Communication is the key to successful marketing whether it is traditional or not. It is a simple case of expressing the benefits of company products or services through advertising and convincing potential clients the superiority of your services over your competitors. It's the message that is conveyed through your ad copy that will determine who thinks about buying your products. Internet marketing has permitted advertisers to reach target markets and secure qualified leads faster and easier than any other type of marketing but the principal of strong and effective ad copy is still the same. Your copy must be even more compelling in the Internet marketing medium since the attention span of the potential client is less. So here are a few ideas that will help:

Effective Ad Copy is Critical By Desmond Mantor, Copyright 2005

Communication is the key to successful marketing whether it is traditional or not. It is a simple case of expressing the benefits of company products or services through advertising and convincing potential clients the superiority of your services over your competitors. It's the message that is conveyed through your ad copy that will determine who thinks about buying your products. Internet marketing has permitted advertisers to reach target markets and secure qualified leads faster and easier than any other type of marketing but the principal of strong and effective ad copy is still the same. Your copy must be even more compelling in the Internet marketing medium since the attention span of the potential client is less. So here are a few ideas that will help: Including a call to action may seem like a no-brainer but you might be surprised by the number of ads that do not do so. If your ad copy does not tell people to buy your services or at least fill out a simple questionnaire--guess what--they are not likely to do so! Do not take all the time to explain the benefits your company has to offer without telling the customer to take action and use your services. People are always looking for the better deal. This does not necessarily refer to price. It can be a better product, superior service, and yes, the best price. Your ad must tell customers that there is something unique and valuable about your company and what it has to offer. Essentially, you need a "hook". The fact about "hooks" is that they need not necessarily be related to the main product or service you are trying to sell. Many companies use the word "free" in their ads just to get people in the door. This is the whole point in offering free inspections for things like cars. All you need is to get the people in the door and then you have the opportunity to sell your true wares. In banner ads and email marketing, customers offered a discount for simply clicking on a link are more compelled to do so than when not offered some kind of incentive. Tying in some special price or added service to a time limit is also an effective means of motivating people to use your services. An effective ad is the core of any successful Internet marketing effort. The ad must immediately state what the customer gets by using your services. They will not be likely to read on if your benefit is stated at the bottom of the copy. It is also important to prompt the customer to take action and take it now. So long as your copy is concise, has some kind of "hook", and a call to action, it is likely to produce the results you are after. Lastly, no one gets it right immediately so do not be afraid to experiment with your ad copy until you find one that produces the results you are after--more sales! Desmond Mantor is the Marketing and Sales Manager for Have Traffic a company specializing in producing highly targeted website traffic for commercial websites. Please visit http://www.havetraffic.com for information about our revolutionary web site promotion service Keywords: marketing, internet marketing, email marketing, ad copy Online Advertising Provided By Ads-On-Q.com