International Business Coaches John-Paul and Deborah Micek, of the Business Owners Coaching Club show you what works in the real world. This business coaching team brainstorms the pros and cons, the right and the wrong times for edgy marketing messages, and how you can determine the right marketing message for your target audience. This audio article is taken from this week's issue of Brain Storm!, based on the February 2005 issue of Inc. To access the outline of brainstorming ideas discussed in this audio article, and find out more about the Business Owners Coaching Club, please click here... About Your Coaches: John-Paul Micek and Deborah Cole Micek have combined their unique styles to coach thousands of small-business owners around the world to combine online and offline strategies to get, grow, and keep more clients. These premiere Click-and-Mortar Coaches developed the revolutionary Master of Business Ownership™ (MBO™) Program and offer this Business Growth System through exclusive membership in the Business Owners Coaching Club. Based on 12 Roots of Business Prosperity™, it’s the only practical, street-smart system designed to completely transform your small business and turn it into a 21st Century Powerhouse that delivers the profits, personal fulfillment and ideal lifestyle you deserve.

John-Paul Micek and Deborah Cole Micek have combined their unique styles to coach thousands of small-business owners around the world to combine online and offline strategies to get, grow, and keep more clients.

Starting at age 12 with his first business, John-Paul has gained more than 25 years of ownership experience starting and growing four successful businesses. His no nonsense, systems-oriented approach to business growth gives you the practical “how-to” steps you need to succeed as an owner.

Naturally gifted and schooled in psychology and human performance, Deborah has an uncanny ability to enlighten, empower, and energize you to achieve standards never thought possible!

Together, they’ve partnered over the last decade to create a level of financial success in business and real estate that would equip most people to retire. But instead, John-Paul and Deborah decided to follow their passion, move 6,000 miles from New Jersey to Hawaii, and live their dreams while helping other small-business owners do the same.

Personally mentored by America’s top business minds with hundreds of hours of face time with leaders like Tony Robbins, Jay Abraham, Robert Kiyosaki, and Stephen Pierce.

Now, with their powerful coaching programs, practical “how-to” products, and interactive TeleCourses, these premiere Click-and-Mortar Coaches developed the revolutionary Master of Business Ownership™ (MBO™) Program and offer this Business Growth System through exclusive membership in the BusinessOwnersCoachingClub.com.

Based on 12 Roots of Business Prosperity™, it’s the only practical, street-smart system designed to completely transform your small business and turn it into a 21st Century Powerhouse that delivers the profits, personal fulfillment and ideal lifestyle you deserve.

You can Get Coached For Free by these premiere Click-and-Mortar Coaches by becoming a subscriber to the BusinessOwnersJournal.com and you’ll get private invitations to join them in their monthly TeleClasses and powerful how-to-articles that will help you get, grow, and keep more clients in your small business.

NOTES FROM YOUR BUSINESS COACHES: Here's what you'll learn and take to the next level in your business in this EDGY versus BORING audio brainstorm:

Lately with all the “over the edge” marketing messages, you may have been thinking, “How far will advertisers go to get noticed?”

And with each new campaign getting edgier and edgier, ad agencies almost seem to try to outdo one another’s efforts.

But sometimes, too far really is too far.

This audio highlights the following principles to keep at the forefront of your mind when you’re crafting your marketing message to launch an advertising campaign.

I. Know your business.

II. Define your target market

III. Boring doesn’t mean dull – it just means “not flashy”

IV. Edgy is ok, when it’s targeted at the right audience

V. Sir Richard Branson’s Virgin Atlantic Ads in FAST Company Magazine are perfect to model for Edgy AND classy advertising – that gets noticed

VI. Edgy can be more costly if your market responds negatively

VII. Short, quip tag lines that are “cute” are not effective if no one “gets the point” of what you do

VIII. Model Dominos Pizza’s tag line when crafting your own message a. Create the drool b. Long and specific

IX. Three things to focus on when crafting your USP to get your message across in a memorable way

a. Dynamic b. Emotional c. Beneficial

X. Boring brings dividends to leave you laughing all the way to the bank (when executed properly)

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