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This article originally intent was about explaining how advertisers can take advantage of Adsense to target specific sites. While researching this topic, however, I slammed the brakes on my theme. I noticed that Google seemed to be backing off from the "post your ad here" approach, which focused on the advertiser. You can still see that approach, but it is changing. Keep reading to find out how. Google is moving toward a method of displaying ad groups that are personalized based on a searcher's previous searches. With this discovery I am going to write this article in two sections (and hopefully one part).
The first section is going to focus on Adsense targeting from the advertiser's viewpoint. This approach, known as placement-targeted or site-targeted campaigns, allows an unprecedented level of customization and targeting by the advertiser. Not only can the advertiser target a particular website, but a particular page or a particular sub-group of pages can be targeted. We will look at how Google is allowing advertisers to pick sites from selected lists and how they set different bids for different sites.
The second section will look at how Google is remembering a searcher's previous activity and using this information in displaying Adsense results on web sites the user visits. Now Adsense is not only dependent upon the site's content, but also on the search behavior of the user, independent of cookies and even logging in -- though the user (or the computer) must have used the search engine at a prior time.
We will also quickly discuss whether, at the end of the day, any present advert placement application can realistically catch up with Google's Adsense in the next three to five years, or whether creators of such applications should simply seek another line of work -- social networking e-commerce centers, perhaps.
Adsense Targeting: Adsense For Context
Google advertisers can increase their click-through rates by creating placement (or site) targeted content campaigns, choosing to position their ads on specific sites. It's content control/placement on steroids. By picking selected sites and bidding, you can ensure that your ads get seen by a much wider audience; all this definitely changes the size of the budget, but that's why we pass on the cost of the advertising to the customer, eh?
It all started that way, and now you have site-targeted campaigns, consisting of ad groups that contain lists of Web sites, not just keywords. Placement-targeted ad groups can include all content ad types: text, static, and animated GIFs, even video with sizes ranging from skyscraper to banner to defined boxes. Advertisers can choose whether to be charged on every one thousand page impressions (CPM) or on a cost-per-click basis.
According to Google Adwords, advertisers can choose to display their ads on specific pages within a site, or even subsections of pages. For example, advertisers can choose to advertise on the New York Times Web site in the business, fashion, health, travel, or sports section.
Google's content group is huge and growing rapidly. Some say new sites are joining at the rate of at least 100,000 per month. Information on some of the top sites in the network can be found here. Almost every major media channel is represented, from leading magazine and newspaper publishers to television networks.
The ads are then placed with the sites you choose. This is a improvement on the normal placement process, which is stated by Google as Google continually scans the millions of pages from the content network to look for relevant matches with your keywords and other campaign data. When we find a match, your ad becomes eligible to run on that page. Google's extensive Web search and linguistic processing technology can decipher the meaning of virtually any content network page to ensure we're showing the most relevant ads.
Normally advertisers find which Web sites display Google AdWords content ads by using Google's placement tool, using a list of categories and keywords, and also listing specific URLs of sites, or by setting the desired user demographics. The tool digs into the pool of site publishers and lets you choose which sites will carry your ads.
As a quick rundown of what I have described in the last few paragraphs, here is what Google has to say, in brief. (This can be found here).
You can select sites for your placement-targeted campaign in two ways:
Name the sites where you'd like to advertise.
Give us a list of words that describe the type of site you're looking for.
A site must be part of the Google Network in order to be available for your placement-targeted campaign. A big advantage of winning a bid to place an ad could be that your ad could occupy the first four spaces, since you could stretch your ad to occupy four spaces. This is due to the expanded text ad specification of Adsense. If you specified that a strip of four AdWords ads should appear in a banner at the bottom of a page, placement-targeted ads will muscle the other ads off the ad unit and be displayed. Next time, People targeting
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 0207 6694-183 UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links Here.
