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| Saturday, October 08, 2005 | |
Newspapers Brace For Google Free WiFi Plan
by Ross Fadner
IF GOOGLE SUCCEEDS IN ITS bid
to provide San Francisco with free, city-wide WiFi, analysts say that
telecommunications firms and Internet service providers won't be the
only companies feeling threatened. Local newspapers, which generate
much of their ad revenue from local businesses, could find themselves
competing directly with the global advertising giant for local ad
revenue. Preston Gralla, a former editor in chief of a chain of local
newspapers and a blogger for Networking Pipeline, writes that a
Google-powered WiFi network could spell financial ruin for many papers,
because a city-wide network would enable the sponsored listings
provider "to deliver ads literally on a block-by-block basis."
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