The REAL Reason For Online Publishing...
| Monday, January 26, 2004 |
Why publish online? I mean what's the point?
Well, simply put the purpose is to get yourself a readership in your area of expertise or special interest. The ezine days are long gone when to sell stuff on the web you published a list of ads with some content filler that masqueraded as an ezine. The online community...
[con't] is far to net-savvy these days to fall for that simplistic tactic.
The REAL reasons for publishing online are twofold, a) to showcase your knowledge in your area of expertise or interest and b) to create relationships with your readership.
To create a loyal readership requires that you build relationships. People subscribe to your information to gain, learn or understand something. When they trust you as a source of information in your area of expertise they will purchase from you... not before.
This is where Qchannels are FAR superior to any other form of online communication. In a matter of 15 minutes you can craft a channel communication and publish it to the world.
This (apart from all the spam related nonsense now associated with ezine publishing) is impossible to do with any ezine-based publication. Try publishing an ezine in 15 minutes, can't!
So, the key point here with Qchannels is their ease of publication. This means it is far easier to publish... and therefore publish more often. Now, there are two hidden benefits related to this greater frequency of publication, 1) Relationship building with your readership, and 2) improved rankings with Search Engines.
Subscribe to this channel here.
Kenneth Doyle
Internet marketing, online marketing, list building, web site promotion marketing, strategy marketing internet, Kenneth Doyle
Category: Think Outside The Square