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To optimize page titles keep it short. Search engines will show no more than 60 or 70 characters (including spaces) when they list your page in the SERPs. If you get any longer than that, they’ll cut it off.
- BUT What about Article Titles?
You can follow the same guidelines for your article titles. Or if you choose you can spice things up a little bit. Michael Gray wrote a very nice article on optimizing Wordpress page titles that talks about creating a page title and a post title at the same time, and explains why you might want to make the two different. He focuses strongly on keywords. Indeed, one of the reasons that you might want to make your article/post title different from your page title is that you can optimize for different keywords.
But there are other reasons you might want to make your article title different. In another article, Gray talks about Title Bait. He also includes several examples. I believe he intended them to work as both page titles and article titles. He wants searchers to see the title and feel almost compelled to click through to the article. Depending on the approach you take to page titles, however, you might prefer to limit these techniques to your article titles.
You can play on titillation to spice up an otherwise-bland topic. For example, when Gray wanted to point out that one prominent blogger was just two clicks away from adult content, what title did he use? Six Degrees of a Lesbian Porn Scraper. You have to admit, that gets attention.
You can also be controversial or, if it’s relevant, clearly show your readers that they’re about to encounter an entertaining rant. That’s the approach Gray took when he titled one article Yahoo: Yeah We Suck and We Don’t Give a Damn!
And you can always play the list card. Had I structured this article a little differently, I could have called it something like Ways to Optimize Your Page Titles.Somehow, we just can’t resist something that offers to sum up a complicated subject with just a few tips. Sometimes it doesn’t even have to be a few steps. And it doesn’t have to be a website either; there are books based on this idea. I was delighted to see, for example, that Amazon is currently selling a book titled The 100 Greatest Inventions of All Time. Why not take advantage of a marketing approach that’s as old as Moses?
For something a little more up-to-date, you can always mix some pop culture references into your title. Famous quotes or concepts work as well. How about The Silly String Theory of the Universe for an article on more technical uses for the toy (our military uses it to detect tripwires)? I admit I’m a little rusty at this; you can probably come up with much better ideas. Of course, you’ll have to rise to the challenge of being professional, informative, and humorous all at the same time, as Gray himself notes – but it can be done. Good luck!
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Great Page Titles, Short and Sweet
Michael Nguyen, writing for Social Patterns, lists eleven rules for writing page titles. Aaron Wall also lists eleven, but they’re a slightly different set. Matt McGee, writing for Gooruze, lists six. Still, there are certain things that all three of them agree upon. Here they are, in no particular order.
First, keep it short. Search engines will show no more than 60 or 70 characters (including spaces) when they list your page in the SERPs. If you get any longer than that, they’ll cut it off.
Second, be accurate, relevant, and descriptive. Give both the search bot and the human searcher a good idea of what to expect of your page’s content. If possible, front-load your most important keyword, and avoid keyword stuffing.
Third, have a unique title for every page on your site. If you don’t, the search engines might think you’re displaying duplicate content, and that brings its own headaches. Your human visitors will also have a hard time telling the difference between your pages.
Fourth, write in plain English (or whatever language you’re using for your site’s content). Yes, it’s hard not to want to get fancy. As Graywolf pointed out in his SEO blog recently, “Spring Sunglass Trends in New York City” is simply not as entertaining a title as “Specs in the City.” And in that case, the title might work. But it’s too easy to get so clever that the meaning slips past your target audience. Remember, searchers aren’t reading page titles so much as skimming them, so you need to write a title that makes it clear from the get-go what the page is all about.
Fifth, don’t stuff your title with keywords. One at the beginning is fine. Likewise, don’t add unneeded words to your title. You might be surprised by how much you can cut. Nguyen used the following example: “Click here to go to my page” could be cut to simply “my page.”
Sixth, here’s a direct quote from Aaron Wall to give you a good idea of what a page title should do: Good titles evoke an emotional response, ask a question, or promise something (that the landing page fulfills). Next time, What about Article Titles?
