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Study: Wireless Spam Proliferates

Monday, March 28, 2005
Study: Wireless Spam Proliferates
by Gavin O'Malley, Tuesday, Mar 22, 2005 7:00 AM EST

ONE OUT OF FOUR COLLEGE students surveyed online reported receiving ads on their mobile phones, according to a Ball State University study of 1,171 students conducted last month. Of the students to receive wireless spam, nine out of 10 said they were annoyed by the unsolicited text message advertisements or instant message ads sent to their cell phones, What's more, 68 percent of respondents who received wireless spam said they were less likely to purchase a product from businesses responsible for serving the unwanted ads. Fortunately for the advertisers responsible, only 5 percent of students receiving such spam could even recall the name of the business or product in question.

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Posted on 03/28/05 at 15:49:00 by Kick the Email Habit
Category: News And Headlines

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