~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~ Straight To The Point ~~~
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Issue 38, 2/15/05
~~~~~~ From The Publisher's Desk
~~~~~~ ASK THE ADMISTRESS - CLUES 4 SUCCESS
~~~~~~ Feature:
Warning! The Person Doing Your Marketing May
Not Even Know How to Market Themselves!
(c) Kathleen Gage
=========================
*** From The Publishers Desk ***
Hello everyone,
This may make for some interesting reading:
Corey Rudl Mentoring Program Unmasked – Day 2 to 6
http://www.shamcatcher.com/
===================================
ASK THE ADMISTRESS - CLUES 4 SUCCESS
Copyright © M B Stearns 2005
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
Do the Shoe-Maker's Kids Have Shoes?
Clue # - 204
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ASK THE ADMISTRESS - CLUES 4 SUCCESS
Do the Shoe-Maker's Kids Have Shoes?
Copyright © M B Stearns 2005
============
An internet sales job is quite often different than other
jobs. There are people who can't understand that what we
do is REAL work. Family support makes life easier when we
decide to work at home. However, sometimes it just doesn't
come easily with our e-territory.
The Recipe for Saving Your Sanity.........
Earning family respect for what you do can be a real chore.
Mutual understanding, patience and cooperation will always
be a tremendous help. Sanity and Success don't come without
a time price-tag. We invest in whatever it takes in time,
effort and cash, to make these things and our family lives,
work-out for us. What does this require?
It's different for each of us because our income needs vary.
Single parents with 2 or 3 kids, might not have the income
that double wage-earners bring to the e-table. We really
can't judge a book by an e-cover when it boils down to
earning a living.
If you've been around e-sales a while, you probably already
know how to maintain and manage your primary accounts. If
you're one of those salespeople who earn a living with
e-skills, be on the look-out for the shoemaker's kids
who go around without shoes. Neglect, drive and dedication
are very different things.
Take your "honey" to lunch - schedule key dates in advance.
EACH year mark key dates to remember. You'll hardly ever
have complete control over time, but your aim here is
shooting for a "quality" of acceptable family time and
in some instances, this can BE exceptional due to the
flexibility that our e-sales-life, permits. Long working
hours are not easy on anybody, no matter what kind of work
you do. IS there such a thing as quality time if you're an
internet home-worker?
Quantity is probably what counts the most. If your financial
life dictates that you must give your "all" for the company,
do the best you can, to give equal time and quality
commitments to your family. Nothing is written in stone here
BUT.......steady work is what feeds the family.
=====================================
Clue # 204 - Sanity and e-Success may not come easily until
a Solid Foundation is built.
=====================================
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==========
** Feature **
Warning! The Person Doing Your Marketing May Not Even Know
How to Market Themselves! By Kathleen Gage
As a business advisor I work with clients helping them gain
visibility within their market. Without sounding too
arrogant or bold I can safely say I have earned the right
to do this. The primary reason is because the very
strategies I teach my clients are the same tactics that
have afforded me a great deal of visibility within my
market. It is this visibility that sets me apart from my
competition.
There is incredible power and profit that comes from
visibility. The more visible you are to your market the
more you will be the person a client calls when the need
for your product or service arises. Hands down - visibility
is a primary aspect of one's marketing. Unfortunately,
many people either don't know how to gain the visibility
that sets them apart from their competition or they aren't
willing to put the time into creating it. Worse yet, they
may have someone who is doing their marketing that really
doesn't know how to position the client for maximum
exposure.
So how do you go about gaining massive visibility within
your market? Actually, it is very simple. Not necessarily
easy, but it is a simple formula. It is all about
developing systems and being very strategic in your
approach to implementation of the system.
Gaining recognition is about becoming "famous" to a
targeted group of people. By famous, I am not referring to
world renowned. Fame in the context I am using simply means
being visible to those people who make the decision to
utilize and purchase your products or services. It is in
this fame, or name recognition, the process of selling
becomes one of being a problem solver rather than an order
taker.
Gaining visibility within your market does not have to be
an expensive proposition. On the other hand there will be
occasions you will need to make strategically planned
financial investments.
Many uninformed individuals assume advertising is all
that's necessary to market their business and gain name
recognition. Advertising is only a part of your marketing,
not marketing in and of itself. Unfortunately, many people
waste countless dollars on ineffective ad campaigns because
they were led to believe an ad was all it took for them.
This happens both offline and online.
Prior to the use of the Internet in marketing campaigns, I
saw person after person taken advantage of by a slick
account executive who offered some amazing ad campaign. A
campaign that was just too tempting for the uninformed
client to resist.
Often, the campaigns were so cheap that the client simply
signed on without any research. Unfortunately, many of the
campaigns were very ineffective. The primary reason was
because there were so many missing elements including who
the target market was.
Now that the Internet has become an integral part of many
marketing campaigns, the same thing is happening online as
has been happening for decades offline. People are buying
into campaigns without doing the necessary research.