Page titles get seen by the search engines first and the searchers second. Write a relevant page title and you have a much better chance of showing up for the right keywords in the search engine results pages (SERPs). Think of it as receiving a reward for helping the search engines figure out how to classify your page.
The searchers will see your page title after the search engines – but it’s often the first thing they will see about your site. They will probably choose whether or not to follow the link to your site based on your page title. So you have to please both a bot and a real human being. That’s reason enough to spend extra time on your title.
Searchers will bookmark your site if they like what they see. What’s the default text used for a bookmark? You guessed it: the page title. I admit, when I bookmark a page, I’ll change the text; I usually shorten it or make it more descriptive (or both). If you don’t force your visitors to take this extra step, you’ll put a smile on their faces. And consider this: if a visitor doesn’t change the bookmark and it’s not descriptive enough, he may forget why he bookmarked your site in the first place. That makes the bookmark kind of useless to both of you.
When someone is trying to find a site that they visited and liked but didn’t bookmark, they’re likely to check their browser history. Guess how web pages show up in a browser’s history? Give yourself a gold star if you said page titles. Guess what happens if your page title isn’t descriptive? It won’t stand out in a browser history list, and you’ll lose a return visit.
Does your site feature an RSS generator? If so, it probably turns your page titles into headlines. Those headlines entice subscribers to your feed to come visit your site and read the entire article. In other words, as I’ve been saying for the past three paragraphs, good page titles not only encourage first-time visitors to check you out; they also help you get repeat visits.
Finally, there’s the matter of links. Here I am talking about an on-page optimization factor, and now I’m dragging in links?! But that’s an off-page optimization issue, right? Well, not exactly. Sometimes on-page and off-page factors feed each other, and this is one example of that. As you saw when I mentioned bookmarks and browser history lists, when there’s a link involving a web page, the browser defaults to the page title.
So do a lot of people who link to your page. So when Jazzy Judy writes her blog entry about your music store and its incredible selection of jazz recordings going all the way back to George Gershwin and Louis Armstrong, her anchor text will be your page title. Anchor text is widely believed to play a prominent role in how Google decides whether a page is relevant for particular keywords. Next time I’ll explain Great Page Titles, Short and Sweet.
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Optimize YOUR Page Title
Please optimize YOUR page title! It’s so boring I’m sure you wouldn’t want to steal it. Seriously, in this article I’m going to explain what page titles are (as opposed to post titles or article titles) and how and why to optimize them.
Look at the top of your browser, above the address bar and the line of links labeled File, Edit, etc. Next to the symbol for the browser itself you’ll find a title. That is the page title. It should not be confused with the actual title of this article, even though the two read nearly the same.
In HTML, you specify a web page’s title in its title element. You use title tags, like so:
<title>This is a web page title</title>
With some content management or blogging systems, you can specify a title tag that is different from the title you give to the post or article on that page. You might find that very desirable for SEO purposes. Other CMS platforms might not have that functionality built in, but boast plug-ins that extend their native capabilities. For example, the popular blogging platform WordPress isn’t optimized for SEO.
You may want to optimize both your page title and your article/post title. Since the two have different purposes, you may even want to have two significantly different titles. There’s nothing wrong with that, as long as both of them are relevant. You may also choose to make your page title and your article/post title the same (or nearly so), as you’ll find I do on many of my pages. There’s nothing wrong with that, either.
But maybe you’re wondering why you should optimize your page title at all. Or perhaps you’ve put a few keywords into your title and you figure you’re done. Or maybe you came up with a page title that you believe is good enough to use on every page of your site. Next time I’ll explain why you want to optimize your page titles as soon as I stop cringing.
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs. Visit MoreSEO Specialist Onlineinfo and links Here
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Unique SEO Problems
Some of the special issues that newcomers to SEO face. One of the biggest revolves around the fact that the Internet is global, but its dominant language is still English (though that might not be true for much longer). As a result, many site builders who may not be skilled in English feel compelled to work in that language. Poor English skills can inflict native as well as non-native speakers. But they can wreak havoc on your web site.
