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CNN To Cease Charging For Online Video
by Gavin O'Malley
IN AN EFFORT TO ATTRACT more
online eyeballs, CNN.com today will unveil an initiative to make its
video content available at no charge starting June 20. Access to
CNN.com's broadband video--which is woven throughout the site on
section fronts, special reports, and story pages--has run $4.95 a month
since CNN initiated its subscription service in March 2002. The change
reflects the background of CNN President Jonathan Klein--who came to
the Turner Broadcasting unit from the FeedRoom, a company he founded
that builds broadband Web sites and streams online content--although
the Web project is being supervised by Susan Grant, executive vice
president of CNN News Services.
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