To succeed, you must take a holistic approach to
positioning you and your company. Again, one way to enjoy
success is to gain visibility within your market.
However, before you will obtain the name recognition you
desire you have to lay a solid foundation. The place to
begin is to know your market. A few things to consider are.
Who do you want to sell to and who would buy your product
or service? Gender Age Income level Industries or
professions Education Interests and hobbies Geographic
region Association involvement Lifestyle
From there you have a number of avenues you can take to
gain visibility. One of the most effective is to host a
complimentary informational event, seminar or workshop. It
positions you as an expert and you are a resource before
you are a vendor.
Events can have as few as 6 people in a workshop on up to a
500 person event. Many people miss this incredible
opportunity because they don't think they can present. My
response is you are presenting all the time. It's just a
matter of what you are presenting.
With the power of the Internet you can set up a system that
allows you to continually host information seminars and
costs very little to market. All your marketing efforts
should lead people back to your website.
A website is really intended to be more than just an
electronic brochure. It should be something that gets
people to take action, provides great information, is
updated on a regular basis and is something people can use
as a resource.
Set up you web site so that people can leave their contact
information. Offer something of value to your market such
as a free report, an Ezine, an Ebook or anything that
creates a compelling enough reason for viewers to give you
their information.
This can be done with an autoresponder. The purpose of the
autoresponder is to automate the process and develop a
database for future marketing efforts. Many people do
nothing at all to get contact information from the dozens,
hundreds or thousands of visitors to their sites. This is
simply missed opportunity.
Develop a list of local media contacts you can send a press
release to if the event is open to the public. Find out
what their criteria for sending in a release via email is.
Many will not open any attachments. So if you are sending
an attached document to the media there is a good chance
they won't read it.
Make sure the release is short and to the point. Simply
put, the Who, What, When, Where and Why. Many releases do
not get read or published due to being poorly written or
too lengthy.
Write articles with a topic that is connected to the
information seminar you are offering. Send these out to
various locations online such as Yahoo Groups. Add a
compelling byline that encourages people to visit your
website.
You can also send the article out in an Ezine format to
those people who are in your database. This is the very
reason you want to be able to collect people's contact
information from your website. If they leave you their
contact information chances are very good they are
interested in you and your products, services and various
offerings.
So as not to miss those folks who are not in your online
database you will be well served to also send out a direct
mail piece. This piece is used to announce the event and
should encourage people to visit your website to sign up
for the event.
If you are strategic marketing the event you will most like
gain some free publicity for yourself and your company.
The day of the presentation you absolutely must make sure
people have a stellar experience. This would include the
actual presentation being one that is so content filled
that even if people never buy a thing from you they feel
they have received incredible value.
Within 24 hours of the session send out a thank you letter
highlighting key points you made during your presentation.
Depending on your market the letter can be sent out via
email. Mention in the letter that you would enjoy speaking
at either their company or an association meeting. You will
be amazed at how many opportunities this can generate if
your initial presentation exceeded expectations.
Your success with this process will be determined by how
consistent you are in keeping your name if front of your
market. I have witnessed time and again people who will try
this method once, get busy with other things and then let
the system drop. What an absolute waste.
With the system outlined I have successfully promoted
events in my market that have cost me less than $50 in
marketing costs and realized a return of tens of thousands
of dollars in revenue from subsequent sales. However, I
have been using this system for years and am very
consistent in my process.
As you consider the things you can do to increase your
visibility and who you may choose to work with on your
marketing, a couple of questions you need to ask are, "Am I
willing to put the right systems in place to gain the
result I want?" and "Does the person I am considering to
help me market my business know how to market their own
business?" The answers will help to determine your level of
success.
Do you want to gain massive visibility within your market?
Kathleen Gage can help you do just that. As a published
author, keynote speaker and top rated business advisor,
Kathleen Gage teaches strategies that give high impact and
high return. Sign up for Gage's FR*EE Report "Learn How a
Salt Lake City base consultant made over $100,000 from one
idea" at www.streetsmartsmarketing.com
++++++++++++++++++
No Part of this Ezine may be copied without the express
written consent of me, the publisher.
++++++++++++++++++
** Marketing Tip **
This Marketing Tip is reprinted with permission from:
http://www.turningpointpresents.com/newsletters/enewsfebruary2005.htm
How’s Your Internet Presence? If you’ve been studying
market trends you know that Internet use continues to rise.
Not only are people using the Internet to gather
information, they are using it to find businesses in their
area such as dentists, hair salons, health clubs,
restaurants and more. Additionally, people are buying more
and more products right off the Internet. Some estimates
are in the billions of dollars of annuals sales on the Net.
These are incredible numbers. Fact is, if you are not
taking advantage of the buying habits of today’s consumer
you are falling behind faster than you may imagine.
A great way to get your foot in the door of prospective
clients and customers is to increase your visibility on the
Internet. Not sure where to begin? You can start by
submitting your URL (website address) to many of the free
search engine submission services. Here is a great place to
begin http://www.addme.com/
++++++++++++++++++
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