If your English is poor, build in your own language. At the very least, have your content written by someone fluent in the given language. Also, anyone writing copy needs to spell check and proofread for grammar. Nothing turns a web page from quality to garbage faster. I’ve encountered a number of sites with quality content tainted by poor use of the language; speaking as a visitor, it’s difficult to get past it when I see it. And speaking as a writer and editor, yes, it’s work, but it’s not as difficult as you might think, and the rewards are more than worth the effort.
Many newcomers to SEO see Google behave a certain way and think they have it figured out. That’s how stories like the 30-position penalty get started. So, Before releasing your unique brilliant findings about Google, do some research and save yourself some embarrassment.
Visitors, of course, are unique to every site, they can be tracked, and you can find ways to invite more of the same (or similar) to your site. Profile your target visitors. Know what they like and dislike, so you can make them welcome. Make that door a little bit wider.
While you spend your time building the best site you can and appealing to your target audience, stay away from black hat techniques or anything that produces short-term positive changes. As noted earlier, short cuts offer short-term results, and most of us are in this for the long haul. It’s like dieting, lasting results will only come from long term changes that take time to deliver their value.
That doesn’t mean you’re destined to face a long, lonely struggle with no rewards until you reach the top. Fighting for a #1 position often unwittingly wins you other prizes along the way. You might find that you’ve become an acknowledged expert in your field, and others want to interview you. You’re likely to make friends who give you good advice. You will almost certainly acquire new and useful skills. You may even gain a whole new perspective on what is important to you, the field, the future; take your pick.
Next Time, Nuts and Bolts” of SEO
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs. Visit More SEO Specialist Online info and links here
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SEO doesn’t come over night. Since you’re going to be working on something for quite a while before you see success, you should choose to build your site around a subject about which you’re passionate. If you do it right, you’ll be doing it for a long time, so it really should be something you love.
The road to the top, in SEO as in other things, is rarely smooth. “If your site is less than 6 months old, expect fluctuations and concentrate on solidifying your niche instead of watching every keyword movement.”
On the other hand, you shouldn’t wait too long before you do something. Inaction can be as bad as taking too hasty action. Overanalyzing, hesitation, and procrastination are an SEO’s worst enemies.
Time and Patience
So haste is an enemy of SEOs, but so is overanalyzing your results and procrastination. It's best to take your time, and make efficient, productive use of it. This comes from practice and to some extent from reading about SEO. I will admit that I have learned about 75 percent of what I know about SEO from reading about it and asking for advice in forums and SEO experts.
With all this emphasis on patience, and the conflicting desire for quick results, it can be tempting to cut corners or use short cuts. Don’t do it. Short cuts offer short-term results. That may be what you’re looking for, but many people want to gain enduring success, and short cuts won’t take you there.
So how do you win at SEO? The best way to gain ranking in Google’s organic search results: Write intriguing, insightful, unique, quality content and then promote that material to induce natural linking from relevant quality websites. That is why, you want to choose a topic about which you are passionate. It will bring out your best writing.
While there is no way around the idea of quality content, you have a lot of choices as to the topics on which you post – which means you don’t have to struggle against sites that seem to own the most general, common, desirable, and competitive keywords.
You can get just as much traffic from 100 noncompetitive keywords as you can from some single highly competitive keywords, and do not forget the long tail's.
Keep your visitors in mind. And if that means linking to a quality website that is related to yours, so be it. There are advantages to doing so: “The link will only create more value to your page by offering relevant options. The loss in traffic will be compensated by the rank adjustment caused by the increased value” in your web page. And for the visitors clicking around your site, it behooves you to Make it simple enough for a 6 year old to navigate through. They’re your primary audience.
Next Time, special issues that newcomers to SEO face!
