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Todays Article
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Set Your Podcast Up for Success With These Podcasting Tips
by Sharon Housley

As podcasts increase in popularity, listeners have more
choices. So while you might be ahead of the comp,etition, you
should still be thinking about ways that you can make your
podcast unique and stand out from similarly themed podcasts.

1. Plan Accordingly.
When making the decision and commitment to podcast, it is
important to think beyond the moment. Before starting, think
about the time the podcast production will take. How will
podcasting fit into a current schedule? How frequently will
you podcast? How will host,ing of podcasting files be
handled? If the podcast is excessively popular, how will
fees be generated to pay for hos,ting? What is the common
theme that threads all podcasts in a series together? Think
not only of a broad theme, but also various episodic themes
that fit into a broader theme. What will make you distinct
or different from others podcasting about similar content?
By approaching podcasting with a little forethought, you
will set yourself up for success.

2. Original Content.
Just like any media company, in order to attract and
maintain an audience, you will need to provide original
content, or at the very least, present the content in an
original way. Think about a long term strategy that will
help your show distinguish itself from others.

3. Get to The Point.
Jibber Jabber is fun, but not to the point of excluding
quality content. Listeners in today's society don't have
time for incessant rambling. If you have a point to make,
make it in a reasonable amount of time. Minimize the fluff
and focus on quality content.

4. Do Your Homework.
Not only is faulty information a liability, but incorrect
information will hurt a broadcasters long term
reputation--just like a journalist's credibility is
paramount to their success. It is important that the
information that you provide is accurate. While being a
shock jock might have short-term appeal to listeners, most
will remain loyal to a source that has properly vetted all
of their information.

5. Consistency.
The best content is consistent content. Podcasts should
contain compelling content with episodic titles, that are
united in common broad theme. The format of the podcast
should be consistent, persistent and stable. Each show
should be about the same length and contain a common format.

6. Timeless Content.
Content that is timeless has a long shelf life. Broadcasters
will benefit more from content that is timeless and can be
effectively archived. "How to" content that solves problems
will often have long term appeal and listening life. When
choosing topics, consider the long term effects of a
specific piece and determine whether it will fit with the
broad theme of the show.

7. Articulate Words.
The quality of the audio content does matter. Think of the
last time you heard a good song, on a poorly tuned radio
station; regardless of how much you like the song, most of
us would move the dial along. Listeners will not want to
strain to hear a podcast; pay particular attention to
articulation. Another important item worth noting is that
Podcasts have global reach and often global appeal.
Minimizing an accent will often extend the podcast's
listening audience.

8. Optimize Podcasts.
Podcast titles should be optimized to incorporate data that
relates to the contents of the podcast. Think about the
themes when selecting a podcast channel title and
description. Use critical and related keywords and phrases
that relate to a common theme. The text in the feed is
important for both feed optimization and for attracting
listeners. Many of the podcast directories index the
contents of podcasts using the information contained in the
channel and item's, titles and descriptions. Use these text
fields to effectively capture the interest of listeners.

9. Listener Expectations.
Invariably listeners will come to expect certain things from
broadcasters. In order to maintain a listening audience, it
is important that broadcasts are consistent and satisfy the
expectations of listeners. While it is okay to experiment,
straying to far from what a listener expects will often
disappoint.

10. Archive.
Many new listeners will want to review previous broadcasts.
Consider ways to make older shows available through
archives. Archives allow broadcasters another channel to
benefit from the content. Maintaining archives of older
podcasts might bring in new listeners and satisfy listeners
who just can't get enough. Podcasts require effort, but by
following basic guidelines and thinking things through,
podcasts can be instrumental in increasing web tra,ffic and
communications within a community.

About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.

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