else the site has that would interest me. But that’s just me.

Since every audience responds differently, it makes sense to test one type of squeeze page over another, using a script that will rotate two different pages. Make sure you set up two separate mailing lists for each page, so you can see which one pulls the most subscribers. In fact, how you craft a squeeze page depends on two factors: your understanding of your target audience, and how much content you’re willing to give away without getting something in return.

In other words, you may “squeeze” that email address out of the visitor… but don’t forget to consider the degree to which you yourself may need to be “squeezed” in order to get that information!”

Ricky - Clifton Web Group