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs. More Links and info
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Why Would I Visit Your Website Again?
Ideally, of course, a visitor would return to your site because he or she had a good experience the first time. But there’s a lot more to getting repeat business than just making your customer happy; you have to give them a reason to come back. If you publish a blog or articles that help keep your visitors up to date on their field or area of interest, you give them incentive to return. You just have to make sure they know about this offering.
Blogs and articles aren’t the only reasons a visitor might return, as anyone who has participated in a forum could tell you. For example, I browse SEO Chat’s forums myself every week, and it seems like I always come across new insights on the field from our forum members. As many Web 2.0 sites have discovered, user-generated content from a good community can keep visitors coming back for more.
What if you’re simply an online retailer and all you do is sell products? Well, you can make it easier for customers to buy from you again by capturing their information – with their permission, of course. A regular newsletter lets you do this; you at least need their email address so you can send it to them. Make sure you respect your customers’ privacy; tell them exactly what you will be doing with their information, and keep credit card information especially secure.
You can improve your business this way. “Many would think if they offer a one time sale, the job is done. Opportunities are always missed out if you are not marketing on the back end for repeat business. Once you have earned someone’s trust enough for them to spend money with you, they are more likely to spend more money with you. Don’t leave it on the table!”
Answering these three “why” questions will clarify the purpose of your website. They will show you how visitors see your website. Once you understand this, you can make sure that your SEO strategy is consistent with this vision. If you want to redesign your website, these questions will help guide you to the most important factors to consider. Good luck!
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs.
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Why Would I Stay and Do Business with You
While you’re still in the visitor frame of mind, think about this: does your site look like it belongs to the kind of business you’d want to patronize? First impressions matter; they’re frequently hard to shake. You may want to consider having your web site professionally designed. Who would want to do business with someone whose website looks like it was built by the owner’s 12-year-old nephew?
Whether it’s a brick-and-mortar company or an online retailer, customers prefer to do business with those they trust. If they don’t feel as if they can trust who they are dealing with, they will take their business elsewhere. For a brick-and-mortar company, even on a first look, there are certain cues (many of them subtle) that let a person know a company can be trusted. That’s every bit as true with a website; in some sense, it’s even more important to generate trust, since your visitor is not dealing with people face to face.
You might want to consider earning and adding appropriate seals to your website (i.e. BBB Online) to help make your visitors more comfortable. There are other strategies you can use as well. Contact SEO Specialist Online for all your SEO needs.
Once you get past the first impression, how easy is it to do business on your web site? Can a visitor find what brought them to the site fairly quickly? Think back to the previous blog post Why Would I Visit Your Web Site?. Everyone comes to your site for a reason; make it easy for them to find your articles, sign up for your newsletter, buy your product, or do whatever it was that made them click the link to your website.
To put this question another way, what do you want your visitors to do? Once you figure out the answer to that question, your job is to make it as easy as possible for them to do what you want them to do. If you’ve set up your site correctly and are sending the right messages, what YOU want them to do and what THEY want to do will be pretty close to the same thing.
Next time, we will look at Why Would I Visit Your Website Again?
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras http://www.seo-specialist-online.com 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs.
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Why Would I Visit Your Web Site?
Lately I’ve become rather fond of the idea of thinking like a visitor to attract visitors. So pretend, for a moment, that you’ve never heard of your company and you’re visiting your own website for the first time. Perhaps you came in through the search engines, or someone who knows your interests sent you the link, or you may even have read a story about the site in a blog. Why did you come here?
If you said “because I saw the link,” try again. Anyone who visits a web site is looking for something.
They want to buy a product, be entertained, solve a problem, get some information…you get the idea. So what do you offer your visitor?
You can see why you need to ask this question before you begin any SEO campaign. What you offer your visitor affects everything
from the keywords you choose to the structure of your site’s content to the methods you use to promote your web site. And by the way, the field you’re in may have less effect on how you answer this question than you think.
