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In today's business podcast, we will take a look at inexpensive, targeted offline marketing via mini billboards.

If you know who your clients are, and where they hang out, you have it made. You are also ready to implement today's brainstorm ideas, if you can reach your target in your own backyard. We will talk about putting advertising directly in the path of your desired clientele.

Fat juicy hamburgers and french fries at a fitness club?

That's what KnowFat, the advertising client in today's article, advertises in fitness clubs. No, they are not trying to derail workouts - they are trying to complement them. These are bison burgers and air baked fries, my friend - no threat to those sculped muscles emerging from the gym. He advertises his low-fat, high-protein food at fitness centers near his restaurants.

Mini-Billboards are inexpensive and targeted - and work better than tv and radio ads!

Well, that's what they say. That's because you can't turn off the advertising, like you can on the tv. In addition, the image tends to stick with you longer than if it was sandwiched in between a river of audio/visual images, as one receives on the tv. Think about it - if you are in the bathroom stall with nothing to do or look at, and there's something to read in front of you, you ARE pretty much a captive audience.

So delve with me into the arena of mini-billboards, and think about how and where you could test market the business idea in your backyard.

Penny Haynes, 1st Podcast Publishing & BizPodExpo.com January 19-21, 2007 - ONLINE.