Click here to listen to the podcast.

In today's Brain Storm! business podcast, we will again talk about the changing marketing strategies and technological innovations targeting Baby Boomers.

First, we discuss a very Boomer-centric television commercial I viewed this past week. How many of you have tried to convince your parents to get a cell phone? Well, this commercial shows a relieved daughter purchasing her mother a cell phone that the mother actually likes and will use.

From this, we learn that marketing to boomers also entails marketing to their children.

If you can convince the adult child that their parent needs this and can use it simply, then you have most likely made a sale. Adults want to make sure their parents are taken care of, and as they age, they want to be notified of any emergencies or potential concerns. Making sure your parents have a cell phone helps ease the worries we children sometimes have.

Next we discuss the marketing techniques of a 39 year old entrepreneur, and how he WISELY doesn't make a move without the approval of his mother.

No, he's not a "momma's boy", although the article header would make you think so. He has just used his closest contacts (which includes his Baby Boomer mother) to do his initial market research. It proves to be very inexpensive, and very effective. It also stops him from working on projects that are too advanced for his mother (such as VOIP).

Learn about his technological advances and what we can glean from his marketing strategy and the marketing strategy of the new cell phone manufacturer (note, it was NOT one of the mobile carriers that created this!).

Of course, we brainstorm about how we can use these strategies for our own businesses, so dig in and make the most of today's business podcasting.

Penny Haynes, 1st Podcast Publishing & the Online International Podcasting Expo

P.S. The 40+ audio/video podcasting seminars will hopefully be released next week. Access to the download library will be $49.95, and the 2-CD set will be $59.95. Stay tuned for more information right here on Brain Storm!

Click here to listen to the podcast.

In today's business podcast, we will talk with Boomer Expert, Beverly Mahone, about the needs of Boomer Women and the opportunities that affords entrepreneurs for new business ideas.

Beverly's main career was as a television specialty areas for Women Boomers extends through three major topics:

1. The body changes a women experiences during midlife and menopause.
   
   
   
2. Dealing with younger, less experienced women being promoted above you in your career, and
3. The Christian side of the Boomer journey.

Bev focuses on sharing with women the subjects that their others never told them about middle age and growing older.

She shares some of the top things that Boomer Women are willing to pay for:

1. Herbal supplements that help with menopause.
2. Cosmetics and things that help you look better.
   
3. Clothing that helps women look nice (and not like they're wearing a tent dress)
4. Spas
5. Internet Networking for women who are transitioning after corporate careers.
   

Beverly Mahone is a motivational speaker with more than 25 years of experience in the broadcast medias of television and radio.

She draws from professional, spiritual and life experiences to encourage individuals to strive for professional and personal excellence. Beverly Mahone is available to speak to your group.

Check out Whatever! A Baby Boomer's Journey Into Middle Age
Whatever! is an inspirational and humorous look at growing older through the eyes of a self-proclaimed diva and baby boomer. Topics include weight gain and menopause, middle age dating, raising teenagers, etc....

Check out the 40+ Seminars at the online International Podcasting Expo, October 20-22, 2006.

We are also giving away

1. Pamela Pro, the $25 program that works with Skype.
   
2. Also a $20 Podcasting Handbook multimedia ebook,
   
3. Free recording, editing and mixing programs,
4. More freebies.

I hope to meet you there!

Penny Haynes, 1st Podcast Publishing and Digital Business Books

In today's business podcast, Delores Hagan, a coach and author about Boomer Beauty (for the 60+ female) joins us.

We discuss being a Baby Boomer and marketing to Boomers. She starts by discussing the invisibility that older Boomers experience in our culture. Younger people are noticed and waited on, while the Boomers seem to melt into the background.

This reminded me of a quote from actress Gwyneth Paltrow when she was in the movie "Shallow Hal" with Jack Black.

For those of you who are unfamiliar with it, it's a story about a very shallow guy who starts seeing women for who they are in the inside, instead of what they look like on the outside. Gwyneth Paltrow had to wear a huge suit to make her look like she was 300 pounds. She decided to try an experiment and put on the costume and went down to the hotel bar to see what the reaction would be...

Gwyneth Paltrow had the shocking experience of being invisible!

No one even looked at her. It was if she was invisible. Quite a shocker for the young and beautiful, head-turning actress. She said she never knew that there was such an attitude toward fat people before that time.

Baby Boomers seem to deal with this issue as well, and that's where Delores' niche market comes into play.

Sometimes Boomers don't feel good about themselves, and move into the background never to return. Delores shares her background in teaching in modeling, and how she developed this business concept based on the desire that Baby Boomers have to make themselves feel better. We then move into a discussion on the differences in Boomer fashion.

How does Delores reach Boomers? Good question...

That's what she's working on right now. She should probably check out Boomer Cafe, an 8 year old site featuring articles by and for Baby Boomers, and Baby Boomer Headquarters, both high ranking Google sites for Boomers. She should surround herself with Boomer resources and become the "go to" person for Boomers.

Baby Boomer Model Calendar?

Delores stated that my suggestion about creating a calendar of stunning older woman reminded her of the movie Calendar Girls. But I assured her that I didn't think these Boomers taking off their clothes would be a good and profitable thing. <smile>

Listen to the brainstorming ideas we throw around - you may find something that fits YOUR business.

Create fashions for Boomer women. Team up with companies already working on niche marketing for Boomers. How about a Model Search for Boomer Women? So many options - so little time!

As always, just a reminder about the online International Podcasting Expo, October 20-22, 2006.

Andy Wibbels, author of Blogwild! will be one of our Keynote Speakers, so I'm VERY psyched. We have our 6 Minute Video Tour available in English and now in French thanks to Podemus, the French Podcasting Directory. We also have our first commercial in Danish thanks to Karin Hoegh of PodBlog.dk!

Tickets are only $20 for unlimited access to all of the Podcasting Seminars PLUS all of the downloadable recordings from the Expo.

Seats are limited and on a first-come, first-served basis. I hope to meet you all there!

Penny Haynes, 1st Podcast Publishing & DigBizBooks.com