Does that sound a little crazy?
Let’s consider a fairly mundane field: plumbing.
Are you a plumber?
Do you sell tools and plumbing parts to professional plumbers, or do-it-yourselfers, or some combination?
Is your business a plumbing school?
Do you offer a newsletter to keep plumbing professionals up to date?
Do you sell books on plumbing?
Do you publish articles on plumbing?
Do you promote a convention for plumbers?
Do you publish a trade magazine for plumbers?
Are you running a website for a plumbers’ union?
You can see from this list that there are a ton of specialty interests just in the field of plumbing. Each of these different kinds of sites will want to attract a slightly different audience. And each person who visits a site might have a slightly different reason for doing so. They might even have drastically different reasons, to be honest.
While working on this update, for example, I ended up on the web pages of a large plumbing supplier. I clicked their FAQ; after scrolling down a bit, I saw links to some interesting-looking pages (a “fun quotes” page). When I got to the top of that page, I saw links to more fun plumbing pages – a list of plumbing jokes, various words of wisdom, a founder’s page, and so forth.
A plumber might visit this site to get a part – or a non-plumber might end up here to be entertained, because some of these pages come up for their own special keywords, like “plumber jokes.” The point is that you need to be clear and focus on why your visitors are coming to your site in order to give them what they're looking for. Or, put another way, you need to be clear about what you’re offering them so that they know what to expect when they get there.
Next time, we will look at "Why Would I Stay and Do Business with You"?
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Grashttp://www.seo-specialist-online.com800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy for all your SEO needs.
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Ask the Right Questions Before You SEO Your Site!
Every web site owner wants more traffic and higher rankings in the search engines. In the midst of an SEO campaign, however, it’s easy to lose sight of the forest for the trees. So before you change a single title, you might want to shift your focus to answer some important questions.
So what do I mean by losing sight of the forest for the trees anyway? You’ve probably heard that expression since you were a teenager at least. You may even know that it means focusing on the details to the point that you lose sight of the big picture – and with the amount of detail work that goes into a proper SEO project, that’s easy to do.
Changing the questions you ask can shift your focus back to that bigger picture. You need to know what the big picture is before you do any search engine optimization, or you’ll waste a substantial amount of effort. Fortunately, you may only need to change a few words in the questions you already ask. Ease off just a little on the “what” and “how” questions and start asking a few “why” questions. I’ll give examples in the sections that follow.
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Seems like the folks over at GoDaddy are charging their email marketing customers if they get spam complaints. Deliverability.com broke the news when they got an email with this information sent to them from a GoDaddy customer. GoDaddy will now charge customers $200 to "manage" their complaints. Even worse is that if the customer wants to then leave them and transfer their domains to another registrar they can't do it until they pay GoDaddy $75!
To cover all of their bases, it appears that if one of their customers uses an Email Service Provider outside of GoDaddy to advertise their GoDaddy-hosted site and they get complaints from one of their customer's recipients, they could be hit with a fine or other action.
Wow. Serious Email Service Providers (ESPs) usually do this as a service to customers and won't allow spammers to use their services. But let's face it, everyone gets a complaint now and then, even customers with best intentions. The difference is that serious ESPs want to help their customers learn best practices about email marketing and not turn complaints into a new revenue stream.
If you use GoDaddy to host your website be careful. And any time you're looking for a serious ESP, make sure you ask if they have a deliverability and abuse department - most serious ESPs do, looks like GoDaddy might not.
GoDaddy should stick to what they're good at, being a registrar. Leave the email marketing heavy-lifting to those who "want" to do it and help businesses grow.
If your looking for serious SEO help contact Jim Gras SEO Specialist Online 800-897-6458 USA 0-44-2076-694183 LONDON, UK Skype: jamiboy
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It's simple... Are you asking Google to penalize your website?
I'm sure you're probably thinking; Well, of course not! Yet daily I see new people complaining in search engine optimization forums that their websites have been banned by Google and they "have no idea why".
