Keep on the alert for email addresses that can be a real hassle. For example joeblow@joeblow.com is obviously not someone’s email. Invalid email addresses need to be removed from your lists. Most reputable email systems will do this for you by catching bounce backs. By sending emails to invalid addresses you are severely damaging your deliverability (The percentage of your emails that will reach the inbox, spam folder, or neither).

Matt - Member Team Clifton