FEATURED ARTICLE

Blogs as Static Ads: Don't Do It
Eva J. Mah
Owner/Admin, Nexus Exchange

Web logs, or blogs, are like the ultimate Internet tool for the computer illiterate. You can establish a web presence without any special computer knowledge. Simply join a free blog service, pick a template, and start writing. Just be yourself, and you are on your way.

Blogs are one of the quickest ways to get your word out to the Internet public. Search engine spiders seem to love to index them making them much easier to find. Blogs are akin to online journals. They attract search engine spiders because of the frequent updating that occurs on them. Without those frequent updates, the sites may as well not exist as far as search engine spiders are concerned. At Nexus Exchange, we often receive blog submissions for rotation approval. Many of the blogs we receive have a single post that is basically an ad for a business opportunity. Traffic exchanges can increase the flow of traffic to any web site in rotation which can help with rankings, but that traffic is useless without the indexing by search engine spiders.

A blog can be an excellent promotional tool for yourself or your business, but only if used appropriately. Use blog space wisely. Focus your blog on a niche. Create an interactive site by posting often and encouraging comments. By doing these things, not only will you build yourself a reputation, but you will develop a long-term relationship with your readers and the search engine spiders.

NEXUS EXCHANGE UPDATE

Upgrade Sale
Save 20% on Nexus Exchange paid GOLD membership benefits! For the next two weeks, you can upgrade to GOLD for just $15.97 per month, or $159.70 per year and LOCK IN THAT PRICE FOR THE LIFE OF YOUR SUBSCRIPTION. Look for an email from us when we have the IPN script set up for the sale. To see what our GOLD membership package contains, check out our membership levels page.

Sponsor Page of the Week
Sponsor the first page of our campaign rotation and guarantee that every active member sees your campaign for one entire week. For a mere $20 per week, you can have the campaign of your choice be the very first page seen by every member who surfs Nexus Exchange.

Send us an email for more information.

Wacky Wednesdays
Collect up to 15 Focus Loyalty Points for every 45 campaigns that you view at Nexus Exchange on Wednesdays. The actual number of points will change throughout the day, but it will not be less than 10 points per 45 campaigns. There will be NO LIMIT to number of Focus Points that you can collect. Be sure to surf Nexus Exchange on Wednesdays and stock up on Focus Points.

Support Forum
Our Support Forum link in your members' area now points to the Nexus Exchange section in NetMarketingForum.

Online Support Conference Schedule:
Monday nights at 9 PM Eastern: All Things Hosting with Aaron
Tuesday nights at 10 PM Eastern: Program Update and General Support
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PICK OF THE WEEK

Tutorials4Newbies

Michel Lavergne has done it again with his NEW membership site, Tutorials4Newbies. All the helpful information that he supplies on traffic exchanges and safelists is now housed in one place. Don't like to read text on the computer screen? Check out his videos. Want to easily make referrals to traffic exchanges and safelists? Use the downline builders supplied at Tutorials4Newbies. This new site is an excellent resource for newbies and seasoned marketers alike.

Check out Tutorials4Newbies today.

THROUGH THE EYES OF Nexus Exchange

Jon Olson Strikes Back!

In our last issue, we talked about the Hit Exchange News Top Ten List controversy. Last week's Hit Exchange News made a comment about Traffic Exchange List consistently ranking StartXchange as number one, the comment being that Tim Linden owns both Traffic Exchange List and StartXchange. Now, Tim has a perfectly logical and legitimate explanation for it, but we say good on Jon for bringing it up.

Understandably, everyone wants to use the best tools for their business, and we turn to the experts for their opinions. But what works for Jon Olson or Tim Linden will not necessarily work for you. The success of a business depends on several variables. Unless you have the exact same work habits and budget resources, and are promoting the exact same product or service, you are comparing apples and oranges. Ranking lists should be used as a guide. Track all of your advertising efforts to figure out the best plan for you and your business.