These people claim they've done nothing wrong and are absolutely clueless as to why their site is no longer in Google.
What NOT to do when optimizing your onpage ranking factors
How do you know if you've been banned?
First let me show you how to see if you're clearly banned by Google. Often times people think they've been banned, when in reality they've just dropped in ranking and can't find their website. There are a couple of things you can do.
1.) Check Google's search results.
2.) View the Google toolbar.
Go to Google and enter your entire URL into Google's search box and click "search"
Google says there is no information available for this URL? This means that the URL is no longer in Google's database.If you enter a brand new website into Google, you'll always get this message until the website has been indexed or the website has been banned by Google for some reason.
Another way you can quickly see if your website has been banned is by Viewing the Google Toolbar. Download the Google Toolbar Visit Here http://toolbar.google.com
Once it's installed, simply visit your website. If the Google toolbar is completely gray, this means you have been banned by Google.
Ok, so now we know how to tell if our website has been banned. What can cause your website to get banned?
There are many onpage ranking factors AND offpage ranking factors that can cause Google to ban your website. Today, we'll focus on only the onpage things that can cause your site to get banned.
Before I begin, I want you to know that many websites still get away with doing some of these things. They DO NOT help your rankings and are simply a waste of time, so don't try them. Sooner or later Google will catch up to these websites and will remove them. It's just not worth the risk, when doing them doesn't help your ranking to begin with. Banned: * Note: Most SEOs call this "gray barred". Not Banned:
Hidden Text
Hidden Text is simply text that users can't see when they visit your webpage. Some webmasters will do this so that they can add keywords throughout their webpage without it interfering with what the visitors actually see. Yet, the search engines can still see hidden text.
For example, let's say you have a white background on your website. If you wanted to hide text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.
Alt image tag spamming
This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their website. The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is often used for blind people.Alt image spamming is something you want to stay clear of. Using alt image tags are good, but you can overdo it.
Meta Tag Stuffing
What I'm referring to here is when people throw in thousands of the same exact keyword into their meta tags.
For example, the following website is trying to rank well for "tents".
This is obviously ridiculous. Google doesn't use Meta Tags when ranking websites. Google WILL penalize it, but it WILL NOT help you... so, why would anyone do something like this? Stay away from it.
Title Tag Stuffing
The title is what appears in the top left hand corner of your webpage. Below is an example of Title Tag Stuffing Don't do it...
You only need to include your keyword(s) one time in your title tag. Anymore than 1 time will only dilute the effect, and if you overdo it as shown above, you may get banned.
Those are just a few of the things that people are continuing to do online. These things WILL eventually get your website banned and WILL NOT help you rank well. It's just a waste of time and effort, plus just plain ignorant to waste your time on something that doesn't work and will get your website banned from the search engines.
For all Your SEO needs contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy
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The definition of the word Brand “Brand – a trademark or a unique name to identify your product or a manufacturer”, has always remained the most important criteria for companies to gain their popularity. It is very important to create and maintain your brand and brand image throughout your presence in the market. It is difficult to attain this result as the market gets saturated with every company aiming towards it. You need to keep an eye on your customers and markets regularly to achieve this branding success.
Now what and how does SEO have to do with this?
In earlier days, branding was achieved mainly with campaigns, television ads, radio ads, billboards or every other place where the company can put up their product posters or details. But every time these techniques work for every kind of customers?
The World Wide Web is a huge space. Every minute large number of sites and pages are being added on to the web. In such a scenario, where do your products and efforts stand? Where do they take you in the competitive market? Where do companies get to find their real dedicated customers or to be potential customers? You might even go unnoticed unless you put in some updated and extra effort to set your brand image really strong.
