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| Monday, November 27, 2006 | |
Search Engine Optimization|Search Engine Marketing|Google Marketing|Defining Objectives
Title: Search Engine Optimization|Search Engine Marketing|Google Marketing|Defining Objectives
Released by: Butch Hamilton
Release Date: 2006-11-27 21:02:36
Summary: Search engine optimization, search engine marketing, Google marketing are all terms for obtaining top positions on the search engines. Is is everything? Certainly not...its only part...
Website: Superior SEO Services
The ultimate goal of driving traffic to a website in the hopes that someone...somewhere will read the information...click on link...and make instant money. This, in theory is a great way to do business, but misinformation...lies...hype...scam...people too scattered out to focus on just one thing...all lead to failure on the net.
Many suppose that if only they could get to the top of a keyword category then sales would just fall like leaves into the bank account. This is certainly not the case. Its only about half the battle.
The other half of that supreme battle between winning and losing...between making money and losing money lies in the fine art of networking and relationship building.
Without a relationship of some type...whether it be on the net or in "real" life, people are simply not going to invest money without a bond of some kind. The art of search engine optimization is very important in nailing a top spot on Google...but its not all the story.
Whether people like to admit it or not...they are simply not going to do business simply through a site of some kind. One has to realize that good guys have websites...but so do the bad guys. Often the bad guys build better websites that the good guys.
There is a strong possibility that the so-called great looking website could belong to some guy sitting in a 1967 trailer house drinking beer in his jockey shorts telling people how much money he has made! The scenario has presented itself too often on the net and people are beginning to be much more careful about giving credit card info, ssn numbers, driver's license numbers and so on...that they have not a clue as to the origins of those people.
This is a good thing. Caution in NOT joining every program that comes along hoping that this is the magic button for success. In all actuality...there simply is NO magic button like people may think on the internet...or anywhere else in life.
Consistent effort pays off to big rewards for the far sighted individuals that have a clear objective defined on the net as to what they want to accomplish. Working steadily day by day with the intent of producing a good name and a feeling of trust that will follow that name.
The internet, while confusing at times, is really not that big. Once a person breaks into the inner loop and begins to make contacts with many of the same people over and over...a sense of community evolves. From this community atmosphere...there may even be money made at some point. But that should not be the ultimate internet marketing goal.
In dealing with a large number of people, it has been noted that most people grab onto an internet connection...get the plastic out...and hope for the best without a clue as to what they are doing...and with nothing more than "selling" something in mind. Woe to those with this mentality because is will not work on the net.
It takes time and consistent effort in building a sphere of influence...always being credible and reliable...always doing for people exactly what they want done...to the best of the ability of the person involved.
Its about building relationships that last a lifetime on the net. Its definitely NOT about taking the money and leaving. This does not work...and sooner or later the laws of Karma come around to take a huge bite out of the rear end of the person striving for this kind of success!
Website: Reliable SEO Services
For more details:
Butch Hamilton
SEO Specialist
806-553-4241
pr@butchhamilton.com
Credible and reliable search engine optimization services should never guarantee sales to an individual seeking the seo services. No legitimate SEO Master would ever take some one's money under these pretenses!
Keywords: search engine optimization, search engine marketing, Google marketing
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Additional Resources
One of the Most Productive Tools for Marketing your online business is the use of Press Releases. Nearly everyone I talk to say the same thing.
"I can't write press releases. I just don't know what to write."
I only have 1 thing to say to that.... Bullshit!!! If you can talk about a subject, you can write about that same subject. It"s just that simple. The only thing you need is a guide to help you get started.
Soooooo, I just thought I would provide a guideline that I use 'DAILY"... Hopefully, this will help you as much as it has help me with my writing.
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Headline Announces News in Title Case, This should be Under 80 Characters
The summary paragraph is a little longer synopsis of the news, elaborating on the news in the headline in one to four sentences. The summary uses sentence case, with standard capitalization and punctuation.
City, State, Month 1, 2006 -- The lead sentence contains the most important information in 25 words or less. Grab your reader’s attention here by simply stating the news you have to announce. Do not assume that your reader has read your headline or summary paragraph; the lead should stand on its own.
A news release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should answer the who, what, when, where, why and how questions. The news media may take information from a news release to craft a news or feature article or may use information in the release word-for-word, but a news release is not, itself, an article or a reprint.
The standard press release is 300 to 800 words and written in a word processing program that checks spelling and grammar before submission.
The ideal headline is 80 characters long. Most release service's will accept headlines with a maximum of 170 characters. Personally, I recommend writing your headline and summary last, to be sure you include the most important news elements in the body of the release.
Use title case in the headline only, capitalizing every word except for prepositions and articles of three characters or less.
The rest of the news release expounds on the information provided in the lead paragraph. It includes quotes from key staff, customers or subject matter experts. It contains more details about the news you have to tell, which can be about something unique or controversial or about a prominent person, place or thing.
Typical topics for a news release include announcements of new products or of a strategic partnership, the receipt of an award, the publishing of a book, the release of new software or the launch of a new Web site. The tone is neutral and objective, not full of hype or text that is typically found in an advertisement. Avoid directly addressing the consumer or your target audience. The use of
Do not include an e-mail address in the body of the release. If you do, it will be protected from spambots with a notice to that effect, which will overwrite your e-mail address.
"The final paragraph of a traditional news release contains the least newsworthy material," said Jane Doe , member services director for "XYZ Company". "But for an online release, it’s typical to restate and summarize the key points with a paragraph like the next one."
For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact Jane Doe or visit www.janedoe.com. You can also include details on product availability, trademark acknowledgment, etc. here.
About XYZ Company:
Include a short corporate backgrounder, or "boilerplate," about the company or the person who is newsworthy before you list the contact person’s name and phone number.
Contact:
Jane Doe, director of public relations
XYZ Company
555-555-5555
http://www.janedoe.com
"I," "we" and "you"outside of a direct quotation is a flag that your copy is an advertisement rather than a news release. |
If you need more information, or are looking for a SEO Company to do the work for you,
feel free to stop by our site at: Hamilton & Skelton SEO Services
For Further training on Press Releases, See
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