What will visitors find when they click on a link that takes them to your site?

1. Will the visitor arrive at a sort of brochure that gives some information and has a products link somewhere on home page?

2. Will they come to an online catalogue for a variety of products and services?

3. Or will they land at a focused, straightforward sales page promoting one specific product or service?

Your decisions regarding these three questions determine the profitability of your web site. If you've gone to the effort and expense of getting traffic, do what you can to get as much value as possible from their visits. Here are some suggestions.

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You don't have to have a web site to make money on the Internet, but it sure does making it a lot easier. Having a web site is like having a sales team, 24/7. So consider having one a good investment.

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