Click here to listen to the podcast.

In today's Brain Storm! business podcast, we will again talk about the changing marketing strategies and technological innovations targeting Baby Boomers.

First, we discuss a very Boomer-centric television commercial I viewed this past week. How many of you have tried to convince your parents to get a cell phone? Well, this commercial shows a relieved daughter purchasing her mother a cell phone that the mother actually likes and will use.

From this, we learn that marketing to boomers also entails marketing to their children.

If you can convince the adult child that their parent needs this and can use it simply, then you have most likely made a sale. Adults want to make sure their parents are taken care of, and as they age, they want to be notified of any emergencies or potential concerns. Making sure your parents have a cell phone helps ease the worries we children sometimes have.

Next we discuss the marketing techniques of a 39 year old entrepreneur, and how he WISELY doesn't make a move without the approval of his mother.

No, he's not a "momma's boy", although the article header would make you think so. He has just used his closest contacts (which includes his Baby Boomer mother) to do his initial market research. It proves to be very inexpensive, and very effective. It also stops him from working on projects that are too advanced for his mother (such as VOIP).

Learn about his technological advances and what we can glean from his marketing strategy and the marketing strategy of the new cell phone manufacturer (note, it was NOT one of the mobile carriers that created this!).

Of course, we brainstorm about how we can use these strategies for our own businesses, so dig in and make the most of today's business podcasting.

Penny Haynes, 1st Podcast Publishing & the Online International Podcasting Expo

P.S. The 40+ audio/video podcasting seminars will hopefully be released next week. Access to the download library will be $49.95, and the 2-CD set will be $59.95. Stay tuned for more information right here on Brain Storm!