Remember when women could look their age, not burdened with the need to constantly look younger and younger with each passing year? Today, the abudance of anti-aging substances and cosmetic surgical procedures has placed such an emphasis on the superficial that we've forgotten about what's within. We are so consumed with looking young that we are all too willing to forsake the experience that comes with age.

The Age of Anti-Aging By Omar Jovets, Copyright March, 2005

Remember when women could look their age, not burdened with the need to constantly look younger and younger with each passing year? Today, the abudance of anti-aging substances and cosmetic surgical procedures has placed such an emphasis on the superficial that we've forgotten about what's within. We are so consumed with looking young that we are all too willing to forsake the experience that comes with age. Several decades ago, a grandmother was someone with silver hair and bifocal glasses, a loving relative who looked her age and made us feel more comfortable because of it. Today, however, grandmothers may run around in spandex and midriff-baring tops, sporting dyed blonde hair and contact lenses instead of the glasses we remember. Grandma goes to the gym instead of into the kitchen to bake cookies. Yes, things have changed, there's no doubt about. Even our dear grandmothers have succumbed to the pressure to look as young as humanly possible. An abundance of vitamins, creams, herbs and skin treatments have flooded the market, in an attempt to coax unsuspecting consumers to buy their products. These profiteers are amassing a fortune from the insecurities of those people who feel the need to have the competitive edge in youthful appearances. Magazine ads, TV commercials, billboards, pop-ups, e-mail advertisements and other arenas of advertisement bombard the American population with convincing visuals, complete with well-rehearsed promises of results. But drugstores are only the beginning. Today, going into the doctor's office for a cosmetic procedure is thought of as "good grooming." It's practically routine to "freshen up" with Botox™ or the like. There are entire anti-aging clinics and treatment centers catering to the youth craze, and not just in America. All around the world, organizations like the World Congress on Regenerative Medicine are committed to studying ways we can turn back the clock. Even for the most forward-thinking among us, this type of manipulation of nature may sound frightening. Scientific breakthroughs in anti-aging may be imminent. One recent study showed that an anti-seizure drug meant for humans had the effect of drastically slowing down the aging process in worms. The implications for humans, of course, are being explored. Envision a world in which we all looked half as old as we really were! At this rate, youngsters in the next fifty years will never know the all-enveloping hug that only grandmas can give, or that special little something that seems to be intrinsic to home-baked cookies ~ fresh from grandma's oven. They might never know the pleasure of hearing one of grandma~s warm and fuzzy bedtime stories, but at least she'll call to say goodnight from her cubicle at the anti-aging clinic ~ provided that it doesn't interfere with her skin treatment. Omar Jovets is the owner and operator of Anti-Aging Co which is one of the leading resources on the subject of anti-aging available online. For more information, go to: http://www.antiagingco.com Keywords: anti-aging, anti aging, anti-aging clinic, anti aging clinic, Botox Online Advertising Provided By Ads-On-Q.com