With the massive use of internet, a good and well promoted website for your company and products, can gain in more potential customers towards it. Now with internet and all the search engines like Google, Yahoo, MSN., you can put forth your products and services to the more customers in a much easier process. And to create such a powerful online presence you need experience, SEO Specialist Online. SEO professionals who plan your online marketing strategy. They work with you in close coordination and create your online presence.
If you lack in this, you are giving chances for your competitors to have in more traffic to their websites and you lose in customers to them. It is essential for you to have a neat and simple website with details that are understandable and well projected. Else with any number of SEO techniques, you tend to go nowhere.
A well planned optimized website can be interesting to look and understand, while it also delivers a complete successful corporate image. Organized website structures, Website popularity, Keywords researches do it right for your site and get your website along with your company name and product well branded. Give in time to learn, explore and research on your products / services and place them in the online market. Build your site and just wait for your visitors. It will tell the potential targeted customers how effective your products and efficient your company is. Build your website, product, and company - your brand online, with SEO Specialist Online.
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Submitting your website to search engines does not get your webpage better ranking. That is a misconception about Search Engine Optimization that has been going around for quite sometime. It does no harm by submitting your site to them but it does no good as well.
Just submitting your site to the search engines doesn’t give you a good spot on their pages. In order to be eligible and indexed by search engine crawlers you need to optimize your site. By using a SEO Specialist you increase your chances because Search engine optimization is an on-going process.
You need to invest enough time to get the desired success. Compared to other forms online marketing, SEO offers higher return on investment (ROI). With the growing number of users relying on search engines to find their pages, it has become essential to optimize websites and make them search engine friendly. Here are few steps you need to follow for the search engine spiders to crawl and index your site.
1. Theme: It is important to choose a theme for the pages of your website. Each page should be able to convey a message or fulfill a purpose.
2. Keywords Selection: Choosing the right keywords is an important and crucial step of search engine optimization. You need to list the relevant and searched keywords and key phrases for each of the pages. Choosing the most competitive keywords can get really frustrating hence as a beginner you can focus on less competitive, yet searched words. You can make a list of relevant keywords and use tools like wordtracker and overture keyword analysis tool to know the search frequency.
3. Know your Competitors: It is important to keep an eye on your competitors. You can study what keywords they are emphasizing on, know what websites are linking to them and where they rank. The less competition you have the better it is.
4. Optimize your Page Content with Phrases: When you select the relevant keywords for your web page, you can rank them according to their importance. You can revise the existing pages and optimize your page content starting with your top key phrases. Optimizing your site includes alteration of the meta tags i.e. title, description, keywords, headings, image alt, link and the content of the site. You can also have robot.txt file to help the spiders to crawl the pages you want them to.
5. Linking Strategies: As mentioned earlier link building is one of the important part of SEO. There are two linking strategies:
•Internal Linking: In your page content you can refer to other important pages of your website. You can make use of the keywords of the landing page for your hyperlink text. You can even use keywords in navigation structure.
•External Linking: You can build external links by various means. You can start your own blog or write articles so that other websites interested will link to you. You can ask other webpages to place your link on their websites for placing their link on your site. This is known as reciprocal linking. You can advertise your sites on directories like dmoz, yahoo directories etc. Getting backlinks from these popular sites will help you get better ranking. There are various other ways to increase your inbound links.
6. Traffic and Revenue Tracking: After your website is optimized you need to track the sales and the traffic it is receiving. You need to focus more on traffic and revenue than the page ranking. There are many software which gives you the report on your revenues by keywords, search engine, advertising campaigns etc.
7. Analysis: You need to analyze your website and make necessary changes. Search engines keep changing their algorithm, hence it is important you be updated and try the new marketing strategies. You also need to keep track of your rankings and re-optimize the pages if you need to. You can then wait for the results.
Search engine optimization could be a tiring task but with time it sure helps you get better traffic. Contact Jim Gras SEO Specialist Online 800-897-6458 USA 44-2076-694183 LONDON, UK Skype: jamiboy seospecialistonline@gmail.com for all your SEO needs.
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