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In Todays Issue
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Todays Article - How to Find the Keywords that Sell Better Than A Used Car
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The O,ne Se,cret To Success That No One Is Telling You One
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Todays Article
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How to Find the Keywords that Sell Better Than A Used Car
Salesman
Ok, so you got a whole bunch of keywords n,ow? (If you've
read my last article: How to Conquer Your Competition by
Creating a Killer Keyword List -to find it cl,ick he,re:
http://www.keywordkingdom.com/killerkeywordlist.html -
then you would know the significance of this step) So n,ow
what? What do you do with your exhaustive list of
thousands of keywords?
Filter your list to the keywords that convert the most sa,les.
I??m sure you've been told and have even beaten over the
head with this quote: 'The longer the keyword phrase the
more tar,geted it usually is, and the higher it will convert'.
Yet it baffles me how many times people still overlook this.
If you want to spend a year targeting keywords that get
bazillions of searches go right ahead, I'll spend a dedicated
month getting a top ranking for a longer more tar,geted
phrase. I tend to get the highest conversions from
keyword phrases 3-5 words long, but it all varies on the
site and market.
Please don't do what everybody else does and use KEI
(Keyword Effectiveness Index) as the be-all-end-all solution
to keyword research. You'll simply be doing yourself an
in,credible disservice as that data is not very accurate.
So what is the mi,llion dollar se,cret to finding the keyword in
your market that convert the most sa,les? It's simple- run a
massive Adwords pay-per-click campaign.
Google Adwords is a very efficient and inexpensive way to
find the keywords that convert the highest possible sa,les.
Create an Adwords account (as the other pay-per-click
options don't come close to the accuracy or tracking Google
offers). Place all of the keywords you accumulated in your
market into a single AdGroup (there are better ways of
grouping your ads but its irrelevant in the context of this
article). Bid high enough to have a top 8 listing for every
word (this will insure many impressions). Also, be sure to
integrate the "conversion tool", under the "Tools" tab in
your Adwords campaign. Simply paste the bar of code
Google gives you on the "thank you" page of the targeted
site. This will give you the conversion numbers and ratios
that make this technique work. After a few good weeks of
impressions you should have a large enough sample to
know Exactly what keywords are converting at the
highest percentage.
Note: Don't be afraid to spend the ten or so dollars on your
pay per cl,ick campaign, the information this technique
reveals is worth thousands alone.
Jot down the keywords that converted at the highest
percent, you can find out what to do with this smaller list by
reading my article: Are You Making this Mi,llion Dollar Mistake
When Choosing Your Keywords? (you can find it here:
http://www.keywordkingdom.com/milliondollarmistake.html)
You n,ow have an edge on 99% of the competition in your
market.
_______________________________________________
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