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Yahoo! Mulls Expansion Of Contextual Program

Tuesday, March 15, 2005
Yahoo! Mulls Expansion Of Contextual Program
by Gavin O'Malley, Wednesday, Mar 9, 2005 7:00 AM EST

YAHOO! IS EXPLORING EXPANDING ITS current contextual advertising program, confirmed a Yahoo! source Tuesday. Rumors that Yahoo! has been quietly testing a contextual advertising program for blogs and small publishers to rival Google's Adsense have been circulating the blogosphere in part because of contextual ads that were spotted on the blog of Ken Rudman, a product manager at Overture.

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Posted on 03/15/05 at 15:33:00 by Kick the Email Habit
Category: News And Headlines

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